{"id":2578,"date":"2025-01-18T13:25:13","date_gmt":"2025-01-18T13:25:13","guid":{"rendered":"https:\/\/awaraj.com\/indiasharktank\/?p=2578"},"modified":"2025-01-25T14:56:56","modified_gmt":"2025-01-25T14:56:56","slug":"perfora","status":"publish","type":"post","link":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/18\/perfora\/","title":{"rendered":"Perfora"},"content":{"rendered":"\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Brand<\/mark><\/td><td>Perfora<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Company Name<\/mark><\/td><td>Chipper Consumer Private Limited<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Founders<\/mark><\/td><td>Tushar Khurana, Jatan Bawa &nbsp;<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Original Ask<\/mark><\/td><td>Rs. 80 lakhs for 1% equity at a valuation of Rs. 80 crores &nbsp;<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Deal<\/mark><\/td><td>Rs. 80 lakhs for 2.5% equity at a valuation of Rs. 32 crores &nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>About the Product<\/strong><\/p>\n\n\n\n<p>Taking care of our teeth and gums is important for our overall health and well-being. However, sometimes we may not be doing enough to take care of our teeth &amp; are ignoring the ingredients in the toothpaste that may harm our teeth in the long run. This is where Perfora comes in to make regular oral care better.<\/p>\n\n\n\n<p>Perfora Oral Care is a D2C (direct-to-consumer) startup &amp; is India&#8217;s first made-safe certified toothpaste brand made of effective ingredients &amp; natural flavours. It is a unique and complete oral care brand which has various products for oral care products.<\/p>\n\n\n\n<p>They combine innovations in technology, medicine, and care to offer a One Stop Oral Solution to the audience ahead of the competition. Their product range includes toothpaste, smart electric toothbrush, alcohol-free mouthwash, smart water flosser, copper tongue cleaners &amp; teeth whitening products.<\/p>\n\n\n\n<p>They also offer personalized electric toothbrushes. One can buy their products on their official website &amp; Amazon.<\/p>\n\n\n\n<p><a href=\"https:\/\/perforacare.com\/\">Perfora<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.in\/s?k=perfora&amp;ref=nb_sb_noss\">Amazon<\/a><\/p>\n\n\n\n<p><strong>Founders &amp; their story<\/strong><\/p>\n\n\n\n<p>Tushar Khurana<\/p>\n\n\n\n<p>Jatan Bawa<\/p>\n\n\n\n<p>They met on a train journey programme called Jagriti Yatra train in 2016 and have stayed in touch ever since. As consumers, they weren&#8217;t happy with the oral care products that were already in the market because of the unnecessary &amp; harmful ingredients or were made with old technology.<\/p>\n\n\n\n<p>Moreover, there wasn&#8217;t much information online about what it takes to keep teeth clean. They realized that this business didn&#8217;t have any new stories and that everyone uses the same old toothpaste brands without much information on the ingredients. All these thoughts led them to think of Perfora &amp; they started their journey of making it a brand.<\/p>\n\n\n\n<p><strong>About the company:<\/strong><\/p>\n\n\n\n<p>The brand was launched in August 2021; since then, they have served more than 40,000 customers. The company is working on putting out a full line of oral care products, such as toothpaste for morning and night and alcohol-free mouthwash, among other things.<\/p>\n\n\n\n<p>They aim to make $1 million a year in sales by 2023. The company wants to meet all its customers&#8217; needs for oral care by building on its innovative formulas and making cutting-edge oral care products.<\/p>\n\n\n\n<p>It is a brand that knows how important it is to keep our teeth clean and how it can affect our health. They\u2019ve made a variety of products that are useful, show promise, and are made to make oral care easy and effective.<\/p>\n\n\n\n<p><strong>Amounts Raised:<\/strong><\/p>\n\n\n\n<p>Rs. 2 crores at a post-money valuation of Rs. 13 crores in April 2021.<\/p>\n\n\n\n<p>Rs. 7 crores at a post-money valuation of Rs. 39 crores in Feb 2022.<\/p>\n\n\n\n<p><strong>Revenue:&nbsp;<\/strong><\/p>\n\n\n\n<p>Last month, their net sales were Rs. 77 lakhs with a burn of Rs. 27 lakhs. Their gross margin is 57%.<\/p>\n\n\n\n<p>Their marketing spend is 45% of sales.<\/p>\n\n\n\n<p><strong>Founder\u2019s Ask<\/strong><\/p>\n\n\n\n<p>Rs. 80 lakhs for 1% equity at a valuation of Rs. 80 crores.<\/p>\n\n\n\n<p><strong>Offers:&nbsp;<\/strong><\/p>\n\n\n\n<p>Vineeta &amp; Namita jointly offered Rs. 80 lakhs for 4% equity at a valuation of Rs. 20 crores.<\/p>\n\n\n\n<p>Peyush joined Namita &amp; Vineeta and offered Rs. 80 lakhs for 2.5% equity at a valuation of Rs. 32 crores.<\/p>\n\n\n\n<p><strong>Final Deal&nbsp;<\/strong><\/p>\n\n\n\n<p>The deal was finalized with Namita, Vineeta &amp; Peyush at Rs. 80 lakhs for 2.5% equity at a valuation of Rs. 32 crores.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sharks \u0915\u094b Perfora \u0915\u0947 Toothpaste \u0932\u0917\u0947 \u092c\u0939\u0941\u0924 \u0939\u0940 Refreshing! | Shark Tank India S2 | Full Episode\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/n7XCkJ9Vk_s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brand Perfora Company Name Chipper Consumer Private Limited Founders Tushar Khurana, Jatan Bawa &nbsp; Original Ask Rs. 80 lakhs for 1% equity at a valuation of Rs. 80 crores &nbsp;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indiasharktank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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