{"id":2619,"date":"2025-01-19T09:16:44","date_gmt":"2025-01-19T09:16:44","guid":{"rendered":"https:\/\/awaraj.com\/indiasharktank\/?p=2619"},"modified":"2025-01-24T15:14:58","modified_gmt":"2025-01-24T15:14:58","slug":"desi-toys","status":"publish","type":"post","link":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/19\/desi-toys\/","title":{"rendered":"Desi Toys"},"content":{"rendered":"\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Brand<\/mark><\/td><td>Desi Toys<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Company Name<\/mark><\/td><td>Desi Toys Games Pvt. Ltd.<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Founders<\/mark><\/td><td>Swapna Soham Wagh &nbsp;<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Original Ask<\/mark><\/td><td>Rs. 50 lakhs for 3% equity at valuation of Rs. 16.67 crores <\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">Deal<\/mark><\/td><td>No deal made as founder rejected the offer <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>About the Product<\/strong><\/p>\n\n\n\n<p>Because of the excessive time spent in front of screens, parents want to temporarily disconnect their children from the digital world. Desi Toys is working to solve this issue by developing toys and games that are not only safe but also entertaining, educational, and engaging.<\/p>\n\n\n\n<p>Desi Toys is an Indian toy brand that has brought back the timeless &nbsp;Indian toys collection back. Their product range includes Snakes &amp; Ladders, Dashavatar, Mahabharat Pachisi, Ramayan Chauka Bara, among many others.<\/p>\n\n\n\n<p>All age groups would be delighted to receive a gift of a Desi Toy. Adults may relive their childhoods by playing with their children and telling them stories about how much fun they had with the &#8220;Desi Toys&#8221; that they had when they were younger.<\/p>\n\n\n\n<p>All of their products are 100% made in India. You can buy these from their own website &amp; as well as marketplaces like Amazon, Flipkart, &amp; Firstcry. The products are also available on offline stores like Hamleys, Toyrus, etc.<\/p>\n\n\n\n<p><a><\/a><a href=\"https:\/\/www.desitoys.in\/\">Desi Toys<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.in\/s?k=desi+toys&amp;crid=1VA7M4DV7UNN6&amp;sprefix=desi+to%2Caps%2C332&amp;ref=nb_sb_noss_2\">Amazon<\/a><\/p>\n\n\n\n<p><strong>Founders &amp; their story<\/strong><\/p>\n\n\n\n<p>Swapna Soham Wagh<\/p>\n\n\n\n<p>Her childhood love for traditional Indian toys and games, combined with a passion for exposing today&#8217;s tech-savvy kids who are being robbed of the wonders our country has to offer with its rich collection of made in India toys and games, motivated her to take this step forward and start her own business.<\/p>\n\n\n\n<p>She hopes to one day open a store where kids can buy toys and games made in India.<\/p>\n\n\n\n<p><strong>About the company:<\/strong><\/p>\n\n\n\n<p>The brand &#8220;Desi Toys&#8221; is &#8220;India Inspired, India Made&#8221; &amp; was started in June, 2017. It is not just the revival of traditional and famous Indian toys and games that sets them apart, but also the ongoing innovation of new items that keeps the nostalgic element and Indianess alive in each creation.<\/p>\n\n\n\n<p>With the current emphasis on &#8220;Being Indian, Buying Indian Products,&#8221; the demand for their Indian toys and games has increased.<\/p>\n\n\n\n<p>Desi Toys offers Indian toys for your children that are manufactured from the same materials that our traditional toys were made of in the past; they utilise brass and wood and offer plastic-free and toxin-free items. Moreover, they are generating employment for Indian artisans.<\/p>\n\n\n\n<p><strong>Revenue:&nbsp;<\/strong><\/p>\n\n\n\n<p>In FY 17-18, their sales were Rs. 40 lakhs, in FY 18-19, it went up to Rs. 60 lakhs &amp; further to Rs. 75 lakhs in FY 19-20.<\/p>\n\n\n\n<p>In FY 20-21, the sales were Rs. 61 lakhs which went up to Rs. 1.15 crores in FY 21-22.<\/p>\n\n\n\n<p>The last month sales were Rs. 20 lakhs with the Net profit of Rs. 3.6 lakhs. They are projecting sales to Rs. 2.5 crores in FY 22-23.<\/p>\n\n\n\n<p>Their 80% sales come from B2B business with the gross margin of 50%.<\/p>\n\n\n\n<p>3% sales are from D2C &amp; rest 17% from Marketplaces with the gross margin of 65% to 70%.<\/p>\n\n\n\n<p><strong>Founder\u2019s Ask&nbsp;<\/strong><\/p>\n\n\n\n<p>Rs. 50 lakhs for 3% equity at valuation of Rs. 16.67 crores.<\/p>\n\n\n\n<p><strong>Offers:&nbsp;<\/strong><\/p>\n\n\n\n<p>Amit offered Rs. 20 lakhs for 20% equity at valuation of Rs. 1 crore &amp; Rs. 30 lakhs debt.<\/p>\n\n\n\n<p><strong>Founder\u2019s Counter Offer<\/strong><\/p>\n\n\n\n<p>Rs. 20 lakhs for 5% equity at valuation of Rs. 4 crores &amp; Rs. 30 lakhs debt.<\/p>\n\n\n\n<p><strong>Final Deal&nbsp;<\/strong><\/p>\n\n\n\n<p>Founder rejected the offer.<\/p>\n\n\n\n<p>You may like<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"126\" src=\"https:\/\/awaraj.com\/indiasharktank\/wp-content\/uploads\/2025\/01\/Picture2-6.png\" alt=\"\" class=\"wp-image-2621\" srcset=\"https:\/\/awaraj.com\/indiasharktank\/wp-content\/uploads\/2025\/01\/Picture2-6.png 342w, https:\/\/awaraj.com\/indiasharktank\/wp-content\/uploads\/2025\/01\/Picture2-6-300x111.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 342px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.shumee.in\/\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.shumee.in\/\">Shumee<\/a> toys provides handcrafted Indian toys<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u2018Desi Toys\u2019 Ke Sath Sharks Bane Bachche | Shark Tank India S2 | Pitches\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/CrPELz5dO3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brand Desi Toys Company Name Desi Toys Games Pvt. Ltd. Founders Swapna Soham Wagh &nbsp; Original Ask Rs. 50 lakhs for 3% equity at valuation of Rs. 16.67 crores Deal&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indiasharktank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Desi Toys - Awaraj<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/19\/desi-toys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desi Toys - Awaraj\" \/>\n<meta property=\"og:description\" content=\"Brand Desi Toys Company Name Desi Toys Games Pvt. 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