{"id":2929,"date":"2025-01-20T16:08:36","date_gmt":"2025-01-20T16:08:36","guid":{"rendered":"https:\/\/awaraj.com\/indiasharktank\/?p=2929"},"modified":"2025-01-29T15:14:37","modified_gmt":"2025-01-29T15:14:37","slug":"recode-studios","status":"publish","type":"post","link":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/20\/recode-studios\/","title":{"rendered":"Recode Studios"},"content":{"rendered":"\n
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Brand<\/mark><\/td>Recode Studios<\/td><\/tr>
Company Name<\/mark><\/td>Recode Studios Pvt. Ltd.<\/td><\/tr>
Founders<\/mark><\/td>Dheeraj Bansal Rahul Sachdeva  <\/td><\/tr>
Original Ask<\/mark><\/td>Rs. 1 crore for 1% equity at valuation of Rs. 100 crores.  <\/td><\/tr>
Deal<\/mark><\/td>No deal made<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

About the Product<\/strong><\/p>\n\n\n\n

Recode Studios is an online retailer that provides a wide selection of makeup, skincare, hair care, bath and body, grooming appliances, personal care, and health and wellness products from over 40 reputable brands, including Wow Skinscience, Colorbar, Indulgeo, etc.<\/p>\n\n\n\n

All of the products supplied by Recode Studios are 100% authentic and have been carefully selected to cater to a variety of skin types and concerns.<\/p>\n\n\n\n

In addition to this, they provide offline workshops in personal grooming for women and girls, which is how they get new customers. They charged rupees 1500 for a class that lasted three to four hours and sold the products for the same amount.<\/p>\n\n\n\n

They are more cost-effective than competing international names in the market, and they take their position alongside such brands.<\/p>\n\n\n\n

Their products are available across 250 retails stores PAN India, their own website & Mobile app.<\/p>\n\n\n\n

Recode Studios<\/a><\/p>\n\n\n\n

Amazon<\/a><\/a><\/p>\n\n\n\n

Founders & their story<\/strong><\/p>\n\n\n\n

Dheeraj Bansal<\/p>\n\n\n\n

Rahul Sachdeva<\/p>\n\n\n\n

Rahul worked in this sector with one brand Make over, when this sector was still considered an unorganised one. There he became an expert in the field of cosmetics & thought to start his own business in an organized way.<\/p>\n\n\n\n

Dhiraj, on the other hand, used to be in the business of selling bicycle components and had been working alongside Rahul’s brother-in-law. During their meeting at Rahul\u2019s Brother-in-law, they discussed about the business & started it very soon afterwards.<\/p>\n\n\n\n

About the company:<\/strong><\/p>\n\n\n\n

The company was started in 2018 by a group of cosmetic industry experts with a passion for promoting innovation in the beauty sector. Recode Studios is a trustworthy and simple online resource for a vast selection of beauty and personal care items from a variety of brands.<\/p>\n\n\n\n

With its dedication to client satisfaction and high-quality products, Recode Studios is a popular option for people in need of an extensive selection of beauty and personal care items at reasonable pricing.<\/p>\n\n\n\n

They want to become one of the leading platforms in India offering numerous beauty and lifestyle brands, with over a decade of expertise in the design, manufacture, and commercial management of cosmetic items worldwide.<\/p>\n\n\n\n

They have started their own marketplace in 2021 where they sell more than 60 brands apart from their own brand.<\/p>\n\n\n\n

Revenue: <\/strong><\/p>\n\n\n\n

In FY 21-22, their sales were Rs. 15 crores. And to date sales in FY 22-23 is Rs. 11.5 crores.<\/p>\n\n\n\n

Last year profit was 6% which was around Rs. 70 lakhs. The projection sales for this year are Rs. 30 crores.<\/p>\n\n\n\n

From the marketplace, they make 50% revenue from D2C. They have 25% share in the marketplace. <\/p>\n\n\n\n

Founder\u2019s Ask <\/strong><\/p>\n\n\n\n

Rs. 1 crore for 1% equity at valuation of Rs. 100 crores.<\/p>\n\n\n\n

Offers: <\/strong><\/p>\n\n\n\n

No offers made<\/p>\n\n\n\n

Final Deal <\/strong><\/p>\n\n\n\n

No deal made.<\/p>\n\n\n\n

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