{"id":3055,"date":"2025-01-21T04:56:18","date_gmt":"2025-01-21T04:56:18","guid":{"rendered":"https:\/\/awaraj.com\/indiasharktank\/?p=3055"},"modified":"2025-02-01T16:21:36","modified_gmt":"2025-02-01T16:21:36","slug":"fit-and-flex","status":"publish","type":"post","link":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/fit-and-flex\/","title":{"rendered":"Fit and Flex"},"content":{"rendered":"\n<p>Healthy Eating<\/p>\n\n\n\n<p>European Baking Technology<\/p>\n\n\n\n<p>Season 3 Episode 40<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Brand<\/mark><\/strong><\/td><td>Fit and Flex<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Company Name<\/mark><\/strong><\/td><td>Niva Nutrifoods LLP<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Founders<\/mark><\/strong><\/td><td>Pathik Patel &nbsp;<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Original Ask<\/mark><\/strong><\/td><td>1 crore for 3% equity at the valuation of Rs. 33.33 crores<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Deal<\/mark><\/strong><\/td><td>No Deal<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>About the Product<\/strong><\/p>\n\n\n\n<p>Fit &amp; Flex, a reputable brand offering a diverse array of health-conscious options, presents a range of enticing products designed to tantalize taste buds while nourishing the body. Choco Almond Cookie Delight Muesli tempts with its irresistible blend of chocolate, almonds, and cookies, promising a delightful breakfast experience.<\/p>\n\n\n\n<p>Nuts About Nuts High Fibre Muesli offers a crunchy medley of nuts, delivering a hearty dose of fibre to support digestive health. Fruity Crunchy Healthy Muesli combines the vibrant flavours of assorted fruits with a satisfying crunch, making it a refreshing morning indulgence. Free Choco Almond &amp; Cookie Granola stands out as a fruity, crunchy delight bursting with strawberries, apples, almond flakes, and pumpkin seeds. Low in sugar yet brimming with essential nutrients like prebiotic fibre, Vitamins A and C, along with Iron and Zinc, it promises a nutritious boost to kickstart the day.<\/p>\n\n\n\n<p>Their signature Mini Bites are baked to perfection at 360 degrees using state-of-the-art European technology, ensuring a uniform crunch with every bite. With zero trans-fat, these bites offer a guilt-free snacking option, ideal for those seeking a healthier alternative. Fit &amp; Flex Mini Bites serve as an immunity booster, enriched with essential nutrients like iron and zinc to support overall health and well-being. Packed with nuts, they also provide a hearty protein punch, making them a satisfying and nutritious snack choice.<\/p>\n\n\n\n<p>Featuring a blend of rolled oats, corn flakes, multi-grain flakes, and chocolate, Fit &amp; Flex Mini Bites are not only delicious but also rich in dietary fibre, promoting digestive health and satiety.<\/p>\n\n\n\n<p><a href=\"https:\/\/fitandflex.in\/\"><strong>fitandflex.in<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.in\/Granola-Breakfast-Cholesterol-Immunity-Boosters\/dp\/B08L524XKX\"><strong>Amazon<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bigbasket.com\/pd\/40188727\/fit-flex-granola-variety-pack-132-g\/\"><strong>BigBasket<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><strong>Founders &amp; their story<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pathik Patel<\/li>\n<\/ul>\n\n\n\n<p>Fit and Flex offers a diverse product range including mini bites, granola, multigrain texture, muesli, and oats. Their brand, Fit and Flex, stands out for its incorporation of added prebiotic fibers, real freeze-dried fruits, premium nuts and seeds, and minimal added sugar. Operating from a state-of-the-art manufacturing facility equipped with European machinery utilizing innovative baking technology, their products undergo a meticulous 360-degree slow baking process. The capital expenditure for their machinery stands at 15 crores, facilitating the production of 35 distinct SKUs. Notably, their hero product is the mango coconut granola.<\/p>\n\n\n\n<p>Their products are widely available across 6000 offline stores and various e-commerce platforms, with sales split between offline and online channels at 70% and 30%, respectively. Priced at Rs 250, their power oats are a popular choice among consumers. Since their inception in December 2019, they have grown significantly, with a bootstrapped approach supported by the founder&#8217;s investment of 14-15 crores. Expanding their reach beyond India, their products are also present in 400-500 stores in the UAE. Despite their expansive capacity, the utilization of their machinery currently stands at 30%, leaving ample room for scaling up production to meet growing demand.<\/p>\n\n\n\n<p><strong>About the company<\/strong><\/p>\n\n\n\n<p>Fit &amp; Flex, renowned for their diverse product range, offers more than just granola. Their commitment to quality and nutrition extends across various offerings, ensuring customers have access to a plethora of healthy choices. Using cutting-edge European baking technology at 360\u00b0, they create a range of delectable treats with an irresistible crunch and perfect caramelization, including granola and more.<\/p>\n\n\n\n<p>Their dedication to sourcing only the finest ingredients results in clean blends devoid of unwanted additives. Whether it&#8217;s freeze-dried fruits, wholesome oats, whole grains, or nuts, they prioritize quality in every product. Beyond their signature granola, Fit &amp; Flex boasts a lineup rich in fibres and proteins, essential for maintaining overall well-being. From oat-based snacks to protein-packed nut mixes, their products cater to a wide array of dietary needs and preferences. Based in Ahmadabad, Gujarat, Fit &amp; Flex is a leading name in the food and beverage industry, offering a range of nutritious options to support healthy lifestyles.<\/p>\n\n\n\n<p><strong>Revenue<\/strong><\/p>\n\n\n\n<p>In the fiscal year 2022-2023, Fit and Flex achieved sales totalling 4.6 crores. By September 2023, their sales amounted to 3.85 crores. Projected sales for the fiscal year 2023-2024 are anticipated to reach 8 crores. In September 2023, the profit margin stood at 7-8%. Looking ahead, projected sales for the fiscal year 2023-2024, including private labelling, are estimated to reach 9.2 crores, indicating a promising growth trajectory for the company.<\/p>\n\n\n\n<p><strong>Founders\u2019 Ask<\/strong><\/p>\n\n\n\n<p>1 crore for 3% equity at the valuation of Rs. 33.33 crores.<\/p>\n\n\n\n<p><strong>Offers<\/strong><\/p>\n\n\n\n<p>Namita\u2019s conditional offer: 25 lakhs for 2.5% equity at the valuation of 10 crores and 75 lakhs debt at 10% interest for 3 years.<\/p>\n\n\n\n<p><strong>No Deal<\/strong><\/p>\n\n\n\n<p><strong>Reasons for no deal<\/strong><\/p>\n\n\n\n<p>Aman: The founder\u2019s focus is only multiple businesses.<\/p>\n\n\n\n<p>Vineeta: The founder has three businesses which reduces focus on one business.<\/p>\n\n\n\n<p>Anupam: The claim is misleading of being healthy and sugar free.<\/p>\n\n\n\n<p>Deepinder: The marketing claim is misleading to the customers.<\/p>\n\n\n\n<p>Namita: Her condition of transferring the machinery to the company was not met.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&#039;Fit &amp; Flex&#039;: Fitness \u0915\u0947 \u0928\u090f \u092f\u0941\u0917 \u0915\u0940 \u0936\u0941\u0930\u0941\u0906\u0924 | Shark Tank India S3 | Full Episode\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/Wc3fn8auBSQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Healthy Eating European Baking Technology Season 3 Episode 40 Brand Fit and Flex Company Name Niva Nutrifoods LLP Founders Pathik Patel &nbsp; Original Ask 1 crore for 3% equity at&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3055","post","type-post","status-publish","format-standard","hentry","category-indiasharktank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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