{"id":3067,"date":"2025-01-21T10:54:31","date_gmt":"2025-01-21T10:54:31","guid":{"rendered":"https:\/\/awaraj.com\/indiasharktank\/?p=3067"},"modified":"2025-01-31T13:46:04","modified_gmt":"2025-01-31T13:46:04","slug":"d-chika","status":"publish","type":"post","link":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/d-chika\/","title":{"rendered":"D Chika"},"content":{"rendered":"\n<p>Women Innerwear<\/p>\n\n\n\n<p>Comfortable and Stylish<\/p>\n\n\n\n<p>Season 3 Episode 22<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Brand<\/mark><\/strong><\/td><td>D Chika<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Company Name<\/mark><\/strong><\/td><td>Dchica Fashion Lifestyle Pvt Ltd<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Founders<\/mark><\/strong><\/td><td>Richa Kapila, Vani Chugh<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Original Ask<\/mark><\/strong><\/td><td>80 lakhs for 1% equity at the valuation of Rs. 80 crores<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-hover-2-color\">Deal<\/mark><\/strong><\/td><td>80 lakhs for 2% equity at the valuation of Rs. 40 crores and 1% royalty until 80 lakhs is recouped<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>About the Product<\/strong><\/p>\n\n\n\n<p>At D Chica, they offer a diverse range of bras tailored for various needs and occasions, catering to individuals at different stages of their fitness journey and lifestyle preferences. For beginners venturing into the realm of bras, D Chica provides a collection designed to instill confidence while navigating this transition. Their &#8220;Growing Up, Growing Confident&#8221; line embraces the evolving needs of young individuals, ensuring comfort and support during this transformative phase.<\/p>\n\n\n\n<p>Transitioning to more structured support, their Bralettes offer proper hold without compromising on style. Crafted with attention to detail, these bralettes provide the necessary support for everyday wear, allowing wearers to move with ease and confidence. For those seeking additional support during physical activities, D Chica offers a selection of padded bras and sports bras. Engineered with performance and comfort in mind, these bras ensure optimal support and stability during workouts or sports activities, allowing individuals to focus on their performance without distractions.<\/p>\n\n\n\n<p>Moreover, individuals looking for specialized options for gym sessions can explore D Chica&#8217;s dedicated gym bras. Designed to withstand rigorous movement, these bras offer both functionality and style, making them ideal companions for intense workout sessions. Regardless of the occasion, D Chica&#8217;s bras are not only functional but also fashionable and comfortable. With meticulous attention to design and quality, they strive to meet the diverse needs of their customers, ensuring that every individual finds the perfect fit for their lifestyle and preferences.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dchica.in\/\"><strong>dchica.in<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.in\/Shoes-Dchica-Handbags\/s?rh=n%3A1983396031%2Cp_89%3AD%27chica\"><strong>Amazon<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ajio.com\/b\/d-chica\"><strong>Ajio<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><strong>Founders &amp; their story<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Richa Kapila<\/li>\n\n\n\n<li>Vani Chugh<\/li>\n<\/ul>\n\n\n\n<p>ChatGPT<\/p>\n\n\n\n<p>D Chica offers a diverse range of products including bras, camisoles, panties, period panties, and others. The founders previously operated a kids wear brand in 2014, which they later closed. Their journey led them to launch their first innerwear collection in 2020. They engage in both own and contract manufacturing processes. In a bid to offer comprehensive customer support, they have onboarded a gynaecologist whom customers can reach out to for guidance. Their recent fundraising efforts saw them secure 5 crores in September 2022 at a valuation of 25 crores, and they are currently in the process of raising 15 crores round. With a team size of 50, they have recently expanded into offline sales, with online channels constituting 60% of their sales and offline comprising 40%. In their general trade operations, they incur a commission of 48%. Specializing in female innerwear, they face challenges in inventory management, working capital management, and returns.<\/p>\n\n\n\n<p><strong>About the company<\/strong><\/p>\n\n\n\n<p>Two remarkable women, Richa Kapila and Vani Chugh, were not only powerful business partners but also sisters-in-law in the world of enterprise. 2019 saw the launch of their combined firm, D&#8217;chica, which is evidence of their shared love of business and familial relationships. D&#8217;chica, which sprang from the ashes of their first business that catered to babies and toddlers, signified a calculated change in emphasis toward youth and young adults, taking into account the insightful lessons learned from their first company.<\/p>\n\n\n\n<p>They had a very simple yet elegant concept that had a big impact: &#8220;Embrace failure as the ultimate teacher, without fear.&#8221; They were adamant that failure might impart priceless lessons that success could not teach. D&#8217;chica represented a celebration of the passage from adolescent to femininity and went beyond simple branding.<\/p>\n\n\n\n<p>The brand honoured both the Alpha and Gen Z generations, guided by Richa and Vani&#8217;s vision. D&#8217;chica provided products that empowered young girls during their adolescent years through careful design and curation. These products ranged from chic and comfy period panties and bras to trendy athleisure and footwear that catered to teens&#8217; tastes. Richa and Vani won multiple awards, including the Mom&#8217;s Choice and Business Growth Awards, for their inventive energy and persistent perseverance. Their innovative ideas and motivational path toward corporate growth were further acknowledged with the TimeSheUnltd Award.<\/p>\n\n\n\n<p>The #DiscoverYou hashtag served as the central tenet of D&#8217;chica&#8217;s philosophy, impacting all aspect of the brand&#8217;s identity. Every product was carefully designed to appeal to millennial parents and their tech-savvy children.<\/p>\n\n\n\n<p>Mothers&#8217; positive evaluations and her strong bond with tweens and adolescents allowed D&#8217;chica to quickly become well-known on a number of e-commerce sites, such as Amazon, Myntra, Flipkart, Nykaa Fashion, Ajio, Firstcry, Jio Mart, and others. Furthermore, D&#8217;chica&#8217;s influence beyond national boundaries as it sold its undergarments to sophisticated markets in Germany, the United States, and the United Kingdom. What really made D&#8217;chica stand out was their persistent dedication to influencer and Instagram marketing tailored to teenagers, which made sure the brand blended in perfectly with the way the tech-savvy generation lived.<\/p>\n\n\n\n<p><strong>Revenue<\/strong><\/p>\n\n\n\n<p>In the fiscal year 2021-2022, D Chica recorded sales of Rs 6.6 crores, which saw a significant increase in the fiscal year 2022-2023, reaching 10.3 crores. However, their sales for September 2023 dipped to 1.2 crores. Despite this, they project robust growth for the fiscal year 2023-2024, estimating sales to reach 18 crores. Their financial performance for the same period reflects a burn of 10 lakhs in September 2023, with sales totalling 7.3 crores and an EBITDA of -1.8 crores. They anticipate achieving breakeven profitability in October 2023. Throughout these fluctuations, D Chica remains committed to navigating the innerwear market, addressing challenges, and seizing opportunities for growth.<\/p>\n\n\n\n<p><strong>Founders\u2019 Ask&nbsp;<\/strong><\/p>\n\n\n\n<p>80 lakhs for 1% equity at the valuation of Rs. 80 crores.<\/p>\n\n\n\n<p><strong>Offers<\/strong><\/p>\n\n\n\n<p>Namita and Vineeta\u2019s offer: 80 lakhs for 2.5% equity at the valuation of Rs. 22 crores and 1% royalty until 80 lakhs is recouped.<\/p>\n\n\n\n<p>Namita and Vineeta\u2019s revised offer: 80 lakhs for 2% equity at the valuation of Rs. 40 crores and 1% royalty until 80 lakhs is recouped.<\/p>\n\n\n\n<p><strong>Final Offer<\/strong><\/p>\n\n\n\n<p>Namita and Vineeta: 80 lakhs for 2% equity at the valuation of Rs. 40 crores and 1% royalty until 80 lakhs is recouped.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&#039;D\u2019chica&#039; \u0915\u0947 Products \u0928\u0947 Sharks \u0915\u094b \u0915\u093f\u092f\u093e \u092c\u0947\u0939\u0926 \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 | Shark Tank India S3 | Full Episode\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/N4OYv-XJWJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Women Innerwear Comfortable and Stylish Season 3 Episode 22 Brand D Chika Company Name Dchica Fashion Lifestyle Pvt Ltd Founders Richa Kapila, Vani Chugh Original Ask 80 lakhs for 1%&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","hentry","category-indiasharktank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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