{"id":3099,"date":"2025-01-21T13:55:42","date_gmt":"2025-01-21T13:55:42","guid":{"rendered":"https:\/\/awaraj.com\/indiasharktank\/?p=3099"},"modified":"2025-01-31T13:22:24","modified_gmt":"2025-01-31T13:22:24","slug":"elitty","status":"publish","type":"post","link":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/","title":{"rendered":"Elitty"},"content":{"rendered":"\n<p>Beauty products<\/p>\n\n\n\n<p>Teenagers<\/p>\n\n\n\n<p>Season 3 Episode 11<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-link-2-color\">Brand<\/mark><\/strong><\/td><td>Elitty<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-link-2-color\">Company Name<\/mark><\/strong><\/td><td>ALLUVIUM BEAUTY AND SKINCARE PRIVATE LIMITED<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-link-2-color\">Founders<\/mark><\/strong><\/td><td>Pranali Janbandhu, Vailina Tulsani<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-link-2-color\">Original Ask<\/mark><\/strong><\/td><td>1 crore for 4% equity at the valuation of Rs. 25 crores<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-text-link-2-color\">Deal<\/mark><\/strong><\/td><td>No Deal<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>About the Product<\/strong><\/p>\n\n\n\n<p>Elitty stands as India&#8217;s beloved Gen Z Makeup brand, offering a diverse range of vibrant cosmetics. Founded and operated by a collective of close-knit friends, former teenagers, and a dedicated team of exceptional women, they bring forth a brand deeply attuned to the realities of adolescence. Having navigated the highs and lows of those formative years themselves, they empathize with the challenges, moods, and makeup preferences of today&#8217;s teens. Their makeup is crafted with sensitivity in mind, providing a delightful and parent-approved experience. Formulated using rare ingredients such as Witch Hazel, Amla, Avocado Oil, and Vitamin E, these products are designed to cater to teenage skin&#8217;s unique needs. They eagerly anticipate witnessing the transformative power of these exclusive creations.<\/p>\n\n\n\n<p>Their bestselling offerings encompass Matte Pop Eyeliners in a variety of shades, an array of nail polishes, and essential items like Kajal. Additionally, customers have the freedom to curate their own makeup kits. Not only are these products beneficial for the skin, but they are also cruelty-free, paraben-free, and sulphate-free, reflecting Elitty&#8217;s commitment to ethical beauty practices.<\/p>\n\n\n\n<p><a href=\"https:\/\/elittybeauty.com\/\"><strong>elittybeauty.com<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.in\/Elitty-Eyeliner-Lasting-Infused-Cruelty\/dp\/B09WYY7G9Y\"><strong>Amazon<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.nykaa.com\/brands\/elitty\/c\/27027\"><strong>nykaa<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p><strong>Founders &amp; their story<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pranali Janbandhu<\/li>\n\n\n\n<li>Vailina Tulsani<\/li>\n<\/ul>\n\n\n\n<p>India&#8217;s youthful population, comprising 22 crores teenagers, represents a demographic with unique preferences\u2014limited budget and a desire for instant gratification. Understanding their mindset, a teenage-centric makeup brand emerges, catering to their needs and capturing their hearts. The brand focuses on formulations crafted from skin-friendly ingredients such as witch hazel and avocado oil, ensuring a safe and trendy appeal. With a diverse range of products, including 22 vibrant eye liners, lip glosses, nail paints, and comprehensive makeup kits, the brand has successfully processed 30,000 orders.<\/p>\n\n\n\n<p>Notably, eyeliners stand out as the star product, contributing to a significant 80% of total sales. The makeup market in India has a robust size, ranging from 10,000 to 12,000 crores, with the teenage segment accounting for a substantial 2,000 to 2,500 crores. Leveraging the power of social media, the brand has amassed a considerable following on Instagram, with 18,000 engaged followers. The community-driven approach resonates with the teenage audience, fostering brand loyalty and advocacy.<\/p>\n\n\n\n<p>In terms of financial backing, the venture has raised an impressive 5.3 crores, reflecting investor confidence in the brand&#8217;s potential. With a strong foothold in the teenage makeup niche and a growing market presence, the brand is poised for further success in the dynamic Indian beauty industry.<\/p>\n\n\n\n<p><strong>About the company<\/strong><\/p>\n\n\n\n<p>Elitty stands as India&#8217;s cherished Gen Z Makeup brand, offering a vibrant array of coloured cosmetics. Founded and operated by a collective of close-knit friends, former teenagers, and a driven team of exceptional women, they bring forth a brand deeply attuned to the realities of adolescence. Having traversed the highs and lows of those formative years themselves, they empathize with the challenges, moods, and makeup preferences of today&#8217;s teens.<\/p>\n\n\n\n<p>Their mission is to provide what they consider the purest, most authentic makeup choices for teenagers, supporting them in navigating their evolving relationship with cosmetics as they carve out their identity in the world. Their makeup formulations are tailored to be gentle on teenage skin, infused with nourishing ingredients such as Witch Hazel, Amla, Avocado Oil, and Vitamin E. It&#8217;s makeup that&#8217;s not only fun and vibrant but also earns the approval of parents.<\/p>\n\n\n\n<p><strong>Revenue<\/strong><\/p>\n\n\n\n<p>Pricing the eye liner competitively at 499 INR, the projected sales for FY 23-24 are estimated at an impressive 2 crores. Breaking down the figures, till October of the financial year, the brand has already achieved sales of 1.13 crores. In November 2023 alone, the sales reached 11 lakhs.<\/p>\n\n\n\n<p>While the revenue performance is notable, it&#8217;s essential to consider the financial health of the business. The EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for the specified period stands at -10 lakhs, indicating a temporary negative operating profit. The B2B gross margin is 36% and the B2C gross margin varies between 75%-80%.<\/p>\n\n\n\n<p><strong>Founders\u2019 Ask&nbsp;<\/strong><\/p>\n\n\n\n<p>1 crore for 4% equity at the valuation of Rs. 25 crores<strong>.<\/strong><\/p>\n\n\n\n<p><strong>Offers:<\/strong><\/p>\n\n\n\n<p>Anupam: 1 crore for 15% equity at the valuation of Rs. 6.67 crores<strong>.<\/strong><\/p>\n\n\n\n<p><strong>Founder\u2019s Counteroffer:<\/strong><\/p>\n\n\n\n<p>Offer 1: 1 crore for 6% equity at the valuation of Rs. 16.67 crores<strong>.<\/strong><\/p>\n\n\n\n<p>Offer 2: 1 crore for 9% equity at the valuation of Rs. 11.11 crores<strong>.<\/strong><\/p>\n\n\n\n<p><strong>No Deal<\/strong><\/p>\n\n\n\n<p><strong>Reasons for no deal<\/strong><\/p>\n\n\n\n<p>Namita: The valuation was not justified.<\/p>\n\n\n\n<p>Vineeta: Consider reducing the price point.<\/p>\n\n\n\n<p>Aman: Too much money will have to be invested to get the company back on track.<\/p>\n\n\n\n<p>Ritesh: They have figured out the customers, but they need to align their plans on what to do with the money \u2013 how to become profitable and successful.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0915\u094d\u092f\u093e Makeup Brand \u2018Elitty\u2019 \u0915\u094b \u092e\u093f\u0932\u0947\u0917\u093e 1 Crore \u0915\u093e Investment? | Shark Tank India S3 | Full Pitch\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/bKEP2XEZrfg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Beauty products Teenagers Season 3 Episode 11 Brand Elitty Company Name ALLUVIUM BEAUTY AND SKINCARE PRIVATE LIMITED Founders Pranali Janbandhu, Vailina Tulsani Original Ask 1 crore for 4% equity at&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3099","post","type-post","status-publish","format-standard","hentry","category-indiasharktank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elitty - Awaraj<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elitty - Awaraj\" \/>\n<meta property=\"og:description\" content=\"Beauty products Teenagers Season 3 Episode 11 Brand Elitty Company Name ALLUVIUM BEAUTY AND SKINCARE PRIVATE LIMITED Founders Pranali Janbandhu, Vailina Tulsani Original Ask 1 crore for 4% equity at&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/\" \/>\n<meta property=\"og:site_name\" content=\"Awaraj\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.awaraj\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T13:55:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T13:22:24+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/person\/d736d3c5247b28bfc43db1b2040f7751\"},\"headline\":\"Elitty\",\"datePublished\":\"2025-01-21T13:55:42+00:00\",\"dateModified\":\"2025-01-31T13:22:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/\"},\"wordCount\":794,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#organization\"},\"articleSection\":[\"indiasharktank\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/\",\"url\":\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/\",\"name\":\"Elitty - Awaraj\",\"isPartOf\":{\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#website\"},\"datePublished\":\"2025-01-21T13:55:42+00:00\",\"dateModified\":\"2025-01-31T13:22:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awaraj.com\/indiasharktank\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elitty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#website\",\"url\":\"https:\/\/awaraj.com\/indiasharktank\/\",\"name\":\"Awaraj India Shark Tank\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awaraj.com\/indiasharktank\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#organization\",\"name\":\"India Shark Tank Hub\",\"url\":\"https:\/\/awaraj.com\/indiasharktank\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/awaraj.com\/indiasharktank\/wp-content\/uploads\/2025\/01\/logo.png\",\"contentUrl\":\"https:\/\/awaraj.com\/indiasharktank\/wp-content\/uploads\/2025\/01\/logo.png\",\"width\":275,\"height\":70,\"caption\":\"India Shark Tank Hub\"},\"image\":{\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/www.awaraj\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/person\/d736d3c5247b28bfc43db1b2040f7751\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0853b50b010d7fbb4d6b7e9a5ef7c001?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0853b50b010d7fbb4d6b7e9a5ef7c001?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/awaraj.com\/indiasharktank\"],\"url\":\"https:\/\/awaraj.com\/indiasharktank\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elitty - Awaraj","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/","og_locale":"en_US","og_type":"article","og_title":"Elitty - Awaraj","og_description":"Beauty products Teenagers Season 3 Episode 11 Brand Elitty Company Name ALLUVIUM BEAUTY AND SKINCARE PRIVATE LIMITED Founders Pranali Janbandhu, Vailina Tulsani Original Ask 1 crore for 4% equity at&hellip;","og_url":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/","og_site_name":"Awaraj","article_publisher":"https:\/\/www.facebook.com\/www.awaraj","article_published_time":"2025-01-21T13:55:42+00:00","article_modified_time":"2025-01-31T13:22:24+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#article","isPartOf":{"@id":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/"},"author":{"name":"admin","@id":"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/person\/d736d3c5247b28bfc43db1b2040f7751"},"headline":"Elitty","datePublished":"2025-01-21T13:55:42+00:00","dateModified":"2025-01-31T13:22:24+00:00","mainEntityOfPage":{"@id":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/"},"wordCount":794,"commentCount":0,"publisher":{"@id":"https:\/\/awaraj.com\/indiasharktank\/#organization"},"articleSection":["indiasharktank"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/","url":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/","name":"Elitty - Awaraj","isPartOf":{"@id":"https:\/\/awaraj.com\/indiasharktank\/#website"},"datePublished":"2025-01-21T13:55:42+00:00","dateModified":"2025-01-31T13:22:24+00:00","breadcrumb":{"@id":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awaraj.com\/indiasharktank\/2025\/01\/21\/elitty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awaraj.com\/indiasharktank\/"},{"@type":"ListItem","position":2,"name":"Elitty"}]},{"@type":"WebSite","@id":"https:\/\/awaraj.com\/indiasharktank\/#website","url":"https:\/\/awaraj.com\/indiasharktank\/","name":"Awaraj India Shark Tank","description":"","publisher":{"@id":"https:\/\/awaraj.com\/indiasharktank\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awaraj.com\/indiasharktank\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awaraj.com\/indiasharktank\/#organization","name":"India Shark Tank Hub","url":"https:\/\/awaraj.com\/indiasharktank\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/logo\/image\/","url":"https:\/\/awaraj.com\/indiasharktank\/wp-content\/uploads\/2025\/01\/logo.png","contentUrl":"https:\/\/awaraj.com\/indiasharktank\/wp-content\/uploads\/2025\/01\/logo.png","width":275,"height":70,"caption":"India Shark Tank Hub"},"image":{"@id":"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/www.awaraj"]},{"@type":"Person","@id":"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/person\/d736d3c5247b28bfc43db1b2040f7751","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awaraj.com\/indiasharktank\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0853b50b010d7fbb4d6b7e9a5ef7c001?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0853b50b010d7fbb4d6b7e9a5ef7c001?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/awaraj.com\/indiasharktank"],"url":"https:\/\/awaraj.com\/indiasharktank\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/posts\/3099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/comments?post=3099"}],"version-history":[{"count":2,"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/posts\/3099\/revisions"}],"predecessor-version":[{"id":3478,"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/posts\/3099\/revisions\/3478"}],"wp:attachment":[{"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/media?parent=3099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/categories?post=3099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awaraj.com\/indiasharktank\/wp-json\/wp\/v2\/tags?post=3099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}