PPC Management
PPC campaign management for business enquiries
Awaraj helps businesses plan, launch and improve paid search campaigns. Discuss your offer, target locations and lead or sales goals with our Agra team so we can define an appropriate campaign scope and budget.
This page covers our PPC management service. If you are learning the basics first, read the Google Ads beginner guide.
Plan the campaign around your business
Start with the products or services you want to promote, the locations you can serve and the action a visitor should take. An initial review should identify existing campaigns, available conversion data, landing pages and practical budget limits before a launch or account rebuild.
What a PPC engagement can include
- Account review and campaign planning: review search demand, past performance and wasted spend; agree priorities and the advertising platforms included in the proposal.
- Campaign setup: organise campaigns and ad groups around your offers, locations and customer intent, with relevant keywords, exclusions and ad copy.
- Landing-page review: align the page with the advertisement, clarify the offer and make enquiry or purchase steps easier to complete. Any development work should be separately scoped.
- Measurement: agree which calls, forms or purchases count as conversions and review tracking before using the figures to make budget decisions.
- Ongoing optimisation: review search terms, targeting, ads and budget allocation using the data available.
- Reporting: agree a reporting schedule covering spend, clicks, conversions and lead quality, with the next actions explained in plain language.
Agree the scope before spending
A written proposal should identify the advertising account, required access, account ownership, included platforms, reporting schedule and approval process. Confirm how advertising spend is paid and how management fees are charged; they are separate cost items and should be clear before work starts.
Questions before you begin
Can you review an existing account?
Share your goals and a summary of current performance when enquiring. Access requirements and the depth of an audit can then be agreed before changes are made.
How much budget is needed?
The appropriate budget depends on your market, locations, competition and conversion goals. Agree an initial budget and review criteria instead of relying on a universal minimum or a promised return.
Are leads or rankings guaranteed?
Campaign results vary with the offer, competition, budget, landing page and measurement quality. Paid advertising does not buy organic search rankings. For organic visibility, see our SEO services.
What should I send with an enquiry?
Include your website, target locations, main offer, campaign history and an indicative monthly advertising budget. Do not send passwords through the enquiry form.
Discuss your PPC campaign
Contact Awaraj about PPC management to discuss the scope, budget and measurement plan. For terminology and campaign basics, use our Google Ads guide.
