Enhance Your Social Media Presence: Drive Growth in Followers, Engagement, and Sales


Social Media Marketing Services to Fuel Small Business Growth Online

Transform your social media presence into a powerhouse for attracting and converting customers with our comprehensive social media marketing services. Our proven strategies have empowered countless clients to harness the power of viral media formats such as Social Media Post, Reels and Shorts, driving targeted views and high engagement that seamlessly convert into valuable leads and sales. Start maximizing your social media impact with our Social Media Marketing services today!

Let’s see which of our platform-specific social media marketing services best fits your business!

Facebook Marketing Services

Top Benefits of Our Facebook Marketing Services for Small Businesses:

  • Mass Brand Awareness: Post strategic content on the largest social media platform.
  • Extensive Reach and Higher ROI: Custom Facebook Reels tailored to your brand.

Facebook remains the leading social media platform, making it essential for social media marketing. With our services, we’ll audit your current efforts, identify areas for improvement, and create educational and engaging Facebook Reels to attract likes and future customers.

Instagram Marketing Services

Top Benefits of Our Instagram Marketing Services for Small Businesses:

  • Higher Brand Visibility: Custom-made Instagram Reels.
  • Increased Purchases and Brand Loyalty: Engaging carousel posts.

Instagram is ideal for small businesses looking to build genuine relationships and engagement. Our team will craft high-impact, entertaining Reels and carousels to help your brand get discovered by the right audience and spark engagement in the comments.

TikTok Marketing Services

Top Benefits of Our TikTok Marketing Services for Small Businesses:

  • Viral Brand Awareness: Unique TikToks for your business.
  • Increased Sales: Strategic content calendars targeting Gen Z, Millennials, and Gen X.

TikTok revolutionized short-form video content. Our services will help you tap into its vast market with high-value, entertaining TikToks. We create content that resonates with your audience and drives results without relying on typical TikTok dances.

X (Twitter) Marketing Services

Top Benefits of Our X (Twitter) Marketing Services for Small Businesses:

  • Industry Authority: Engagement-driven tweets.
  • Loyal Following: Active participation in trending conversations and engagement outreach.

X (formerly Twitter) is known for its current nature and concise messages. Our services will position your company as an industry leader with high-value tweets and active engagement in discussions, establishing you as the top choice in your field.

LinkedIn Marketing Services

Top Benefits of Our LinkedIn Marketing Services for Small Businesses:

  • Ideal Lead Candidates: Optimized, organic posting strategies.
  • Industry Expertise: Custom content tailored to your brand and target market.

LinkedIn’s corporate and B2B nature makes it perfect for professional networking. Our services will identify the right companies or individuals for you to connect with, creating high-value content that positions your brand as a valuable resource and a clear choice over competitors.

Pinterest Marketing Services

Top Benefits of Our Pinterest Marketing Services for Small Businesses:

  • Heightened Brand Recognition: Strategic Pins and content planning.
  • Increased Sales: Keyword-optimized content for ecommerce companies.

Pinterest is excellent for ecommerce businesses looking to boost product sales. Its visual layout and search engine functionality create a curated, shoppable feed. Our team will optimize your pins with relevant keywords to attract the right customers and ensure your Pinterest Boards are aesthetically pleasing to entice purchases.

Why Our Social Media Strategies Actually Work

Over 579+ Small Businesses Helped We have supported thousands of small businesses in scaling up over the past decade with our social media services. Regardless of your industry or target audience, we know how to craft a strategy that works specifically for YOU, and our proven track record backs it up.

Data-Driven Decisions Our success isn’t due to chance. We make data-driven decisions, allowing us to understand what resonates most with your target market and using that information to boost your ROI. With access to top-tier social media analytics, we leverage data to benefit our clients.

Up-to-Date Social Media Marketing Services While we have been in the business for 10 years, our strategies are always current. Unlike other agencies, we constantly evolve our approach. Social media changes daily, and so do our strategies. We stay attuned to consumer preferences and adapt our clients’ marketing tactics accordingly to achieve maximum results.

Why Choose Our Social Media Marketing Services

Increased Brand Awareness Think of your marketing efforts as a funnel. You need to attract new people to later convert them into customers. You can’t convert people who aren’t aware of your brand. Our organic social media services help put your brand in front of the right audience on a massive scale.

More Customers Filling the top of your marketing funnel allows you to nurture prospects until they become customers. Our social media marketing services work best when paired with our social media advertising services to ensure conversions.

Establish Credibility on Social Media Gaining customers is the ultimate goal, but metrics like followers and high engagement establish brand credibility. If you have thousands of followers and your competitors have only a handful, your shared target market is more likely to trust your brand. That’s the power of our Social Media Marketing services.

Understand Your Market Better Data is power. Any insights we gather about your target demographic, competitors, and industry will be shared with you, enabling informed decisions at every turn in your business.

More Time to Run Your Business Social media marketing is time-consuming. By entrusting it to Awaraj Marketing professionals, you free up time to focus on other important aspects of your business.

Be Hands-On or Hands-Off Whether you prefer close communication and involvement in every decision or want to leave everything to us with minimal contact, we can accommodate you. Our social media services allow you to be as involved as you want to be.

No Surprises With our social media marketing services, everything is run by you first. We agree on the social media strategy mutually, and you approve all deliverables. This ensures a seamless working relationship requiring minimal effort from your side.

Get More for Your Money Spending your entire budget on a social media agency is like buying a car without gas. We don’t want you to pay a high retainer. We prefer you to pay for the true cost of the service and allocate any additional budget to paid advertising. This approach helps us help you better.

Low-Risk Contracts Our social media agency operates with high integrity and aims to earn your trust by delivering excellent work. Our proven social media marketing services generate positive results for clients across various industries, which is why we only require a 3-month contract before moving to a monthly contract (unlike other companies that demand a 12-month commitment upfront).

What’s Included in Our Social Media Marketing Services

1. Completing a Competitor Analysis

  • Conducting a market analysis of your service areas and industry
  • Identifying local competitors who outperform you in audience size and engagement
  • Analyzing content and messaging that resonates in your industry

2. Creating Engaging Organic Social Campaigns

  • Researching high-engagement content for your audience
  • Posting and scheduling regular updates
  • Monitoring engagement and interactions

3. Creating Data-Driven Paid Social Campaigns

  • Crafting custom audiences to target your company and brand effectively
  • Developing high-performing ad copy and imagery
  • Split-testing ad copy for optimal performance
  • Reporting on and refining paid social ads

4. Tracking Your Social Campaigns

  • Tracking and optimizing audience reach
  • Tracking and optimizing engagement rates
  • Tracking and optimizing click-through rates and leads
  • Tracking and optimizing ROI on paid social campaigns

5. Managing & Monitoring Your Social Reputation

  • Monitoring social media reviews
  • Tracking social media feedback and sentiment
  • Overseeing social engagement from campaigns
  • Keeping tabs on brand mentions and discussions across social platforms

6. Amplifying Your Efforts with Website Integration

  • Installing social widgets on your website
  • Offering optional website social feeds
  • Adding social sharing buttons like “Share on Facebook” or “Pin This” to website content
  • And more!

Why Social Media Marketing Is a Smart Bet for Your Business

Social media campaigns are cost-effective and can be precisely targeted to your desired audience. At Awaraj, our social media specialists will gather baseline data to identify which social media platforms offer the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:

Facebook Advertising

Facebook ads allow both text and photos for maximum engagement. You can target audiences based on interests, demographics, and geography, while controlling costs per click or per mille (CPM). With over 900 million unique users spending over 700 billion minutes per month on Facebook, it’s essential to advertise where your customers spend their time.

Instagram Marketing

Instagram, managed through the Facebook ad platform, is ideal for businesses with visual products and services. As the second most popular social platform, with 74% of users logging in daily, you can target audiences based on interests, demographics, and geography, with flexible cost options per click or per mille (CPM).

Houzz Advertising

Houzz marketing services connect home improvement companies like remodelers, architects, and builders with customers seeking home improvement ideas. Houzz Pro+ enhances your visibility, provides more profile insights, and allows you to choose multiple categories and service areas.

YouTube Advertising

YouTube, the second largest search engine, reaches a larger adult audience than any cable network. Unlike television, YouTube ads can be targeted specifically to your audience and linked to your AdWords account for easy management.

LinkedIn Advertising

LinkedIn ads engage B2B customers, with four out of five members driving business decisions and possessing twice the buying power of other social platforms. LinkedIn Ads offer cost-per-click or cost-per-mille (CPM) payment options.

Twitter Advertising

Twitter campaigns allow you to set specific objectives like tweet engagements, website clicks, app installs, followers, or leads, and charges only when the specified action occurs. Twitter also lets you set maximum daily budgets and costs per action.

And More

We can assist with ads on platforms like Pinterest, Nextdoor, Houzz, and more. In competitive industries, we often find the cost per interaction is cheaper than on Google Ads and Bing Ads!

Additional Social Media Marketing Services for Businesses

  • Social Media Analytics and Reporting: Proper tracking is crucial before starting social media marketing. Our custom analytics provide insights into your brand’s community, from demographics to campaign engagement reports, helping you target your marketing message effectively.
  • Brand Monitoring: Customers are likely discussing your business online through review sites and social networks. Our state-of-the-art monitoring tools will keep you informed about what people are saying, ensuring you stay ahead of the conversation.
  • Reputation Management: Online reputation management is vital. Negative comments and reviews can impact search engine rankings and customer attraction. Engaging with customers and managing reviews online helps control your company’s perception and keeps your business ahead of any negative news.

What Is Social Media Marketing (SMM)?

Social media marketing (SMM), also known as digital marketing and e-marketing, leverages social media platforms where users create social networks and share information to build a company’s brand, boost sales, and drive website traffic. SMM allows businesses to engage with existing customers and reach new ones, utilizing purpose-built data analytics to track the success of marketing efforts and discover new engagement opportunities.

From 2004, when MySpace became the first social media site to reach one million users, to 2022, the rapid expansion of interactive digital channels has elevated social media to challenge the reach of traditional television and radio. By early 2023, there were 4.76 billion social media users worldwide—over 59% of the global population.

Key Takeaways

  • Platform Utilization: Social Media Marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with current customers, and attract new ones.
  • Core Strengths: The power of Social Media Marketing lies in its unparalleled capacity in three key marketing areas: connection, interaction, and customer data.
  • Behavioral Influence: Social Media Marketing has revolutionized how businesses influence consumer behavior, from promoting engaging content to extracting personal data that enhances messaging resonance.
  • Marketing Necessity: Given the ubiquity of social media, marketing techniques utilizing these platforms are crucial for businesses.
  • Cost-Effectiveness: While Social Media Marketing often provides extensive exposure at a lower cost, it requires continuous maintenance and may lead to unintended negative feedback.

Why Is Social Media Marketing (SMM) So Powerful?

The power of social media marketing (SMM) stems from its unparalleled ability to connect, interact, and gather customer data, transforming the way businesses engage with their audience.

Connection

Social media enables businesses to connect with customers in ways that were previously impossible. The diverse range of platforms—from content-sharing sites like YouTube and social networks like Facebook to microblogging services like X (formerly Twitter)—offers numerous avenues to reach target audiences.

Interaction

The dynamic nature of social media interactions, whether through direct communication or passive engagements like likes and shares, provides businesses with valuable free advertising through electronic word-of-mouth (eWOM) recommendations. These positive interactions between existing and potential customers drive consumer decisions and are measurable, allowing businesses to track their social equity, or the return on investment (ROI) from their SMM campaigns.

Customer Data

A well-crafted SMM strategy offers an invaluable resource: customer data. SMM tools can manage the vast amounts of big data (volume, variety, and velocity) to extract meaningful insights and actionable market analysis. This data can also be used to crowdsource new strategies, enhancing marketing outcomes.

In summary, SMM is powerful because it allows businesses to connect with their audience in diverse ways, leverage dynamic interactions for organic growth, and utilize customer data to refine and enhance marketing strategies

What Is Sticky Content in Social Media Marketing?

Sticky content refers to highly engaging content that captures customers’ attention immediately and compels them to purchase products and share the content with others.

What Is Viral Marketing in Social Media Marketing?

Viral marketing is a strategy designed to encourage the rapid spread of word-of-mouth product information, creating widespread awareness and promoting sales with minimal cost.

What Is Earned Media in Social Media Marketing?

Earned media refers to brand exposure gained through methods other than paid advertising. This includes customer-generated content such as product reviews, recommendations, shares, reposts, and mentions.

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