Dark Chocolate
Flavoured
Season 3 Episode 46
| Brand | Rocca |
| Company Name | HAPPICO FOODS PRIVATE LIMITED |
| Founders | Sonal Bahilani, Yash Pande |
| Original Ask | 60 lakhs for 4% equity at the valuation of Rs. 15 crores |
| Deal | 30 lakhs for 2.5% equity at the valuation of Rs. 12 crores and 30 lakhs debt at 9% interest for 3 years |
About the Product
Rocca’s Assorted Experience Box offers a delightful array of flavors, including pistachio, almond, coffee, and berry. With 50% nuts and 55% dark cocoa, these chocolates are gluten-free and suitable for vegetarians. Crafted with love, Rocca promises to deliver a delectable and indulgent chocolate experience with every bite. Their chocolates are designed to leave you feeling happy and satisfied, ensuring that you’ll find it hard to resist reaching for just one more. Experience the promise of Rocca – The New Age Chocolate for yourself.
Founders & their story
- Sonal Bahilani
- Yash Pande
Rocca offers a delectable range of dark chocolates with nutty, caramelly, and chocolatey flavours. Their collection includes almond, berry, pistachio, and coffee variations. Rocca chocolates are known for being melt-proof, ensuring a delightful experience with every bite. These indulgent treats are available for purchase through their own website, e-commerce platforms, gourmet stores, and vending machines. All Rocca products are crafted using premium dark chocolate, ensuring rich and intense flavours. With the Indian chocolate industry’s market size standing at 20000 crores, Rocca aims to capture the hearts of chocolate lovers across the nation with their exquisite offerings.
About the company
At Rocca, they’re embarked on a mission to revolutionize the chocolate game and introduce a burst of freshness to taste buds. No longer content with conventional chocolates, they aim to redefine the chocolate experience for the vibrant and adventurous Gen Z crowd. Picture this: Two innovative minds driven by a shared passion for challenging the norms of chocolate. They yearned for something novel and distinctive. Thus, Rocca was conceived, born out of a vision to transform the chocolate landscape in India.
During a serendipitous summer, Yash encountered the delectable English Almond Brittle while basking in the European sunshine. The flavour captivated him so profoundly that he felt compelled to share it with the Indian audience. Here enters Sonal, the brilliant collaborator who meticulously refined the recipe, ensuring it harmonized perfectly with Indian sensibilities. Envision a symphony of buttery caramel enveloped in luxurious dark chocolate, adorned with crunchy roasted nuts. It’s not just chocolate; it’s an immersive experience that transcends the ordinary. Rocca dares to push boundaries while prioritizing health. They have eliminated the usual suspects – no maida, no palm oil, and certainly no artificial colours or preservatives. Instead, they offer pure, unadulterated bliss in every bite.
Revenue
August 2023 saw Rocca’s sales reaching 9.55 lakhs, following a similarly impressive performance in July 2023 with sales totalling 7.75 lakhs. For the fiscal year 2023-24, Rocca anticipates projected sales in the range of 2 to 2.5 crores.
Founders’ Ask
60 lakhs for 4% equity at the valuation of Rs. 15 crores.
Offers
Ritesh’s offer: 30 lakhs for 2.5% equity at the valuation of Rs. 12 crores and 30 lakhs debt at 9% interest for 3 years.
Final Deal
Ritesh: 30 lakhs for 2.5% equity at the valuation of Rs. 12 crores and 30 lakhs debt at 9% interest for 3 years.