Food & Drinks
Snacks
Season 2 Products
| Brand | Green Snack Co |
| Company Name | CONTROL ALT FOODS PRIVATE LIMITED |
| Founders | Jasmine Kaur Chetan Sharda |
| Original Ask | Rs. 1 crore for 2% equity at the valuation of Rs. 50 crores |
Deal | Rs. 1 crore for 8% equity at the valuation of Rs. 12.5 crores |
About the Product
People on a diet seem to worry most about what healthy foods they can eat as a snack. Even if you plan your meals well and do a lot of exercise, the hardest part is dealing with hunger between meals. This is where Green Snacks come to your rescue from your hunger pangs.
The Green Snack Co. sells a wide variety of roasted healthy snacks, such as trail mix, super stix, quinoa puffs, roasted namkeen, makhana, superseeds, and even snacks for kids and gift packs. All of their products are made with natural, fresh ingredients and don’t have any sugar, preservatives, additives, or MSG added.
From their website, people can buy healthy snacks at the best prices. There’s something for everyone, from roasted snacks to crunchy kale crisps and quinoa puffs. The Green Snack Co. has a lot of gluten-free snacks, so people with special diets can easily find something they can eat.
Their best-selling product is Fiery Spice Quinoa Puffs.
Founders & their story
Jasmine Kaur
Chetan Sharda
The Green Snack Co. was started because Jasmine wanted to find a snack that was tasty, crunchy, and healthy at the same time. This kind of snack wasn’t sold in stores, so she soon quit her job and started working on her business. She started by doing research on healthy snacks that are available around the world.
Jasmine knew she had to change her lifestyle for good after struggling with her weight for close to 15 years and going on diets failed every day. After facing a lifelong personal struggle with fitness and weight loss, she decided to remedy this situation by founding The Green Snack Co.
About the company:
The Company was established in 2015 out of a strong desire to provide snacks that would allow consumers to experience the Health and Goodness of the product without ever having to give up the Joy of Taste.
The idea behind starting The Green Snack Co. was to make nutritious, healthy, and tasty snacks out of “super foods” that are really good for you.
It started with three different kinds of kale chips that were sold at food pop-ups in Mumbai which in turn caught the attention of retailers, gourmet food stores, online food sites, food critics, and bloggers.
Green Snacks are changing the way people snack by putting an emphasis on using healthy ingredients and giving people a wide range of tasty options. More than 10 lakhs people have already consumed their snacks.
Fund Raised:
2016 – Rs. 1 crore at valuation of Rs. 13 crores (post-money) from Angel Investors
2017 – Rs. 3.2 crores at valuation of Rs. 23 crores (post-money) from Institutional Investors
2018 & 2020 – Rs. 13.5 crores at valuation of Rs. 67 crores (post-money) from Institutional Investors
Revenue:
Their online business gives 10 to 15% sale and rest 85% sales are offline.
In FY 2015-16, their sales were Rs. 40 lakhs which went up to Rs. 2 crores in FY 2017-18 to Rs. 7 crores in FY 18-19.
In FY 20-21, their sales went down to Rs. 2.5 crores due to Covid which again went up to Rs. 4 crores in FY 21-22 with burn of Rs. 1.5 crores.
Their last month revenue was Rs. 25 lakhs.
Founder’s Ask
Rs. 1 crore for 2% equity at the valuation of Rs. 50 crores.
Offers:
Vineeta offered Rs. 1 crore for 8% equity at the valuation of Rs. 12.5 crores.
Final Deal
Rs. 1 crore for 8% equity at the valuation of Rs. 12.5 crores.
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