| Brand | Forever Modest |
| Company Name | Forever Modest |
| Founders | Sana Farheen Shaikh |
| Original Ask | Rs. 20 lakhs for 10% equity at a valuation of Rs. 2 crores. |
| Deal | Rs. 20 lakhs for 20% equity at a valuation of Rs. 1 crore. |
About the Product
Forever Modest is a promising Indian brand that caters to the growing demand for modest clothing. They offer a diverse range of products that are designed to provide comfort and style. Their product categories include casual, office, swim, and sportswear.
Their collection includes shirts, t-shirts, and pants for casual wear, which are available in different sizes and colours. One of the highlights of Forever Modest’s collection is their hijabs, which come in various colours and styles. They also offer maxi dresses, perfect for a modest yet chic look.
Forever Modest also offers shirts, trousers, and jackets that are perfect for a professional look. They also have a range of modest swimwear, including full-body swimsuits and burkinis, which are ideal for women who want to enjoy the beach without compromising their modesty.
For those who like to stay active, Forever Modest offers sportswear such as leggings, t-shirts, and hoodies that are both stylish and comfortable. All their products are made using high-quality materials, ensuring durability and longevity.
Another great feature of Forever Modest is its ability to customize sizes and styles, catering to the needs of customers of all sizes. They also offer a variety of colours to choose from, making it easy for customers to find their perfect match.
Forever Modest’s products are available on their website and Instagram page.
Founders & their story
Sana Farheen Shaikh
Sana was always fascinated by the world of fashion. Despite her success as a fencing champion, she knew that her true passion lay in designing and creating stylish and comfortable clothing. Raised by a mother who was a fashion designer, Sana had always been exposed to the industry and had a deep appreciation for traditional styles and values.
With her engineering background and a desire to create something truly unique, Sana decided to start her own fashion brand. She assembled a team of talented designers and marketers to assist her in bringing her vision to life, and Forever Modest was born.
As the CEO and founder, Sana brought her technical expertise and entrepreneurial spirit to the company, ensuring that Forever Modest stayed at the forefront of the industry. Her dedication to high-quality, affordable, and stylish options quickly made Forever Modest a popular choice among those who were looking for modest fashion options.
Sana’s passion for fashion and dedication to quality make Forever Modest a brand that will continue making waves in the world of modest fashion for years to come.
About the company:
Forever Modest is a modest fashion brand that was founded in October 2021. The company has sold 2761 products and is dedicated to providing high-quality and affordable options for individuals looking for modest clothing that allows them to express their personal beliefs and values.
The company is based in India, a country with a rich cultural heritage and a strong tradition of modest fashion. The team at Forever Modest is comprised of talented designers and experts who work tirelessly to bring the latest styles and trends to their customers while also respecting traditional values and beliefs.
At Forever Modest, they believe that fashion should be both stylish and comfortable, and they strive to offer a wide range of options that meet their customers’ needs. As a company, they are committed to providing the best shopping experience possible and take pride in being a part of the growing modest fashion industry.
Revenue:
In FY 21-22, the sales were Rs. 12 lakhs. Year-to-date sales in FY 22-23 are Rs. 15.61 lakhs.
The projected sales for this fiscal year are Rs. 50 lakhs.
Last month’s sale was Rs. 4.2 lakhs, of which Rs. 3.1 lakhs were from B2B. The gross margin on last month’s sale was 40% & net margin was 25%.
Founder’s Ask
Rs. 20 lakhs for 10% equity at a valuation of Rs. 2 crores.
Offers:
Namita offered Rs. 5 lakhs for 5% equity at a valuation of Rs. 1 crore & Rs. 15 lakhs debt @12% interest rate.
Anupam joined Namita and offered Rs. 20 lakhs for 20% equity at a valuation of Rs. 1 crore.
Amit & Vineeta offered Rs. 20 lakhs for 20% equity at a valuation of Rs. 1 crore.
Founder’s Counter Offer
Founder’s Counteroffer was to all four sharks, Amit, Vineeta, Namita & Anupam, for Rs. 20 lakhs for 20% equity at a valuation of Rs. 1 crore.
Final Deal
The deal was finalized with Amit, Vineeta, Namita & Anupam for Rs. 20 lakhs for 20% equity at a valuation of Rs. 1 crore.
