Virtual Influencers
Hyper Reality
Season 3 Episode 47
| Brand | Futr Studios |
| Company Name | FUTR STUDIOS PRIVATE LIMITED |
| Founders | Himanshu Goel, George Tharian |
| Original Ask | 1 crore for 2.5% equity at the valuation of Rs. 40 crores |
| Deal | No Deal |
About the Product
FUTR Studios introduces Kyra, India’s inaugural Virtual Influencer boasting an impressive following of over 200,000 individuals. Kyra represents a digital persona that actively engages with fans and collaborates with brands across various social media platforms, crafting captivating and authentic content. Kyra’s presence has sparked significant interest and engagement, leading to numerous campaigns, events, and partnerships that have garnered favourable feedback and outcomes. Behind Kyra’s success lies a dedicated team of artists, developers, and writers who meticulously design and produce her personality, appearance, and voice, ensuring a seamless and compelling digital experience for her audience.
Founders & their story
- Himanshu Goel
- George Tharian
FUTR Studios introduces Kyra, India’s pioneering virtual influencer. Developed using cutting-edge CGI and AI technology, Kyra has forged partnerships with numerous brands across India, leveraging her sizable Instagram following of 2.5 lakhs. She has graced the covers of various magazines, making waves since her launch in 2022. Kyra serves as a versatile digital asset, suitable for integration into virtual reality, gaming, and similar applications, targeting the 18-30 age demographic. Sravya, Kyra’s manager and a virtual influencer in her own right, boasts 5.6k followers on LinkedIn.
Content production is outsourced, while designers operate under exclusive contracts with FUTR STUDIOS. As a bootstrapped venture with a team of two, FUTR Studios plans to expand its offerings by developing in-house virtual IPs and brand-owned IPs. Their utilization of funds focuses on building an in-house team, acquiring hardware assets, and establishing think tanks dedicated to creating more virtual influencers.
About the company
FUTR Studios stands at the forefront of innovation as India’s pioneer Virtual Human Company. Leveraging cutting-edge technology and creative expertise, FUTR Studios specializes in the creation of virtual humans, bringing them to life in immersive digital experiences. At FUTR Studios, the mission is to push the boundaries of what’s possible in the realm of virtual human creation. By harnessing advanced techniques such as motion capture, facial recognition, and AI-driven animation, they craft lifelike and emotionally resonant virtual beings that blur the lines between reality and the digital world.
Their work spans various industries, including entertainment, gaming, advertising, and education, offering clients the opportunity to integrate virtual humans seamlessly into their projects. Whether it’s creating virtual influencers, characters for games and films, or interactive avatars for customer service, FUTR Studios delivers exceptional quality and realism in every virtual human they produce. With a team of talented artists, animators, and technologists, FUTR Studios is committed to staying at the forefront of innovation, driving the evolution of virtual human technology, and shaping the future of digital experiences. As India’s first Virtual Human Company, they continue to lead the way in revolutionizing how we interact with and experience virtual characters in our increasingly digital world.
Revenue
Total lifetime sales amount to 82 lakhs. For the fiscal year 2023-24 up to September, sales have reached 46 lakhs, with a corresponding profit of 12 lakhs.
Founders’ Ask
1 crore for 2.5% equity at the valuation of Rs. 40 crores.
No Deal
Reasons for no deal
Namita: The personality of Kyra is not yet developed.
Aman: The business needs a solid tech co-founder.
Vineeta: The business has to show investors a particular direction – either content or technology.
Anupam: There is no GTM thought of.
Deepinder: There is no story telling. The company has to be built vision first.
