Thoughtful Gifts
Customisable
Season 3 Episode 46
| Brand | Indigifts |
| Company Name | Indibni Private Limited |
| Founders | Nitin Jain, Divya Jain |
| Original Ask | 50 lakhs for 2% equity at the valuation of Rs. 25 crores |
| Deal | 50 lakhs for 4% equity at the valuation of Rs. 12.5 crores |
About the Product
Truly indigenous and consciously crafted, Indigifts’ products reflect the fusion of emotion and utility, proudly made in India. Trusted by millions worldwide, they offer a seamless gifting experience that transcends borders. For them, real impact is evident each time they make a substantial difference in someone’s life, bringing smiles and happiness. The love received in return is immeasurable. Amid the lockdown imposed by the coronavirus pandemic, Indigifts processed over 10,000 orders in a single day, solidifying their position as India’s premier gifting company. From humble beginnings in a basement, they have expanded to offer over 5,000 unique designs, reaching over one million customers across more than 10 countries. Their commitment remains unwavering as they aim to bring joy to millions more faces through their diverse range of gifts by relation, customization, and occasion.
Founders & their story
- Nitin Jain
- Divya Jain
IndiGifts is a contemporary gifting brand catering to a myriad of emotions and occasions. Established in 2017, they boast a customer base of over 20 lakhs and are accessible through their own website as well as various marketplaces. Collaborating with over 300 women from NGOs, they produce the popular “Seed Rakhi” among their offerings. With the Indian gifting market valued at 2.5 lakh crores, IndiGifts introduces 3-4 new collections annually while phasing out older collections with lower traction. Their office space spans 14,000 sq ft in Jaipur, and they offer a range of categories including ready-to-buy items and curated and customized gifts, totalling 5000 SKUs. Offline sales are forthcoming. Garnering over 3.5 lakh reviews on Amazon and Flipkart, they maintain an impressive rating of 4.5. As a bootstrapped venture, IndiGifts prices items competitively, with cushions priced at Rs 299.
About the company
Indigifts® is an Indigenous Design Company dedicated to fostering self-reliance in India through exceptional Indigenous products with global impact. Their belief in the world is one family propels their unwavering vision. Under the brand, Indigifts®, they skillfully blend Swag & Sanskar to curate exceptional gifting experiences for individuals and enterprises. Their mission is to promote Indian craftsmanship globally by empowering creators and facilitating sellers. Since 2017, they have successfully processed over 2 million units. From Mummy Da Dhaba® (Kitchen Door Sign) to Seed Rakhi® (Plantable bands), and from Folk Fusion (Warli and Mandana art infused into modern lifestyle products) to Safar – E- Hindustan (Journey through India with Abhyudaya), they have meticulously designed and developed over 5,000 products, available through omnichannel distribution. Their personalized gifts have brought joy to esteemed families such as the Bachchans, Birlas, Mahindras, and the Royal Family of Mewar. Additionally, they are the preferred choice for over 200 brands and 2,000+ corporates, including TATA, ITC, 3M, and Axis Bank. Beyond business, they actively contribute to the Vocal for Local movement. Their commitment extends to reviving traditional art and craft by empowering artisans through skill development and creating employment opportunities. This dedicated effort is carried out through their CSR Foundation. They believe it’s not just the gift alone that makes a moment special, but also the experience, emotion, beautiful bond, and intentions that bring the gesture to life.
Revenue
Lifetime sales amount to 45 crores, with FY 22-23 sales reaching 7.4 crores. In August 2023 alone, sales totaled 75 lakhs. Projected sales for FY 23-24 stand at 10 crores. FY 22-23 EBITDA was 7.5%, with a net margin of 5%. Projected EBITDA for FY 23-24 is expected to reach 10%. The gross margin remains steady at 75%.
Founders’ Ask
50 lakhs for 2% equity at the valuation of Rs. 25 crores.
Offers
Vineeta’s offer: 25 lakhs for 2% equity at the valuation of Rs. 12.5 crores and 25 lakhs debt at 12% interest for 3 years.
Ritesh and Vineeta’s offer: 50 lakhs for 4% equity at the valuation of Rs. 12.5 crores.
Final Deal
Ritesh and Vineeta: 50 lakhs for 4% equity at the valuation of Rs. 12.5 crores.