Premium Neon Lights
Customisable
Season 3 Episode 50
| Brand | NeonAttack |
| Company Name | Salasar Trading company |
| Founders | Hardik Kedia, Kartik Kedia |
| Original Ask | 75 lakhs for 3% equity at the valuation of Rs. 25 crores |
| Deal | 50 lakhs for 2% equity at the valuation of Rs. 25 crores and 25 lakhs debt at 2% royalty until Rs 50 lakhs is recouped |
About the Product
NeonAttack offers premium-quality neon signs crafted with the finest materials, ensuring durability and visual appeal. Their world-class craftsmanship is evident in each handmade sign, created by highly trained artisans with meticulous attention to detail. These signs boast power-efficient LED technology, consuming 80% less power than traditional glass neon signs. Customers can enjoy easy customizations through efficient live preview technology, allowing them to personalize their neon signs to suit their preferences seamlessly.
With NeonAttack, installation is a breeze, taking under two minutes to set up stunning LED neon signs. Their diverse range of neon lights includes options for bedrooms, businesses, or personal spaces, such as neon light wings, neon bike lights, and neon lights for good vibes. Each sign is meticulously crafted with acrylic backing and LED neon tubing, ensuring both durability and aesthetic appeal. NeonAttack also offers a unique collection of neon signs by FloRo, featuring 200+ flow modes and endless colour-changing options. Customers can choose from a variety of designs and sizes without the hassle of selecting specific colours, making it easy to find the perfect fit for any space. Renowned as the No. 1 neon sign provider in India, NeonAttack sets itself apart with its innovative designs, superior product quality, and prompt delivery services, making them a preferred choice among customers nationwide.
Founders & their story
- Hardik Kedia
- Kartik Kedia
Neon Attack specializes in manufacturing premium quality LED Neon signs designed for homes, offices, and events. Their website offers customized neon sign options, catering to diverse customer preferences. These neon signs consume 80% less power compared to traditional neon gas signs and come with a warranty period of 2 years. With a customer base of over 12,000 and an impressive following of 1.5 lakhs on Instagram, Neon Attack serves various customer segments including home décor enthusiasts, businesses, and event organizers. Their website accounts for 70% of sales, while the remaining 30% are generated through WhatsApp inquiries.
Customized orders contribute significantly to their sales, making up 60% of their total revenue. The average order value stands at 9500, reflecting the popularity and value of their products in the market. Neon Attack continually innovates its product offerings, introducing features such as smartphone-controlled colour-changing technology in the “Floro” series, IP67 rated waterproofing, and breakproof signs that remain intact even when bent. These innovations enhance the functionality and durability of their neon signs, setting them apart in the industry.
About the company
NeonAttack, born in the midst of the upheaval of 2020, reflects a story of adaptation and innovation. Witnessing the surge in online shopping and home decor trends during the pandemic, the founders recognized an opportunity to introduce the captivating allure of neon signs to a broader audience. Motivated by their passion for illuminating spaces with personalized charm, the brothers behind Neon Attack embarked on a journey to offer individuals the means to infuse their surroundings with vibrant and distinctive character. Through their venture, they seek to not only provide products but also inspire creativity and individuality in how people express themselves within their spaces.
Revenue
In August 2023, Neon Attack recorded gross sales of 63 lakhs, reflecting a strong performance in the market. With a promising outlook, they project sales to reach 10 crores for the fiscal year 2023-24, indicating robust growth and expansion. In the previous fiscal year 2022-23, Neon Attack achieved gross sales of 4.75 crores, with a net margin of 15%. This indicates a healthy profitability and efficient management of resources, contributing to the company’s financial stability and success.
Founders’ Ask
75 lakhs for 3% equity at the valuation of Rs. 25 crores.
Offers
Namita’s offer: 25 lakhs for 1% equity at the valuation of Rs. 25 crores and 50 lakhs debt at 5% royalty until Rs 1.5 crores is recouped.
Aman’s offer: 75 lakhs for 6% equity at the valuation of Rs. 12.5 crores.
Aman and Namita’s offer: 25 lakhs for 2% equity at the valuation of Rs. 12.5 crores and 50 lakhs debt at 5% royalty until Rs 1.5 crores is recouped.
Founders’ Counteroffer
Offer 1: 50 lakhs for 2% equity at the valuation of Rs. 25 crores and 25 lakhs debt at 2% royalty until Rs 50 lakhs is recouped.
Final Deal
Aman and Namita: 50 lakhs for 2% equity at the valuation of Rs. 25 crores and 25 lakhs debt at 2% royalty until Rs 50 lakhs is recouped.