Brass, Copper and Kansa Utensils
Handcrafted by Thatheras
Season 3 Episode 50
| Brand | P Tal |
| Company Name | Karshini Artysun Private Limited |
| Founders | Kirti Goel, Aditya Agrawal, Gaurav Garg |
| Original Ask | 50 lakhs for 1% equity at the valuation of Rs. 50 crores |
| Deal | 1 crore for 3.2% equity at the valuation of Rs. 31.25 crores |
About the Product
P Tal offers a range of utensils designed for specific purposes: brass for cooking, copper for drinking, and kansa for eating. These options are not only sustainable but also contribute to conscious living. With their durable nature and efficient heat conduction properties, these utensils are built to last a lifetime, are recyclable, and help conserve energy. Their products are deeply rooted in Ayurvedic principles, as traditional metals like Brass, Copper, and Kansa are known to be non-toxic and offer various health benefits. They boost immunity, aid digestion, slow down aging, and contribute to overall well-being. P Tal ensures authenticity by crafting all their products from 100% pure metal sheets, adhering to ISO 9001:2005 certification standards. This commitment to quality and purity ensures that customers receive products that align with their values and health goals.
Founders & their story
- Aditya Agrawal
- Kirti Goel
- Gaurav Garg
Founded in 2019 as a college project, P-TAL specializes in crafting authentic kitchenware, cookware, dinnerware, and drinkware utensils made from brass, copper, and bronze. Their products are renowned for retaining 93% of the nutrients in cooked food, a significant improvement compared to 13% retention in other utensils. P-TAL has significantly improved the monthly income of 65 artisan families, elevating their earnings from Rs 2000 to over Rs 25,000. Recently, P-TAL successfully closed their first investment round, led by Titan Capital. Among their flagship products is the water dispenser, available in various sizes ranging from 3 litres priced at Rs 6360, 5 litres at Rs 7430, to 10 litres at Rs 9500. Notably, P-TAL’s utensils are naturally non-stick, devoid of any Teflon coating, ensuring health-conscious customers receive additional benefits.
Customers are drawn to P-TAL’s products for their health benefits, enhanced taste of cooked food, and the aesthetic design of the utensils. P-TAL’s offerings cater to a market with substantial potential, with the Indian kitchenware and cookware segment valued at an estimated 30000 to 35000 crores. The average order value within India is Rs 4500, while outside India, it stands at Rs 21000. Furthermore, P-TAL’s products are also available at a retail outlet in Delhi, expanding their reach to offline customers in addition to their online presence.
About the company
P Tal believes in making choices that align with what is right, even if they are challenging. Their mission is to revive age-old traditions in a contemporary manner and encourage people to make thoughtful decisions rather than opting for the easy ones. P Tal’s journey began as a college project under SRCC, aiming to revive India’s unique craft form of Thatheras from Amritsar, Punjab, recognized by UNESCO. They aspire to establish themselves as the leading household brand for brass, copper, and kansa products, specializing in kitchenware, cookware, and home decor items. Operating on three core principles, P Tal focuses on developing an organized market to promote traditional craftsmanship, designing products for urban consumers, and employing modern marketing strategies to showcase traditional art.
They cater to diverse consumer needs, crafting items such as wine glasses, vases, and tissue paper boxes from metals and alloys. Additionally, P Tal is committed to building a dedicated team passionate about boosting India’s artisan economy while educating people about the health benefits of using brass and copper vessels, which have been a part of Indian culture for generations. In modern times, these vessels have become less popular due to their expense and maintenance requirements. P Tal aims to reintroduce them to the masses and change perceptions about their usability and value.
Revenue
In the fiscal year 22-23, P-TAL recorded annual sales of Rs 3.98 crores, marking a significant increase from Rs 2.76 crores in FY 21-22 and Rs 85 lakhs in FY 20-21. By October of FY 23-24, their sales reached Rs 3.9 crores, with a projected total sales estimate of 9 crores for the full fiscal year. Additionally, the monthly sales from their offline store amounted to Rs 7.5 lakhs. The company’s EBITDA stands at 6%, reflecting their profitability amidst sales growth. Notably, in September 2023 alone, P-TAL achieved net sales of 72 lakhs, indicating robust performance and consistent revenue generation.
Founders’ Ask
50 lakhs for 1% equity at the valuation of Rs. 50 crores.
Offers
Anupam’s offer: 50 lakhs for 1.67% equity at the valuation of Rs. 30 crores.
Aman’s offer: 50 lakhs for 1.5% equity at the valuation of Rs. 33.33 crores.
Anupam’s revised offer: 50 lakhs for 1.5% equity at the valuation of Rs. 33.33 crores.
Namita’s offer: 50 lakhs for 1.5% equity at the valuation of Rs. 33.33 crores.
Amit’s offer: 50 lakhs for 1.5% equity at the valuation of Rs. 33.33 crores.
Vineeta’s offer: 50 lakhs for 1.4% equity at the valuation of Rs. 35.71 crores.
Aman, Amit, Anupam, Namita and Vineeta’s offer: 1 crore for 3.2% equity at the valuation of Rs. 31.25 crores.
Final Deal
Aman, Amit, Anupam, Namita and Vineeta: 1 crore for 3.2% equity at the valuation of Rs. 31.25 crores.
