| Brand | Rubans Accessories |
| Company Name | Fonte Fashions India Private Limited |
| Founders | Amit Kala, Chinu Kala |
| Original Ask | Rs. 1.5 crores for 0.5% equity at a valuation of Rs. 300 crores. |
| Deal | Rs. 1 crore for 1% equity at a valuation of Rs. 100 crores & Rs. 50 lakhs in debt @12% interest rate. |
About the Product
Rubans Accessories is a high-quality fashion jewellery brand based in India. They offer high-quality, unique, affordable jewellery pieces that cater to every woman’s accessory needs. The brand has gained a reputation for its trend-setting and unique designs that cater to a diverse range of tastes and preferences.
The brand’s online portal provides a seamless shopping experience for customers worldwide, offering a wide range of jewellery products, including rings, earrings, necklaces, bracelets, bangles, anklets, nose pins, hairbands, Maang tikka, and other accessories.
They take pride in selecting every piece of jewellery based on season, style, trend, quality, and affordability. The brand’s in-house creative team churns out unique designs every month, with multiple collections in a year to cater to every woman’s accessory needs.
The brand’s jewellery collection includes both ethnic and western styles, providing a blend of traditional and modern designs. The brand’s products have a touch of class and trendiness that make them stand out in the fashion industry.
Rubans Accessories’ focus is to establish a strong global presence and become the most loved fashion brand in the world. The brand’s team goes through a rigorous process of handpicking and quality-checking every piece to ensure that customers receive only the best quality products.
Their products are available on their website & other marketplaces like Myntra.
Founders & their story
Amit Kala
Chinu Kala
Chinu Kala’s life journey has been filled with struggles and challenges that would make most people give up. At just 15 years old, her father asked her to leave home, and she spent her first night at Mumbai central railway station. From there, she found a job as a door-to-door salesperson, earning a meagre ₹20 daily, which only allowed her to afford one meal a day.
After two years of struggling, Chinu found a job as a salesgirl in an apparel store in Ghatkopar in 2000. She also worked as a waitress in a local restaurant in the evenings to make ends meet. Her big break came when she enrolled in a makeup artist course at Bharat & Dorris, Mumbai, in 2006. She learned about the Glad rags Mrs. India beauty pageant and decided to give it a shot in 2007. She was among the top five finalists, which gave her modelling opportunities.
Despite starting a corporate merchandising firm in Bengaluru in 2008, Chinu still felt like she hadn’t found the perfect venture that would give her complete satisfaction. She finally decided on jewellery and invested Rs 3 lakh to start Rubans Accessories in 2014 from a tiny 36 sq. ft store at Phoenix Mall, Bengaluru. The business was an instant success; she made around Rs 1 lakh in daily sales.
Chinu didn’t stop there. She reinvented her business model during the Covid lockdown and began selling her products online through her website and e-commerce platforms like Flipkart and Myntra. Sales skyrocketed, and her business took off.
Chinu’s journey from a homeless teenager to a successful entrepreneur is a true inspiration. Her dedication, hard work, and never-give-up attitude are traits that everyone can learn from. She is a testament to the fact that with determination and perseverance, anything is possible.
About the company:
Rubans Accessories is a well-known and respected brand in the jewellery industry. Started in 2014, Rubans has served more than 25 lakhs customers. Chinu’s story is a testament to the power of perseverance and the ability to overcome obstacles in pursuit of one’s dreams.
Today, the company has expanded its reach to include four additional stores in Hyderabad and Cochin, solidifying its presence in the world of fashion accessories. In addition to its physical stores, Rubans Accessories has ventured into the world of online shopping, offering a wide range of imitation jewellery and accessories at an affordable price.
The company prides itself on being a one-stop shop for all your fashion accessory needs, with a focus on providing products of style, class, and tradition. The brand’s commitment to providing the best products and excellent customer service has made it a top choice for fashion-conscious women worldwide.
Revenue:
The repeat rate is 30%. 75% of the sales come from Myntra, with a Monthly order of 18,000 & 25% of sales come from their own website & other marketplaces.
Lifetime sales are Rs. 200 crores. In FY 20-21, the sales were Rs. 29.7 crores.
Sales in FY 21-22 were Rs. 51 crores & EBITDA was 8% & net sales were Rs. 36 crores.
Projected sales in FY 22-23 are Rs. 65 crores with net sales of Rs. 45 crores & EBITDA 15%.
Founders’ Ask
Rs. 1.5 crores for 0.5% equity at a valuation of Rs. 300 crores.
Offers:
Aman, Vineeta & Namita offered Rs. 1 crore for 1% equity at a valuation of Rs. 100 crores & Rs. 50 lakhs in debt @12% interest rate.
Anupam offered Rs. 1.5 crores for 1.5% equity at a valuation of Rs. 100 crores.
Final Deal
The deal was finalized with Aman, Vineeta & Namita for Rs. 1 crore for 1% equity at a valuation of Rs. 100 crores & Rs. 50 lakhs in debt @12% interest rate.
