Beachwear
Innerwear
Season 3 Episode 34
| Brand | Erotissch |
| Company Name | Aakar Intimates Private Limited |
| Founders | Anushka Agarwal, Aayuushi Agarwal |
| Original Ask | 75 lakhs for 3% equity at the valuation of Rs. 25 crores |
| Deal | No Deal |
About the Product
Erotissch, a beacon of responsible production, proudly champions the “Made in India” ethos, with every piece meticulously crafted by skilled artisans. Their diverse range encompasses beachwear, lingerie, and swimwear, offering both solid colours and captivating prints to suit every taste and preference. Their offerings exude a sense of effortless style, seamlessly blending comfort with fashion-forward designs. From chic beachwear to intimate lingerie and sleek swimwear, each garment is imbued with a touch of sophistication, ensuring wearers feel confident and empowered. What sets Erotissch apart is their unwavering commitment to affordability without compromising on quality or aesthetics. By prioritizing accessibility, they ensure that luxury and style are within reach for all, making them a beloved choice for fashion-conscious consumers worldwide.
Founders & their story
- Anushka Agarwal
- Aayuushi Agarwal
The founders of Erotissch hail from Agra. They specialize in designing swimwear ranges tailored specifically for Indian women, featuring categories such as nightwear for lingerie and beachwear for swimwear. Their customer base consists of approximately 1 lakh women. They initially launched their products in 2019 through AJIO and later introduced them on Myntra in December 2019. Seed funding for the business was provided by the founders’ father. They offer plus sizes in both swimwear and beachwear, with solids comprising 60% of their offerings and prints making up the remaining 40%. The tropical slice monokini is priced at Rs 4699. No discounts are offered on a new collection during its first month. The average selling price on Myntra is 35% – 40% lower than on their own website. The founders have secured an investment of 60 lakhs from friends and family on a convertible note, with their own investment totalling Rs 40 lakh. The company operates under the name Erotissch.
About the company
Winning the prestigious best project award, Aayushi Agarwal and Anushka Agarwal, alumni of NIFT and Pearl Academy respectively, embarked on a shared journey in 2019 to manifest their entrepreneurial dream under the distinguished label Erotissch. Their overarching mission has been to champion the empowerment of women, aiming to provide them with the quintessential embodiment of femininity, confidence, and comfort. This vision found its expression in an innovative manner, encapsulated within the realm of high-quality lingerie. Recognizing lingerie as an intimate confidante that mirrors a woman’s myriad facets, they endeavoured to craft a range that transcends conventional boundaries, extending seamlessly from bedroom intimates to luxurious loungewear.
Their commitment to sustainability is evident in the meticulous selection of materials: scarlet silks, intricate laces sourced from Thailand, and responsibly cultivated cotton from both India and Europe. Each fabric is meticulously curated by experts, with every hue and texture imbued with significance, catering to a spectrum of moods and occasions – be it elegance, charm, playfulness, or introspection. The design ethos behind each garment reflects a sincere desire to evoke a daily sense of joy and contentment. Rooted in their shared values and aspirations, Erotissch emerged as a testament to their dedication as a homegrown brand. Nestled amidst verdant surroundings, the factory exudes a nurturing ambiance, where not only the flourishing plants but also the employees are tended to with care and consideration, ensuring smiles abound in every corner.
Revenue
Projected sales for FY 23-24 are estimated at Rs 4.6 crores. Till November of FY 23-24, sales have reached Rs 2.8 crores. Sales for FY 22-23 amounted to Rs 3.8 crores, and for FY 21-22, they were Rs 2.5 crores. The average sales growth rate over this period is 54.2%. Over the last three months, both CM1 and CM2 have remained positive.
Founders’ Ask
75 lakhs for 3% equity at the valuation of Rs. 25 crores.
No Deal
Reasons for no deal
Peyush: They need to work more on their numbers.
Anupam: The positioning and strategy are not clear.
Azhar: The business cannot grow significantly.
Vineeta: The pricing is not sustainable.
Aman: The business model is not clear.