Cleaning Products
Coconut Based
Season 3 Episode 12
| Brand | Koparo Clean |
| Company Name | SIMK LABELS PRIVATE LIMITED |
| Founders | Simran Khara |
| Original Ask | 70 lakhs for 1% equity at the valuation of Rs. 70 crores |
| Deal | 70 lakhs for 1% equity at the valuation of Rs. 70 crores |
About the Product
Their diverse product range encompasses dish washing liquid, laundry care, home and surface cleaners, handwashes, specialty cleaners, and cleaning accessories. Among their offerings, the hero product stands tall – their dish washing liquid, formulated without added ammonia, chlorine, phosphates, EDTA, bleach, triclosan, or artificial colors.
Pioneering a commitment to purity, they ensure their products are free from artificial colors, opting instead for safe fragrances and a vegan formulation. Notable bestsellers include the Natural Laundry Liquid in Lavender, the Floor Disinfectant in Jasmine, the Natural Dishwashing Liquid, and the Natural Hand Wash infused with Green Tea Aloe. Their dedication to quality extends beyond efficacy, fostering a cleaner, healthier home environment without compromising on ethics or effectiveness.
Founders & their story
- Simran Khara
Simran, an MBA graduate from ISB Hyderabad, boasts over 15 years of corporate experience, predominantly in the sales domain. She recently joined Koparo, India’s pioneering coconut-based cleaning brand. Koparo distinguishes itself by offering cleaning products free from harmful chemicals, ensuring they are eco-friendly, pet-safe, and child-safe. With a commendable track record, Koparo has sold over 3 lakh units across India through various channels including e-commerce platforms, the Koparo app, its own website, and offline stores. This achievement is particularly significant given the prevalent use of cleaning products laden with harmful chemicals in the market. The Indian cleaning products market is estimated to be worth 55,000 crores. Koparo’s commitment to sustainability is evident in its use of coconut-based surfactants. To further its mission, Koparo successfully secured a total funding of 17.6 crores. Notably, the company has recently secured a national deal with Reliance stores, marking a significant milestone in its journey to expand its market presence and promote healthier alternatives in the cleaning industry.
About the company
In the wake of the COVID-19 pandemic, many of us found solace in the sanctuary of our homes, cherishing precious moments with loved ones. Amidst the routines of everyday life, one aspect became glaringly apparent – the importance of cleanliness. However, in our fervent pursuit of hygiene, a startling revelation emerged: the household cleaners we trusted were laden with harmful chemicals, posing risks to our health and the environment. Research has underscored the grave consequences of conventional cleaners, from immediate hazards like skin irritations to chronic ailments such as cancer and hormonal disruptions. This realization spurred the inception of Koparo, a venture dedicated to revolutionizing the cleaning industry with safe, sustainable alternatives.
In collaboration with Mira Kapoor, Koparo endeavors to champion non-toxic cleaning solutions that prioritize the well-being of families and the planet. Their ethos revolves around a steadfast commitment to crafting products that marry efficacy with safety, harnessing the power of plant-based ingredients to combat dirt and germs without compromise. Koparo’s formulations eschew harmful additives like ammonia, chlorine, and bleach, opting instead for biodegradable, eco-friendly components. Certified by PETA as 100% vegan and cruelty-free, their products stand as a testament to their unwavering dedication to transparency and integrity.
Manufactured in adherence to WHO-approved Good Manufacturing Practices, Koparo ensures consistent quality across its range. By offering full disclosure of ingredients and their sources, they empower consumers to make informed choices for a cleaner, healthier home environment. In essence, Koparo epitomizes a paradigm shift in cleaning habits – a testament to the belief that purity need not come at the cost of efficacy. Join them in their mission to redefine clean and foster habits that nourish both home and planet alike.
Revenue
Simran, a seasoned professional with an MBA from ISB Hyderabad, leads the sales division at Koparo, India’s premier coconut-based cleaning brand. With over 15 years of corporate experience, she is instrumental in driving the company’s growth trajectory. Koparo’s commitment to sustainability sets it apart in the market. Their range of cleaning products, including the dishwashing liquid priced at Rs 159 for 500 ml, and laundry liquid priced at Rs 11.7 per dose, prioritizes eco-friendliness and safety, unlike other brands that may offer cheaper alternatives but contain harmful chemicals. Despite the higher price point, Koparo’s sales figures for August 23 reached an impressive 80 lakhs.
In fiscal year 2022-23, Koparo achieved sales of 4.5 crores, and the projected sales for fiscal year 2023-24 are expected to soar to 12 crores. The company maintains a healthy gross margin of 66%. However, it’s important to address the loss incurred in August 2023, amounting to 21 lakhs. With 10 crores in the bank, Koparo has the financial resilience to weather such setbacks and continue its growth trajectory. Under Simran’s leadership, Koparo is poised for further success, leveraging its unique selling proposition, strategic pricing, and commitment to quality to capture a larger share of the market while staying true to its values of sustainability and safety.
Founders’ Ask
70 lakhs for 1% equity at the valuation of Rs. 70 crores.
Offers:
Vineeta’s offer: 70 lakhs for 2% equity at the valuation of Rs. 35 crores.
Anupam’s offer: 70 lakhs for 1.23% equity at the valuation of Rs. 57 crores.
Anupam’s revised offer: 70 lakhs for 1.16% equity at the valuation of Rs. 60 crores.
Aman and Vineeta’s offer: 70 lakhs for 1% equity at the valuation of Rs. 70 crores.
Final Deal
Aman and Vineeta: 70 lakhs for 1% equity at the valuation of Rs. 70 crores.