Coaching
Tailoring
Season 3 Episode 14
| Brand | Raja Rani Coaching |
| Company Name | Raja Rani Coaching |
| Founders | Mohit Kalubhai Gadhiya, Priya Mohit Gadhiya |
| Original Ask | 1.3 crores for 5% equity at the valuation of Rs. 26 crores |
| Deal | No Deal |
About the Product
Raja Rani Coaching offers comprehensive coaching in Sewing, Embroidery, Fashion Design, and Fashion. They provide a range of online courses and operate as an Online Stitching Institute, offering a diverse curriculum to suit various skill levels. Under the motto “Advancing Your Sewing Skills with Purpose,” they emphasize the importance of mastering the basics to build a strong foundation. Their courses cover essential sewing techniques, from threading needles to basic stitches, ensuring students advance confidently.
Students are encouraged to explore advanced techniques, delving into intricate stitches, pattern making, and garment construction to elevate their sewing abilities to a professional level. The curriculum also focuses on fostering creativity and innovation in design, encouraging students to blend traditional sewing skills with contemporary designs to create unique and fashionable pieces. Raja Rani Coaching also emphasizes sustainability in sewing practices, teaching students about eco-friendly materials and methods to reduce environmental impact and align their passion for sewing with sustainable principles.
Their classes, available both offline in Surat and online, include live sessions and pre-recorded classes. With a focus on precision techniques, time-saving tricks, fabric mastery, and trend adaptation, Raja Rani Coaching equips students with the skills and knowledge needed to succeed in the world of sewing and fashion design.
Founders & their story
- Mohit Kalubhai Gadhiya
- Priya Mohit Gadhiya
The tailoring market in India is estimated to be worth around 27,000 crores, but it remains largely unorganized. Despite the presence of several prominent fashion design institutes, there is a significant gap in teaching practical tailoring skills and finishing techniques. This often leads to a lack of proper fitting from tailors, causing frustration among customers.
Addressing this gap, Raja Rani Coaching has emerged as India’s fastest-growing tailoring academy, having successfully trained over 70,000 students in both tailoring and design. Their comprehensive four-month course, priced at 37,500 rupees, provides students with extensive training in various aspects of tailoring and finishing. With a substantial online presence, Raja Rani Coaching boasts a significant following on Instagram, with 700,000 followers, and 150,000 subscribers on YouTube. Their target audience includes boutique owners, tailors, graduates, and fashion design graduates.
To attract potential students, Raja Rani Coaching offers workshops priced at 99 rupees, with their best-selling class being the blouse masterclass, priced at 4,400 rupees. Additionally, they are set to launch a full boutique management course to cater to the growing demand in the industry. As of August 2023, the academy had enrolled 20,000 students, showcasing its popularity and credibility in the market. Furthermore, their mobile app sees monthly downloads of 10,000, with an impressive conversion rate of 30%.
In addition to their educational offerings, Raja Rani Coaching also sells Farmas, covering a size range of 28-44, priced at 2,000 rupees each, providing further support to budding tailors and boutique owners in sourcing quality materials.
About the company
Raja-Rani Coaching stands as a distinguished establishment in the realm of sewing and fashion design education, seamlessly amalgamating online and in-person instruction. Under the guidance of the forward-thinking duo, Mr. Mohit and Mrs. Priya, the institution has witnessed remarkable expansion, catering to a vast community exceeding 2 million members. Their growth is underpinned by a strategic approach that harmonizes digital interaction with hands-on workshops. They provide comprehensive courses, accompanied by practical kits, empowering their students with essential skills and profound insights crucial for navigating the dynamic fashion landscape. Their commitment to infusing technology into the educational sphere positions Raja-Rani Coaching as an industry trailblazer, nurturing a fresh cohort of designers and sewing enthusiasts poised for global recognition and success.
Revenue
In the fiscal year 2022-2023, Raja Rani Coaching recorded sales of 78 lakhs, indicating steady growth in their business. By the end of September 2023, sales had already reached 2 crores for the fiscal year 2023-2024, demonstrating a significant increase in revenue. With this momentum, the projected sales for the full fiscal year 2023-2024 are estimated to reach 6 crores, showcasing the rapid expansion and increasing demand for their services. Furthermore, the projected profit margin for the fiscal year 2023-2024 stands at an impressive 44%, indicating a healthy financial performance.
Delving into unit economics, the profit before tax for each unit sold amounts to 66 rupees, underscoring the profitability and efficiency of their operations. This robust financial outlook reflects the effectiveness of Raja Rani Coaching’s business model and its ability to capitalize on the growing market demand for tailoring education and services.
Founders’ Ask
1.3 crores for 5% equity at the valuation of Rs. 26 crores.
Offers:
Anupam’s offer: 50 lakhs for 10% equity at the valuation of Rs. 5 croresand 80 lakhs debt at 15% interest.
Amit’s offer 1: 1.3 crores debt and 10% royalty until 2.6 crores is recouped.
Amit’s offer 2: 50 lakhs for 10% equity at the valuation of Rs. 5 croresand 80 lakhs debt at 15% interest.
Anupam’s revised offer 1: 1.3 crores debt and 10% royalty until 2.6 crores is recouped.
Anupam’s revised offer: 50 lakhs for 9% equity at the valuation of Rs. 5.56 croresand 80 lakhs debt at 15% interest.
Founder’s Counteroffer:
50 lakhs for 6% equity at the valuation of Rs. 8.33 croresand 80 lakhs debt at 15% interest.
No Deal
Reasons for no deal
The expectations of the sharks and the founders did not match valuation wise.