Indian Liquor
Flavoured Rum
Season 3 Episode 39
| Brand | Rock Paper Rum |
| Company Name | GOOD BARREL DISTILLERY PRIVATE LIMITED |
| Founders | Lalit Kalani |
| Original Ask | 50 lakhs for 2% equity at the valuation of Rs. 25 crores |
| Deal | 20 lakhs for 1% equity at the valuation of Rs. 20 crores and 30 lakhs debt at 10% interest for 2 years |
About the Product
Rock Paper Rum offers a diverse range of spiced products, each crafted with precision and care in small batches. Their Indian Spiced rum features an original recipe, boasting elegantly spiced nuances that tantalize the palate. Beneath its handcrafted beauty lies a rare blend of botanicals, creating a harmonious and flavorful experience.
For those seeking a unique taste sensation, Rock Paper Rum presents their Coastal White rum. This vibrant creation is refreshingly woody and sweet, with subtle hints of vanilla. Artfully blended and made in small batches, it promises to transport drinkers to a world of distinct and delightful flavors. Indulge in the invigorating zest of Rock Paper Rum’s Zesty Lemon offering. Blended in small batches to capture the essence of fresh citrus, this rum delivers a burst of tangy flavors that awaken the senses and leave a lasting impression.
Transport yourself to sun-kissed beaches and tropical paradises with Rock Paper Rum’s Tropical Coconut rum. Infused with the flavors of coconut, this small batch creation combines sweetness with lively notes, offering a leisurely and exotic drinking experience. For aficionados of rich and robust flavors, Rock Paper Rum presents their Roast Coffee rum. Delight in the deep and elegant notes of espresso, complemented by hints of vanilla and secret spices. This nuanced palate promises an astounding drinking experience that will leave coffee lovers craving more.
Founders & their story
- Lalit Kalani
Rock Paper Rum, an innovative Indian Rum brand, entered the market in October 2022. With a variety of rum offerings including Indian Spiced, Coastal White, Tropical Coconut, Zesty Lemon, and Roast Coffee, they have quickly expanded their presence across Mumbai and Pune, being available in over 1000 liquor stores, restaurants, and bars.
The Indian Rum market, valued at 15000 crores, demonstrates a robust annual growth rate of 17%. Rock Paper Rum’s flagship product, the Indian Spiced Rum, has garnered significant attention since its launch. The company was incorporated in 2021 and has successfully raised an initial investment of 2.5 crores. Now, the founder of Rock Paper Rum, Lalit Kalani, is seeking to raise an additional round of investment, aiming for 3-4.5 crores, at a valuation of 20 crores. This capital infusion will fuel their expansion plans and solidify their position in the burgeoning Indian rum market.
About the company
Rock Paper Rum is a tale inspired by the classic game of chance, depicting the journey of a family who passionately advocated for a cause they believed in, demonstrating to the world the essence of taking risks. Their bold liquid courage once fuelled the highest-selling product in the defence market. As that venture came to a close, Lalit Kalani, the third-generation founder, took on the responsibility of revitalizing his family’s heritage, leading to the inception of Rock Paper Rum. This triple-distilled rum embodies intricately spiced notes, meticulously crafted in small batches, with an unwavering commitment to excellence. It exudes a disruptive spirit, characterized by a bold, playful, and dynamic demeanour, much like the sugarcane from which it derives – a quintessentially Indian ingredient, with the nation ranking as its second-largest producer.
Revenue
Rock Paper Rum has achieved lifetime retail sales of 4 crores, with net sales reaching 1 crore. Their operational expenses from September 2022 to September 2023 amounted to a burn rate of 1.5 crores. They maintain a monthly marketing spend ranging between 4-5 lakhs, alongside an expenditure of 6 lakhs on salaries. Consequently, their monthly burn rate stands at 8 lakhs. This financial overview underscores their commitment to strategic marketing efforts while ensuring a sustainable growth trajectory.
Founders’ Ask
50 lakhs for 2% equity at the valuation of Rs. 25 crores.
Offers
Vineeta’s offer: 20 lakhs for 1% equity at the valuation of Rs. 20 crores and 30 lakhs debt at 10% interest for 2 years.
Final Deal
Vineeta: 20 lakhs for 1% equity at the valuation of Rs. 20 crores and 30 lakhs debt at 10% interest for 2 years.