Farm Protection Device
Deters Animals
Season 3 Episode 41
| Brand | Katidhan |
| Company Name | Katidhan |
| Founders | S.R. Ayan |
| Original Ask | 1.5 crores for 2.5% equity at the valuation of Rs. 60 crores |
| Deal | 75 lakhs for 5% equity at the valuation of Rs. 15 crores and 75 lakhs debt at 10% interest for 3 years |
About the Product
The challenge addressed by Parabraksh, a product by Katidhan, lies in animal attacks on various agricultural assets such as cattle stock, crops, vegetation, and agricultural land. These attacks lead to substantial economic losses in the agriculture sector and exacerbate conflicts between humans and animals. To mitigate this issue, Katidhan offers a solution in the form of a solar-powered Smart Animal Deterrent Light. This innovative device, entirely conceptualized, iterated, designed, and manufactured in India, serves as an effective deterrent against animals. By harnessing solar power, this product provides farmers with a sustainable and efficient tool to safeguard their agricultural resources.
Katidhan’s commitment to the “Make in India” initiative is evident through the development and production of Parabraksh. By manufacturing the Smart Animal Deterrent Light entirely within India, they contribute to the nation’s efforts to promote indigenous innovation and manufacturing capabilities. Parabraksh exemplifies Katidhan’s dedication to utilizing cutting-edge technology to address complex agricultural challenges. By incorporating advanced technological features into their products, they provide farmers with effective solutions that enhance agricultural productivity and sustainability.
Katidhan specializes in providing customized solutions tailored to the unique needs of Indian farmers. Through Parabraksh, they offer a personalized approach to mitigating economic losses and conflicts caused by animal attacks. By understanding the specific challenges faced by farmers, they design solutions that effectively address these issues and contribute to the overall improvement of agricultural practices.
Founders & their story
- S.R. Ayan
Katidhan presents innovative preventive measures aimed at protecting farms and agricultural lands from wildlife intrusion without causing harm to animals. Traditional methods such as electric fences, shock machines, guns, chemicals, and crude bombs often pose risks to both animals and humans. In response to this, Katidhan introduces Parabraksh Technology, a solar-powered autonomous light deterrence solution. Parabraksh automatically activates after sunset, emitting light in various patterns throughout the night to deter animals, deactivating after sunrise. This environmentally-friendly solution has been installed across 1300 farms and agricultural lands, offering an effective and humane alternative to conventional methods. In addition to Parabraksh, Katidhan is also developing a bioacoustics sound system to deter monkeys and an AI-powered early warning system. Launched in 2020 after extensive research and development since 2017, Katidhan’s product line includes two SKUs, with Parabraksh serving as the flagship product. Parabraksh is designed to deter a range of animals, including elephants, nilgais, lions, leopards, and wild boars, offering comprehensive protection for farmers’ crops and livelihoods.
Another product in Katidhan’s lineup is Kapikaat, a bioacoustics deterrent system specifically aimed at repelling monkeys and other wild animals. Priced at Rs 9500 for Parabraksh and Rs 5000 for Kapikaat, these solutions are accessible and affordable for farmers across various income levels. The implementation of Parabraksh has demonstrated significant economic benefits for farmers, with incomes increasing from Rs 60k-70k in a cropping season without Parabraksh to up to Rs 1.3 lakhs with its use. Targeting customers ranging from business to government and business to business, Katidhan has received grants totaling 18 lakhs to support its mission. The Indian farms protection market size is estimated at 1000 crores, while the global market size stands at 17000 crores. Katidhan plans to utilize funds primarily for working capital and team building initiatives, with a current team size of four dedicated individuals committed to driving positive change in agricultural practices and wildlife conservation efforts.
About the company
Katidhan is dedicated to tackling intricate challenges through ingeniously designed solutions. Their mission centres on crafting impactful innovations that have the potential to positively transform the world. Founded by a collective of engineers, designers, and foremost problem solvers, Katidhan endeavours to confront some of society’s most pressing issues through advanced technological methodologies. Their solutions are conceived to be comprehensive, ensuring longevity and effectiveness in addressing challenges.
The company specializes in navigating through a meticulous problem-solving process, encompassing Define, Research, Ideate, Prototype, Test, Build, Scale, and Redefine phases. They prioritize real-time problem resolution while considering future implications, often integrating hardware engineering with profound technological insights. Their current focus is on mitigating economic losses in agriculture resulting from wildlife attacks and minimizing potential human-wildlife conflicts. Katidhan is actively engaged in swiftly developing and co-creating impactful technological solutions aimed at addressing contemporary global challenges. Explore their robotic experiments, proofs of concept, and prototypes as they strive to pioneer the next generation of problem-solving solutions.
Revenue
In the fiscal year 2021-2022, Katidhan recorded annual sales of 18 lakhs. However, in the subsequent fiscal year 2022-2023, the company experienced a significant growth in sales, reaching Rs 60 lakhs. This growth trajectory is expected to continue, with projected sales for the fiscal year 2023-2024 estimated at 1.5 crores. As of November in the fiscal year 2023-2024, the company has already achieved sales of 18 lakhs.
Katidhan maintains a gross margin of 50% and a net margin of 30%. In the fiscal year 2022-2023, the company achieved a profit of 13 lakhs, reflecting its strong financial performance and profitability.
Founders’ Ask
1.5 crores for 2.5% equity at the valuation of Rs. 60 crores.
Offers
Ritesh’s offer: 75 lakhs for 5% equity at the valuation of Rs. 15 crores and 75 lakhs debt at 10% interest for 3 years.
Final Deal
Ritesh: 75 lakhs for 5% equity at the valuation of Rs. 15 crores and 75 lakhs debt at 10% interest for 3 years.