Journals
Other Stationery
Season 3 Episode 42
| Brand | Odd Giraffe |
| Company Name | ODD GIRAFFE LIFESTYLE PRIVATE LIMITED |
| Founders | Karan Joshi, Sanil Joshi |
| Original Ask | 75 lakhs for 7.5% equity at the valuation of Rs. 10 crores |
| Deal | 75 lakhs for 5% equity at the valuation of Rs. 15 crores and 75 lakhs debt at 10% interest for 3 years |
About the Product
Odd Giraffe offers a range of journals designed to enhance feelings and well-being, providing individuals with a platform to start each day afresh and incorporate mindfulness into their daily routines. Their guided journals are crafted to facilitate introspection and promote mental wellness, guiding users through structured exercises to cultivate a deeper sense of self-awareness and emotional balance.
For those seeking to take small steps towards achieving their big plans, they offer a selection of daily planners. These planners are designed to help individuals organize their tasks, set goals, and track progress, empowering them to make steady strides towards their aspirations with clarity and purpose. Their wellness journals feature pages dedicated to both feelings and goals, providing users with a holistic approach to self-care and personal development. By combining reflective prompts with space for goal-setting, these journals serve as invaluable tools for nurturing both emotional well-being and personal growth.
To brighten up workspaces and add a touch of joy to daily routines, they offer a variety of desk accessories. From vibrant pen holders to stylish desk organizers, these accessories not only enhance functionality but also infuse workspaces with personality and charm. For those who prefer to jot down their thoughts and ideas on paper, they offer a diverse range of notebooks. Each notebook is thoughtfully designed to inspire creativity and encourage self-expression, making every day a noteworthy occasion worth remembering. Whether used for journaling, sketching, or note-taking, their notebooks provide a canvas for individuals to capture their thoughts and experiences in style.
Founders & their story
- Karan Joshi
- Sanil Joshi
65% of people worldwide prefer writing over typing. Benefits of journaling are many. Odd Giraffe – An online wellness brand that provides easy to use mental health tools. Product range – Journals, Planners, Notebooks. All products are backed by research. 100+ designs available. Made to order. Customisable. Customers – 1 lakh+. Instagram followers – 84000. Available on – Own website. Team size = 2. Started in 2018. Price of notebooks starts from 899. Average order value = 1650 Rs. Hero product – planners.
About the company
Odd Giraffe has been dedicated to crafting stationery that ignites wonder and sparks imagination for the past four years. Each creation from Odd Giraffe serves as an open invitation to embark on a new journey, offering individuals the opportunity to explore the boundless potential of a blank page. Their collection boasts a diverse range of designs, each one exuding whimsy and charm, eagerly awaiting personal touches to make it truly one’s own. Through their personalization options, individuals have the freedom to infuse each piece with their unique magic, allowing their imagination to soar and crafting stationery that reflects their individuality.
In addition to their in-house collections, Odd Giraffe collaborates with a cadre of talented artists and brands, enriching their offerings with a variety of creative perspectives and styles. These artist friends, united by their passion for paper and creativity, lend their distinct flair to Odd Giraffe’s stationery, further enhancing its appeal. Odd Giraffe is committed to sustainability, striving to minimize their impact on the environment at every step. By adopting a made-to-order approach, they reduce waste and decrease carbon emissions associated with mass production. Moreover, they prioritize the use of sustainably sourced paper and recyclable packaging materials, aligning their practices with eco-conscious values. Continuously seeking new ways to improve and lessen their ecological footprint, Odd Giraffe remains dedicated to sustainable innovation in the stationery industry.
Revenue
FY 22-23 sales = 4.1 crores. FY 23-24 projected sales = 8-9 crores. Aug 2023 sales = 27.8 lakhs. FY 22-23 – breakeven, FY 23-24 – Profitable. Gross margin = 80%.
Founders’ Ask
75 lakhs for 7.5% equity at the valuation of Rs. 10 crores.
No Deal
Reasons for no deal
Namita: Barrier to entry is low.
Aman: He is not able to relate to the products.
Vineeta: The market is too niche.
Anupam: The business is not scalable.
Amit: The business is not investable.