Furniture
Season 2 Products
| Brand | Cellbell |
| Company Name | Demla Retail Pvt Ltd |
| Founders | Pawan Demla, Ishwardas Demla, Chirag Demla |
| Original Ask | Rs. 90 lakhs for 1.5% equity at valuation of Rs. 60 crores. |
| Deal | No deal made |
About the Product
Cellbell is an online brand that makes stylish, comfortable, & high-quality chairs. Their products are divided into three categories; Office chairs, Boss Chairs, & Gaming chairs. Along with the chairs, Cellbell also sells accessories like footrests and headrests that can make the chairs even more comfortable and supportive.
They also make customizable chairs for bulk orders.
The gaming chairs from Cellbell are made to improve the gaming experience. They have high-density foam padding, armrests that can be moved, and lumbar support, so gamers can play for hours without getting tired. The chairs also have a strong metal frame and base, which makes them stable and long-lasting.
Cellbell also sells a variety of office chairs that are good for your back. These chairs are made for people who spend a lot of time sitting in front of a computer and need comfort and support. They have backrests, armrests, and seat height that can be changed so that users can find the best position for them.
Cellbell sells from their own website & other marketplaces like Amazon, Flipkart, etc.
Founders & their story
Pawan Demla
Ishwardas Demla
Chirag Demla
Pawan has a background in software engineering and Chirag, in finance. Chirag started Cellbell in 2015 as an Instagram page where gamers and professionals could buy mobile accessories. Over time, the brand has grown and changed, and had a wide range of products for both office and gaming use.
Ishwardas Demla, father of Pawan Demla & Chirag Demla, was in transport business when he noticed that transportation of chairs is always on high demand. That’s when he thought to start a business of chairs through their Cellbell brand & joined his sons in the journey.
About the company:
The company was started in 2019 & is the most popular and trusted brand in India for the best office chairs and gaming chairs. Their ergonomic office chairs, office boss chairs, gaming and basic chairs are the best in their categories. They offer the most comfort and ease of use, so you can work for long hours without getting tired.
Cellbell’s products are made with high-quality materials and are tested for durability to make sure that customers get products that are made to last. All their products come with a one-year warranty and have great customer service. They have sold more than 1 lakh chairs already.
Revenue:
20% of the sales are from gaming chairs and 60% are from office chairs and rest 20% are from Boss chairs. Their average selling price is Rs. 5000.
Their life time sales are around Rs. 50 crores with net revenue of Rs. 38 crores.
The sales in FY 21-22 were Rs. 16 crores. The last month sales were Rs. 4 crores with net profit of Rs. 17-18 lakhs & gross margin of 52% with EBITDA of 7.8%
Founder’s Ask
Rs. 90 lakhs for 1.5% equity at valuation of Rs. 60 crores.
Offers:
No offers made
Final Deal
No deal made
You may like
Green Soul provides loved ergonomic chairs
