Flavoured Popcorn
Seasonings
Season 3 Episode 45
| Brand | Popcorn & Co. |
| Company Name | Krackle Foods Private Limited |
| Founders | Vikas Suri |
| Original Ask | 75 lakhs for 7.5% equity at the valuation of Rs. 10 crores |
| Deal | 75 lakhs for 15% equity at the valuation of Rs. 5 crores and 3% royalty until 75 lakhs is recouped |
About the Product
Introducing the ultimate movie night experience from Popcorn & Co.! Their DIY Popcorn Kit offers everything you need for an unforgettable cinema experience in the comfort of your home. Dive into a world of flavour with their Seasoning Variety Pack, featuring an assortment of delectable options to elevate your popcorn game. Get ready to tantalize your taste buds with their signature offerings. Indulge in the irresistible crunch of Caramel Krisp Popcorn, the perfect blend of sweetness and crunch. Craving something rich and indulgent? Look no further than their Choco Caramel Popcorn, a heavenly fusion of chocolate and caramel flavours.
For those seeking a savoury kick, the Soft Cheesy Sriracha popcorn delivers a mouthwatering combination of cheese and spice. Dive into decadence with the Double Choco Fudge, a chocolate lover’s dream come true. Experience the rich, nutty goodness of Hazelnut Popcorn or the refreshing crunch of Crunchy Lichi Popcorn. But the flavour adventure doesn’t stop there! With their range of seasonings, including Caramel Powder, Butter Salt Powder, Classic Butter Salted Popcorn Seasoning, and Peri Peri Popcorn Seasoning, you can customize your popcorn to suit your mood and cravings. Elevate your movie nights with Popcorn & Co.’s irresistible lineup of popcorn delights and seasonings, crafted to perfection for an unforgettable cinematic experience.
Founders & their story
- Vikas Suri
Popcorn & Co. has quickly made a mark in the snack industry since its inception in 2019, offering a diverse array of ready-to-eat and ready-to-cook popcorn varieties. Their products cater to different tastes and preferences, ensuring there’s something for everyone. Beyond traditional retail avenues, they have strategically expanded their reach through online marketplaces, their own dedicated website, and a network of QSR kiosks, totaling six in number. This multi-channel approach enables them to tap into various customer segments and maximize their market penetration.In addition to Popcorn & Co., the founder’s involvement in ‘Kitchenrama’ adds another dimension to their business portfolio. By importing and distributing essential supplies like machines, kernels, and spice mixes to other businesses, they play a crucial role in supporting the wider food industry ecosystem. With ‘Kitchenrama’ boasting impressive annual sales of 18 crores and a healthy profit margin of 15%, it underscores their expertise and success in this niche segment.
The company’s presence in the QSR space is notable, with a combination of company-owned kiosks and franchised outlets. These QSR kiosks serve as pivotal touchpoints for engaging directly with consumers, providing convenient access to their delectable popcorn offerings. The impressive sales per kiosk per day, ranging from 15000 to 35000, highlight the popularity and demand for their products among consumers. Furthermore, with a repeat rate of 40-50%, Popcorn & Co. demonstrates their ability to cultivate customer loyalty and drive recurring sales. This is a testament to the quality, taste, and overall satisfaction delivered by their popcorn products. Against the backdrop of the thriving Indian popcorn market, estimated at a substantial 800 crores, Popcorn & Co. is poised for continued growth and success in the years to come.
About the company
Founded with a clear mission to spread joy, Popcorn & Company, operated by Krackle Foods Private Limited, is renowned for their handcrafted popcorn made from the finest globally sourced ingredients. Boasting over 12 varieties of Butterfly and Mushroom popcorns, they present an extensive array of flavours, both international and Indian. Crafted with exclusive recipes, these popcorns are prepared freshly on-site, ensuring an experience of gourmet perfection. Their signature caramel popcorn caters to those with a sweet tooth, while the cheesy sriracha option tantalizes taste buds seeking a spicy, cheesy delight. For a fusion experience, indulge in the Chicago Mix, blending the richness of caramel with the zest of cheese. Popcorn & Company extends their expertise to events and gatherings, offering catering services that promise to captivate attendees with their distinctive offerings. For the next event, one simply needs to reach out to them and witness the magic unfold.
Revenue
In fiscal year 2019-2020, they recorded sales of 1.25 crores, followed by a decrease to 65 lakhs in the subsequent fiscal year 2020-2021. However, they rebounded strongly in fiscal year 2021-2022 with sales reaching 1.7 crores, and further increased to 1.8 crores in fiscal year 2022-2023. Projections for fiscal year 2023-2024 anticipate sales to reach 2 crores. Their gross margin consistently ranges between 65% to 70%, indicating healthy profitability. EBITDA stands at a commendable 10%, with marketing costs accounting for 10% of sales. This steady growth trajectory and solid financial performance underscore their resilience and strategic management in navigating market dynamics.
Founders’ Ask
75 lakhs for 7.5% equity at the valuation of Rs. 10 crores.
Offers
Namita’s conditional offer: 75 lakhs for 15% equity at the valuation of Rs. 5 crores and 3% royalty until 75 lakhs is recouped.
Final Deal
Namita: 75 lakhs for 15% equity at the valuation of Rs. 5 crores and 3% royalty until 75 lakhs is recouped.