Products from chicken waste
Reduces carbon footprint
Season 3 Episode 37
| Brand | Golden Feathers |
| Company Name | Golden Feathers |
| Founders | Radhesh Agrahari, Muskan Sainik, Abhishek Verma |
| Original Ask | 5 crores for 5% equity at the valuation of Rs. 100 crores |
| Deal | No Deal |
About the Product
Crafted by 200 hands, Golden Feathers boasts exclusive Patent and IP Protection for their innovative processing and production of Feather wool pulp and yarn. Seamlessly merging the ancient art of weaving, dating back 2500 years, with modern commitments to sustainability and design, they redefine traditional Indian craftsmanship for today’s world. In the 16th century, Indian craft traditions flourished, but with technological advancements, many practices faded into obscurity. Golden Feathers, however, has revitalized three traditional Indian crafts through their groundbreaking innovation in natural fibre, marking a significant milestone in the industry.
Their process begins with the collection of waste, where trained ragpickers gather chicken feathers from local butchers. Ensuring hygiene and quality, they employ 27 natural sanitization processes to purify the collected waste. Skilled Tribal Women Artisans then meticulously segregate and hand card the feathers, removing any impurities and stems to ensure only the finest material is utilized for their products. Next, utilizing centuries-old techniques, Tribal Women Artisans skilfully spin the feather wool into exquisite yarn using the charkha, a traditional spinning wheel. This wet hand spinning process, combined with cone binding, results in yarn of exceptional quality and texture.
The journey of craftsmanship continues as dedicated weavers take to the loom, devoting months to a year to meticulously hand-knot intricate patterns line by line. This painstaking process, underscored by an unwavering attention to detail, culminates in the creation of their signature products: shawls, scarves, mufflers, stoles – each a masterpiece of collective artistry, bearing the mark of tradition, sustainability, and exquisite design.
Founders & their story
- Radhesh Agrahari
- Muskan Sainik
- Abhishek Verma
Introducing Golden Feathers, the innovative company behind a groundbreaking natural fiber derived from upcycled chicken butchery waste (BCW). With an aim to address environmental concerns and promote sustainable practices, they have developed a novel solution that transforms BCW into a valuable resource.
For every 1 kg of chicken, approximately 350 grams of butchery chicken waste (BCW) is generated, which typically takes 60-70 years to biodegrade. In the Delhi-NCR and UP regions alone, an astounding 30 lakh metric tonnes of BCW is produced annually. Golden Feathers has taken proactive steps to address this issue by training ragpickers to collect the waste, which then undergoes a series of 27 natural sanitation processes and segregation. Their meticulous process ensures that 93% of the waste is converted into fertilizers, while the feathers are separated and categorized based on their potential applications—whether they can be woven, used as fillers, or in non-woven products. This innovative approach not only prevents BCW from ending up in landfills but also creates employment opportunities, with each tribal woman artisan receiving three days of work.
With a granted and published process patent, Golden Feathers has successfully prevented 1.9 lakh tonnes of chicken waste from polluting landfills. The resulting fiber, known as feather wool, boasts impressive properties such as water absorption and high insulation, making it ideal for a wide range of applications. Each 65-gram muffler crafted from feather wool reduces carbon footprints by 9 kg, demonstrating the significant environmental impact of their products. With a price range of Rs 1200-1800 per meter, Golden Feathers offers a diverse range of 386 products, each contributing to sustainability and responsible consumption.
About the company
Golden Feathers is a craft company committed to bridging the gap between style and sustainability. Their startup is dedicated to creating inclusive opportunities for individuals, particularly those historically marginalized, with a focus on empowering tribal women in underprivileged regions. By fostering sustainable development, they aim to enable transformative livelihoods and make a meaningful impact on society. Addressing a range of social and environmental challenges such as river water and land pollution, health hazards, food waste, and carbon footprint, they strive to promote a more equitable and sustainable future for all. Their ultimate vision is centered around empowering tribal women and enriching the environment, aiming for a future where every action contributes to a pollution-free environment and fosters community growth and prosperity.
Their mission is clear: to deliver the joy of sustainable living and embrace the principles of the circular economy while contributing to a pollution-free environment. By transforming up-cycled Butchery Chicken Waste into high-quality, eco-friendly textiles and paper, they are innovating for the betterment of the planet. In doing so, they empower communities and foster environmental stewardship, weaving a future where sustainability and prosperity coexist harmoniously. This innovative initiative aims to generate a profound Green Impact in the world. They are dedicated to providing individuals with the joy and satisfaction of leading sustainable lives while embracing the principles of a circular economy. Through their efforts, they seek to inspire others to join them on the journey towards a more sustainable and prosperous future.
Revenue
Between August 2023 and October 2023, their sales amounted to 94 lakhs. Their projected sales for the fiscal year 2023-2024 are estimated to reach 1.5 crores.
Founders’ Ask
5 crores for 5% equity at the valuation of Rs. 100 crores.
No Deal
Reasons for no deal
Amit: The business approach is not clear.
Namita: The founders lack realistic thinking.
Aman: He does not believe in the product.
Ritesh: Innovation is good but the founders lack business thinking.
Anupam: There is no product market fit.
