Candies
Sugar Free
Season 3 Episode 34
| Brand | Niblerzz |
| Company Name | Niblerzz Food & Confectionery Pvt Ltd |
| Founders | Aashnee Gajaria, Sandhya Seshadri |
| Original Ask | 50 lakhs for 3% equity at the valuation of Rs. 16.67 crores |
| Deal | 10 lakhs for 5% equity at the valuation of Rs. 2 crores and 40 lakhs debt at 10% interest for 2 years |
About the Product
Niblerzz presents their lip-smacking lollipops, inviting you to indulge without hesitation. Bid farewell to sugar and welcome guilt-free candy with Niblerzz. Their lollipops boast a 100% no added sugar, artificial flavour, colour preservative, and allergen-free formula.
Introducing their irresistible Chocolate Peanut Butter Cups, free from processed sugar and loaded with protein and fibre. This perfect snack comes in a 90g pack containing 6 PBCs, ensuring guilt-free nibbling. Niblerzz’s Real Fruit Gummies – Mixed Fruit Pack of 3 – offers a burst of super fruity flavours. Each gummy is as delicious and guilt-free as the next. Experience the delicious revolution with Niblerzz’s Real Fruit Gummies, featuring no added sugar, preservatives, artificial colors, or flavours. This vegan and plant-based treat come in a 30g pack with three enjoyable flavours: orange, mango, and blueberry.
Their products are vegetarian, vegan, and gelatine-free, made delicious with high-quality pectin found in citrus fruits and apples. With natural flavours and colors derived from fruits and plants like turmeric and carrot, Niblerzz ensures a delightful experience without artificial additives. Furthermore, their candies are gluten and GMO-free, eliminating potential risks for those with intolerances. Committed to crafting the most delicious, guilt-free treats, Niblerzz uses only natural citric acid found in fruits and plants, ensuring no preservatives compromise the quality of their products.
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Founders & their story
- Aashnee Gajaria
- Sandhya Seshadri
No artificial colours or flavours, no preservatives, no sugar – Niblerzz boasts a product range featuring real fruit gummies, chocolate peanut butter cups, and lollipops. Their offerings are readily available across their own website, various marketplaces, and offline retail outlets. The Indian Candies market, valued at Rs 20000 crores, serves as a lucrative landscape for their endeavours. Targeting the age group of 2-6 years, they have successfully established their best-selling product line with the launch of lollipops in August 2023, witnessing the sale of 5000 pouches within a mere 3 months. Priced competitively at Rs 15/unit for gummies and Rs 13/unit for lollipops, Niblerzz operates as a bootstrapped entity, dedicated to providing wholesome treats under their brand.
About the company
Candy isn’t merely a snack; it evokes emotions. The sugar-laden, rainbow-colored treats we all cherish from our childhoods are undeniably delightful. However, as adults, we become increasingly aware of the artificial additives they contain. While indulging in one or two may not induce much guilt, true candy enthusiasts will concur that it’s not the ideal way to savour these treats. Enter Aashnee. Although she initially aspired to join the FMCG industry, her career path led her into the realm of advertising. Along her professional journey, she crossed paths with Sandhya, now her co-founder, and had the privilege of collaborating with her on renowned FMCG brands like Lipton and Walls under Unilever’s umbrella. With over 13 years of advertising experience and a culinary background from Le Cordon Bleu Paris, Sandhya has lent her expertise to building brands such as L’Oreal, Garnier, and Marico, while successfully running a patisserie. Sharing a passion for all things sweet, they embarked on a mission to revolutionize the candy industry, ensuring everyone could relish guilt-free indulgence. Crafting a candy with real fruit, free from sugar, gluten, gelatine, and artificial additives, presented its challenges, but they embraced the journey wholeheartedly. Thus, Niblerzz was born—an indigenous, clean label candy, devoid of added sugars, preservatives, gelatine, and gluten, offering indulgence without jeopardizing one’s fitness regimen. After all, candy embodies an emotion, and Sandhya and Aashnee were determined to eradicate guilt from the equation.
Revenue
In the fiscal year 2022-2023, Niblerzz achieved gross sales of Rs 16 lakhs, marking a significant milestone since their inception in April 2022. Their sales trajectory continued to soar from March 2023 to October 2023, with revenues reaching Rs 18.8 lakhs during this period. However, there was a slight dip in October 2023, with sales totalling Rs 5.5 lakhs. Despite the fluctuations in sales, Niblerzz maintains a monthly burn rate of Rs 1 lakh. Their EBITDA stands at -20%, reflecting the company’s ongoing investment in growth and expansion.
Founders’ Ask
50 lakhs for 3% equity at the valuation of Rs. 16.67 crores.
Offers
Aman’s conditional offer: 10 lakhs for 5% equity at the valuation of Rs. 2 crores and 40 lakhs debt at 10% interest for 2 years.
Founders Counteroffer
25 lakhs for 5% equity at the valuation of Rs. 5 crores and 25 lakhs debt at 10% interest for 2 years.
Final Deal
Aman: 10 lakhs for 5% equity at the valuation of Rs. 2 crores and 40 lakhs debt at 10% interest for 2 years.
