Menstrual pain relief
Innovative
Season 3 Episode 24
| Brand | Matri |
| Company Name | Silifarm Technologies Pvt. Ltd. |
| Founders | Roni Mondal, Rohan Roy |
| Original Ask | 60 lakhs for 4% equity at the valuation of Rs. 15 crores |
| Deal | 60 lakhs for 4% equity at the valuation of Rs. 15 crores |
About the Product
Matri Menstrual Pain Relief Device stands as a groundbreaking solution to alleviate period pain, drawing inspiration from the nurturing essence of motherhood. Its innovative design and advanced technology aim to transcend mere physical comfort, seeking to empower women globally. More than just a product, Matri embodies a transformative force, reshaping the dialogue surrounding menstrual health and well-being.
Matri boasts several key features that cater to the diverse needs of its users. Its discreet and wearable design ensures both comfort and convenience, seamlessly integrating into the daily lives of women. Additionally, being rechargeable and portable, Matri adapts effortlessly to the busy lifestyles of its users, offering relief on the go without interruption. A standout feature of Matri is its drug-free approach to menstrual pain relief. By prioritizing safety and advocating for regular use, Matri provides a natural alternative to medications, mitigating the risks associated with pharmaceuticals. Furthermore, Matri’s design emphasizes simplicity and effectiveness, placing user comfort and well-being at the forefront of its functionality.
When it comes to product highlights, Matri offers a range of benefits tailored to meet the needs of its users. From its comfortable wearability, ensuring discreet relief, to its rechargeability, eliminating the hassle of frequent replacements, Matri is designed with user convenience in mind. Moreover, Matri’s non-invasive solution avoids the need for drugs or invasive procedures, providing relief without compromising on safety or comfort. With its long-lasting gel pads offering sustained relief and its emphasis on a drug-free approach, Matri prioritizes natural pain relief. Users retain full control over the intensity of relief, allowing for a personalized and comfortable experience tailored to individual needs. Ultimately, Matri seeks to redefine the conversation surrounding menstrual health and well-being, offering a transformative solution that empowers women to switch off the discomfort of period pain.
Founders & their story
- Roni Mondal
- Rohan Roy
Founders Roni and Rohan hail from Kolkata, where they pursued engineering studies. To raise funds for their business venture, they sold self-made LED lights while attending college. They recognized that women experience menstruation for an average of 30-40 years in their lifetime, with approximately 80% of them enduring menstrual pain. Traditional remedies such as hot water bags and painkillers were commonly used to alleviate discomfort.
Their innovation, Matri, is a portable, wearable, and rechargeable electronic device designed to provide relief from period pain within 10-15 minutes. The process of using Matri involves fixing two self-adhesive gel pads on the lower abdomen and activating the device for the specified duration. Tested on over 400 women, Matri garnered positive feedback, offering the flexibility of use anytime and anywhere. With an initial investment of Rs 60,000 and seed funding from IIT Patna amounting to Rs 10 lakhs, they were able to refine the product through 14 iterations, developing both wired and wireless versions. Operating based on the gate control theory, Matri’s unique selling points include a utility patent applied for the pulse pattern targeting menstrual pain and its miniaturized design. They obtained a test license from CDSCO and have applied for a manufacturing license. Efficacy testing in gyms and hospitals indicated that pain levels reduced significantly with Matri, from 9 without the device to 2/3 with its use.
Their go-to-market strategy involves selling through their own website and marketplaces, as well as partnering with gynaecologists and conducting awareness campaigns in schools and colleges, along with performance marketing initiatives. Their future plans include launching a product based on TENS Therapy to reduce labour pain and introducing Matri 2.0 within six months.
About the company
Experience a new realm of comfort during menstrual days with Matri, a wearable, non-invasive innovation brought forth by Silifarm Technologies Pvt. Ltd.— a Company established in 2020. Matri is meticulously fashioned for the contemporary woman, offering portability, recharge-ability, and drug-free relief from menstrual discomfort. Sleek and discreet, Matri seamlessly integrates into daily routines, whether at work, school/college, or on the move. Harnessing advanced TENS technology, it targets pain sources directly, delivering rapid and sustained relief within 10-15 minutes of use, without the need for potentially harmful medications. In a dynamic world where innovation knows no bounds, two visionary entrepreneurs in their mid-twenties are challenging social taboos with the groundbreaking Matri, designed to alleviate the age-old struggle of menstrual pain or Dysmenorrhea.
Meet Roni Mondal & Rohan Roy, the visionary co-founders behind “Matri”, a revolutionary period pain relief device. Their journey commenced with a simple yet profound idea, inspired and driven by the monthly challenges faced by the women in their lives. The genesis of Matri was fraught with challenges. Entering an industry predominantly dominated by female-centric products, where male co-founders are an anomaly, they encountered scepticism and raised eyebrows. Nevertheless, they remained resolute, fuelled by their passion and determination to create a hassle-free innovation that would genuinely impact the women’s healthcare segment positively.
Armed with determination and backgrounds in electrical engineering, Roni, Rohan, and their team dedicated countless hours to R&D, developing prototypes. Along the way, they sought guidance from women’s health experts, engaged in candid conversations with potential users, and refined the product based on invaluable feedback. After years of dedication and perseverance, Matri is poised to achieve a significant milestone. The device aims to empower women, destigmatize discussions surrounding menstrual health, and redefine comfort during challenging times. Roni and Rohan envision a world where modern women of all age groups no longer have to endure unnecessary pain and discomfort, thanks to Matri.
Revenue
This is a pre revenue company.
Founders’ Ask
60 lakhs for 4% equity at the valuation of Rs. 15 crores.
Offers
Anupam’s offer: 60 lakhs for 10% equity at the valuation of Rs. 6 crores.
Namita’s offer: 60 lakhs for 10% equity at the valuation of Rs. 6 crores.
Vineeta’s offer: 60 lakhs for 10% equity at the valuation of Rs. 6 crores.
Anupam’s revised offer: 60 lakhs for 4% equity at the valuation of Rs. 15 crores.
Namita’s revised offer: 60 lakhs for 6% equity at the valuation of Rs. 10 crores.
Aman’s offer: 60 lakhs for 4% equity at the valuation of Rs. 15 crores.
Namita’s revised offer: 60 lakhs for 4% equity at the valuation of Rs. 15 crores.
Ritesh’s offer: 1 crore for 4% equity at the valuation of Rs 25 crores.
Final Deal
Aman and Namita: 60 lakhs for 4% equity at the valuation of Rs. 15 crores.
