Fashion
Rajasthani Prints
Season 3 Episode 24
| Brand | Gulabo Jaipur |
| Company Name | Gulabo Jaipur |
| Founders | Saloni Panwar, Salman Malawat |
| Original Ask | 90 lakhs for 1% equity at the valuation of Rs. 90 crores |
| Deal | No Deal |
About the Product
Gulabo Jaipur’s exquisite collection boasts a diverse range of products that encapsulate the essence of Jaipur’s rich craftsmanship and heritage. From elegant cords to timeless anarkalis, stunning dresses to opulent lehengas, and sophisticated kurta sets, their offerings cater to every discerning taste. At the heart of Gulabo Jaipur’s creations lies Jaipur’s kaarigari, a tradition of skilled craftsmanship passed down through generations. Each garment is meticulously crafted with intricate detailing, showcasing the impeccable artistry of local artisans.
Their collection prominently features the iconic block prints that Jaipur is renowned for. These handcrafted prints add a touch of authenticity and charm to every piece, reflecting the cultural vibrancy of the region. With a focus on quality and aesthetics, Gulabo Jaipur’s products exude beauty and elegance. Whether it’s the vibrant hues, the delicate embellishments, or the exquisite fabrics, each garment tells a story of craftsmanship and tradition. From casual chic to timeless elegance, Gulabo Jaipur offers a curated selection of apparel that celebrates the allure of Jaipur’s heritage while embracing contemporary fashion sensibilities.
Founders & their story
- Saloni Panwar
- Salman Malawat
A premium brand inspired by Jaipur’s Karigaari, Gulabo Jaipur offers a diverse product range including Anarkalis, Lehengas, Cord sets, Kurta sets, and more. Their products are available through their own website, flagship store, and various marketplaces. Established in December 2014, Gulabo Jaipur ventured into the digital realm with their launch on Instagram in 2015. Their designs feature intricate details such as Dori and sequins, Gota Patti embellishments, Muslin with computer embroidery, block prints, and other traditional techniques. Among their offerings, block prints stand out as the top-selling product, particularly in the category of everyday wear.
With an average selling price of Rs 7000, Gulabo Jaipur caters to a discerning clientele seeking high-quality apparel inspired by Jaipur’s rich cultural heritage. For those seeking bridal wear, Gulabo Jaipur offers luxurious options with the most expensive piece priced at Rs 90000. Gulabo Jaipur follows an in-house production model, although dyeing, handwork, and machine work are outsourced. Despite being bootstrapped, Gulabo Jaipur has managed to carve a niche for itself in the fashion industry, delivering premium quality garments that celebrate the artistry of Jaipur’s Karigaari.
About the company
Saloni Panwar, a talented fashion designer, is the visionary force behind Gulabo Jaipur’s success. Drawing inspiration from the vibrant colours and intricate prints of Rajasthan, they bring forth a captivating collection of garments. Each piece is meticulously crafted with love in Jaipur, often referred to as the Pink City of India. With a keen eye for detail, Saloni infuses their designs with creativity and finesse. Their upbringing in Jaipur has instilled in them a deep appreciation for the rich palette of colors and the diversity of fabrics prevalent in the region. It is this local essence that forms the cornerstone of Saloni’s design philosophy, allowing them to weave magic into every creation.
Gulabo Jaipur stands as a testament to Saloni’s unwavering dedication and passion for fashion. Through their innovative designs and commitment to quality, Saloni continues to leave an indelible mark on the fashion landscape, captivating hearts both in India and beyond.
Revenue
In fiscal year 21-22, Gulabo Jaipur recorded sales of Rs 3.8 crores, followed by an increase to Rs 4.5 crores in fiscal year 22-23. As of November 2023, sales for fiscal year 23-24 amounted to Rs 4 crores, with November alone contributing Rs 72 lakhs to this figure. Projections indicate that Gulabo Jaipur is on track to achieve sales of Rs 8 crores for the entire fiscal year 23-24. Additionally, they anticipate a projected EBITDA of 15% for the same period. Looking ahead, Gulabo Jaipur foresees significant growth, with projected sales for fiscal year 24-25 ranging between Rs 20-25 crores. These figures underscore the company’s robust performance and its promising trajectory within the fashion industry.
Founders’ Ask
90 lakhs for 1% equity at the valuation of Rs. 90 crores.
No Deal
Reasons for no deal
Aman: The valuation is too high.
Vineeta: There are a few contradictions in the business.
Namita: There is a lot of competition in the fashion industry, especially in Jaipur.
Anupam: The vision is not clear and the business lacks SOPs.
Ritesh: The business needs to identify the specialization.