| Brand | Zoe Nutrition for Life |
| Company Name | Zoe Nutrition Private Limited |
| Founders | Taniya Dhirasaria, Karan Jindal |
| Original Ask | Rs. 75 lakhs for 5% equity at a valuation of Rs. 15 crores |
| Deal | No deal was done |
About the Product
Zoe is a holistic health & wellness brand that takes a holistic approach to health and wellness & makes products & programs which offer healthy food & beverages, personalized diet & workout plans & live classes with doctors, nutritionists & fitness experts.
Zoe provides a variety of health and wellness goods, such as plant-based meals, snacks, and beverages. Their products are devoid of artificial preservatives, colors, and flavors. They are manufactured with natural, high-quality ingredients & are made under the guidance of doctors & fitness experts.
Their best-selling product is a one-day detox plan with 4 items & they have already sold more than 5 lakh boxes. This strategy is designed to eliminate toxins, aid in weight loss, and enhance general health. It consists of a range of teas, juices, a diet chart, and a workout plan for 3 months to make detoxing simple and convenient.
One can buy their products & programs from their own website & Amazon.
Founders & their story
Taniya Dhirasaria
Karan Jindal
Taniya and Karan founded Zoe on February 14, 2016. Taniya is a Fashion Designer and has an MBA. On the other hand, Karan is an Engineer & an MBA.
Taniya and Karan realized that modern working professionals have very little time to spend on their health. They also lack access to all the knowledge and resources necessary to lead a healthy and rewarding lifestyle. As a result, to solve this, they started Zoe, a one-stop destination for all working professionals to get all the help they need.
About the company:
The company was founded in 2016 to provide people with solutions, including products and services developed by integrating nutrition and wellness specialists with qualified physicians. They have faith in the ability of food as medicine and natural goods to promote health.
Their mission is to create a healthy, happy, positive, bright, and energizing environment for all individuals by making the appropriate products and programs available to them with the right guidance by the doctors & nutritionists.
They have delivered their products to more than 2.2 lakhs households & uplifted the lives of more than 1.4 lakhs customers.
Revenue:
Their lifetime sales are Rs. 43 crores.
In FY 20-21, they made revenue of Rs. 10 crores with a profit of Rs. 2 crores. In FY 21-22, they made revenue of Rs. 3 crores at breakeven.
In FY 22-23, year-to-date sales are Rs. 10 lakhs monthly at breakeven.
Founder’s Ask
Rs. 75 lakhs for 5% equity at a valuation of Rs. 15 crores.
Offers:
No offers were made as the sharks did not like their products much & were not convinced by their business sense.
Final Deal
No deal was done.