Clothing, wearables, and Accessories
Floral Jewellery
Season 2 Products
| Brand | Leafy Affair |
| Company name | Leafy Affair Private limited |
| Founders | Supriya Donthi |
| Original ask | Rs. 50 lakhs for 2.5% equity at valuation of Rs. 20 crores. |
| Deal | No deal made |
About the product
Leafy Affair is India’s first floral jewellery brand. Leafy Affair collects a range of flowers, seeds, and other botanicals from across the world and incorporates them into spectacular patterns that result in beautiful jewellery for people of all ages and genders. Floral jewellery is also known as botanical jewellery.
The startup, which began with an initial investment of Rs 20,000 creates necklaces, bracelets, rings, and wall mounts, among other items. They have more than 100 stationary & jewellery products available.
Leafy Affair offers four main collections: Dandelion Fairy Dust, Ferns and Flowers, Botanical Wall Mounts, and Mermaid’s Ocean Treasure (with bracelets, earrings, and necklaces made from shells). Their highest priced product i.e., paperweight is rated at Rs. 3500. All the products are available on their website.
Founders & their story
Supriya Donthi
She has always been an avid nature lover and swears by a famous Einstein quote, “Look deep into nature and you will understand everything better.”
Her relentless love for the greenery around led to the making of this brand that has the perfect blend of aesthetics, fashion, nature, magic, and mystical stories.
With no professional experience in the art of jewellery manufacturing, Supriya required a great deal of study and learning, from acquiring the proper materials and scoping out various vendors to eventually beginning production.
About the company
Supriya Donthi started Leafy Affair in 2016 out of sheer passion and love for the nature. Leafy Affair bring people closer to nature using conserved plant materials. They provide both jewellery and stationery.
They intend to be India’s largest botanical lifestyle brand and to incorporate the beauty of genuine botanicals into lifestyle items so that consumers may feel more connected to nature.
The company distinguishes itself from the little competition in terms of its unique and visually beautiful designs and customer-centric approach to all that it does.
Revenue:
Their sales in FY 21-22 were Rs. 1.1 crores. The last month sales were Rs. 21 lakhs, out of which 90% is from jewellery & the rest is from stationary.
They make around 6000 to 7000 pieces every month.
In FY 22-23, they are projecting sales as Rs. 3 crores. Their gross margin is 80% and EBITDA is 35% with the rate repeat is 12%.
Founder’s Ask
Rs. 50 lakhs for 2.5% equity at valuation of Rs. 20 crores.
Offers
Anupam has asked her to contact him for funding once she associates a sense of storytelling with the packaging & promote the brand as clean jewellery brand.
Final Deal
No final deal made
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