| Brand | Brandsdaddy Auto Fire Extinguisher |
| Company Name | Brandsdaddy Customer Services Private Limited |
| Founders | Roshaan Vivekanand Mishra, Annkita Roshaan Mishra |
| Original Ask | ₹70 lakhs for 5% equity at a valuation of Rs. 14 crores |
| Deal | Rs. 35 lakhs for 5% equity and Rs. 35 lakhs at 12% interest and the valuation of Rs. 7 cores. |
About the Product
Brandsdaddy AFE is an innovative ball-shaped Auro fire extinguisher, which, when thrown into a fire, would activate in 5 seconds and effectively disperse extinguishing nontoxic mono ammonium phosphate powder, saving lives and property.
Simply throw it into the fire or install it in any fire-hazardous place. There is no need to approach the flames. Since the Fireball is self-activated, it facilitates safe evacuation, extinguishes fires, and serves as a deterrent in places with high fire risk, such as kitchens, hotels, labs, factories, cars, etc.
Any age group is capable of using the product without instruction. It has a five-year shelf life, NIL maintenance costs, and is portable. This product is entirely made in India.
In a fire situation, there is no time to choose which type of extinguisher to use. Brandsdaddy Fireball is a highly versatile fireman since it can be used on any type of fire.
It is non-hazardous to the environment & is built from materials that are safe for humans and the environment.
Brandsdaddy AFE is available for sale on their website.
Founders & their story
Roshaan Vivekanand Mishra
Annkita Roshaan Mishra
Roshaan started his career as a sales manager of Insurance policies & after working in Vietnam as a Strategy head & project head, he came back to India. He was planning to start his own business when an unfortunate Fire incident happened in Kamla Mills, Mumbai.
That incident triggered him, and he recalled his childhood memory when his family had to spend the night at a railway station due to a fire breaking their house.
That’s when he began researching to make a product that doesn’t require the victim to go inside the fire. And his research led him to develop a product named AFE, and Brandsdaddy was launched.
About the company:
Brandsdaddy is a B2B company with the signature product as AFE, which is being bought by the government, schools, hospitals, corporates, fire brigade stations, BSF, and even insurance companies.
Brandsdaddy specializes in manufacturing unique, innovative, technology-driven mass-consumer products. They also deal in Gas savers, Cooking Gas savers, Dry Powder Fire extinguishers, Fire Extinguishers, Automatic Modular Fire extinguishers, Fire Extinguishing Ball, etc.
Their mission is to extinguish the fire before first responders and avoid any mishap. They will soon launch their product in Maldives, where the samples are already approved, and they have started reaching the market.
Today, Brandsdaddy is the top brand in Go Green Products (Fuel Saver and Fire Ball) in terms of quality, branding, and aesthetic appeal, making it not just a trendy but also an aspirational premium brand.
Revenue:
Their monthly sales are Rs. 12 lakhs. In FY 20-21, the sales were Rs. 51 lacs which went up to Rs. 1.45 crores in FY 21- 22.
The gross margin is 60%, with a net margin of 10%. The B2B average selling price is Rs. 1000 to Rs. 1500. And the product MRP is Rs. 5000.
Founder’s Ask
Rs. 70 lakhs for 5% equity at a valuation of Rs. 14 crores
Offers:
Namita gave an offer of Rs. 35 lakhs for 5% equity and Rs. 35 lakhs debt at 12% interest at the valuation of Rs. 7 crores.
Founder’s Counter Offer
Rs. 50 lakhs at 5% equity and Rs. 20 lakhs debt at 12% interest rate at the valuation of Rs. 10 crores.
Final Deal
The final deal was closed with Namita for Rs. 35 lakhs for 5% equity and Rs. 35 lakhs at 12% interest and the valuation of Rs. 7 cores.