Category: Technology & Electronics
Technology & Electronics
Portl: Interactive fitness Screen
Season 2 Products
| Brand | Portl |
| Company Name | Portl Technologies private limited |
| Founders | Armaan Kandhari, Vishal Chandapeta and in Indraneel Gupta |
| Original Ask | 1.5 crore for 1% equity at 150 CR valuation |
| Deal | 1.5 Crore for 2.5% equity at a valuation of 60 crores |
The Portl Studio
When the equipment is off it serves as an aesthetically design mirror. Workout speciality uses health condition and requirements. Equipment sees the user with four lens. First is health vital using portal Biosense, captures 6 vitals of the user for base lining the user profile in which workouts are not to be recommended to the user. Second portal fitness test and third is user’s preference and fourth depends on how the user interacts with the mirror. It monitors and measures every activity of the user
*Founders and their story*
Armaan, Vishal and Indraneel from Hyderabad. Please cricket till state level for Hyderabad and has a background in computer science. Indraneel is the co-founder and CEO. Previously they had started 3D body scanning company which could take automatic body measurements fitness and fashion industries. Company was called fit story which could take automatic body measurements in 3 seconds in an enclosure. They have licence that technology to a fashion company for 2 million dollars per year.
*About the company*
Re imagine fitness with Portl. Life size mirror which helps you work out , uses artificial intelligence technology monitors you and provide guidance for fitness. It offers wide variety of workouts. They are also venturing into subscription based live classes and mental wellbeing. They have open Portl studios. They are launching in middle East soon. Their vision to make Portl the third screen in every house.
*Revenue*
The product is priced at Rs 1.25 lakh. They have 5500 confirm orders for next 12 months.
*More about the Company*
Portl was started in March 2021.after funding in Jun 2021, they built product and content till launching in Apr 2022.They are personalizing at granular level which differentiates them from any other App which connects phone camera to television provide an immersive experience. Using 2D camera they transform into 3D, as they track muscle movement, angles, body curvature etc. They claim to be a tech and content company and not as a hardware company. Their technology is scalable beyond fitness and wellness.Portl Stuido has Depth sensors and time of light cameras which are positioned algorithmically.
*Founder’s ask*
1.5 crore for 1% equity at 150 CR valuation. In June 2021,
Kalaari capital put seed capital of 7.5 crores at 30 crore valuation.
*Offers*
Anupam offered 1.5 Cr for 5% equity at valuation of 30 Crore
Vineeta offered 50 Lakh for 1% equity and 1 Crore debt at 12% interest at valuation of 50 Crore
Peyush, Aman and Namita offered 1 Crore for 2.5% and 50 Lakh debt at valuation of 40 Crores
Founders counteroffer
1.5 Crores for 2.5% equity and debt 1 Crore debt at 12% interest at valuation of 60 Crores to Peyush, Aman and Namita
They received counter offer for 1.5 Crore for 2.5% equity at a valuation of 60 crores with the assumption that they will have funding round.
*Final deal*
1.5 Crore for 2.5% equity at a valuation of 60 crores
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