| Brand | Recode Studios |
| Company Name | Recode Studios Pvt. Ltd. |
| Founders | Dheeraj Bansal Rahul Sachdeva |
| Original Ask | Rs. 1 crore for 1% equity at valuation of Rs. 100 crores. |
| Deal | No deal made |
About the Product
Recode Studios is an online retailer that provides a wide selection of makeup, skincare, hair care, bath and body, grooming appliances, personal care, and health and wellness products from over 40 reputable brands, including Wow Skinscience, Colorbar, Indulgeo, etc.
All of the products supplied by Recode Studios are 100% authentic and have been carefully selected to cater to a variety of skin types and concerns.
In addition to this, they provide offline workshops in personal grooming for women and girls, which is how they get new customers. They charged rupees 1500 for a class that lasted three to four hours and sold the products for the same amount.
They are more cost-effective than competing international names in the market, and they take their position alongside such brands.
Their products are available across 250 retails stores PAN India, their own website & Mobile app.
Founders & their story
Dheeraj Bansal
Rahul Sachdeva
Rahul worked in this sector with one brand Make over, when this sector was still considered an unorganised one. There he became an expert in the field of cosmetics & thought to start his own business in an organized way.
Dhiraj, on the other hand, used to be in the business of selling bicycle components and had been working alongside Rahul’s brother-in-law. During their meeting at Rahul’s Brother-in-law, they discussed about the business & started it very soon afterwards.
About the company:
The company was started in 2018 by a group of cosmetic industry experts with a passion for promoting innovation in the beauty sector. Recode Studios is a trustworthy and simple online resource for a vast selection of beauty and personal care items from a variety of brands.
With its dedication to client satisfaction and high-quality products, Recode Studios is a popular option for people in need of an extensive selection of beauty and personal care items at reasonable pricing.
They want to become one of the leading platforms in India offering numerous beauty and lifestyle brands, with over a decade of expertise in the design, manufacture, and commercial management of cosmetic items worldwide.
They have started their own marketplace in 2021 where they sell more than 60 brands apart from their own brand.
Revenue:
In FY 21-22, their sales were Rs. 15 crores. And to date sales in FY 22-23 is Rs. 11.5 crores.
Last year profit was 6% which was around Rs. 70 lakhs. The projection sales for this year are Rs. 30 crores.
From the marketplace, they make 50% revenue from D2C. They have 25% share in the marketplace.
Founder’s Ask
Rs. 1 crore for 1% equity at valuation of Rs. 100 crores.
Offers:
No offers made
Final Deal
No deal made.