Women Wear
Sustainable
Season 3 Episode 23
| Brand | Aastey |
| Company Name | AASTEY DESIGNS PRIVATE LIMITED |
| Founders | Jeevika Tyagi, Kanupriya Mundhra |
| Original Ask | 80 lakhs for 2% equity at the valuation of Rs. 40 crores |
| Deal | No Deal |
About the Product
Aastey believes in celebrating diversity and inclusivity, recognizing that sizes are merely numbers and not indicative of one’s worth. Every individual, regardless of size, deserves to feel confident, loved, and beautiful. They are committed to sustainability, ensuring that every aspect of their fashion brand, from sourcing materials to manufacturing processes to packaging, adheres to the highest standards of environmental responsibility. Mindfulness is at the core of Aastey’s ethos, fostering an environment where people can reconnect with themselves and their surroundings, promoting a sense of inner peace and awareness.
Their product line includes a range of timeless essentials such as Evergreen Leggings, Bootcut Pants, Wide-leg Pants, Tees, Crop Tops, Sweatshirts, Caps, Scrunchies, and Bottles, designed to blend comfort, style, and versatility seamlessly.
Founders & their story
- Jeevika Tyagi
- Kanupriya Mundhra
Aastey is a sustainable and size-inclusive athleisure wear company offering a product range that includes leggings, sports bras, tank tops, and other items. With a variety of sizes available, including 8 different sizes and 3 lengths, totaling 24 options, their products are made from 100% recycled polyester. They dedicated one year to research and development to ensure the production of high-quality, recyclable polyester items. Aastey’s offerings are accessible through their own website as well as various marketplaces. Having entered the market in 2021, Aastey has sold over 20,000 units globally and has garnered a significant following of over 2 lakh women on Instagram. Their flagship product, the Extreme Uplift Leggings (EUL), is manufactured in India and features four pockets for added functionality. With prices ranging from 1200 to 2500 Rs, Aastey has raised 10 crores at a valuation of 40 crores, utilizing the funds for Facebook marketing and placing orders for their Extreme Uplift Leggings.
About the company
In the tumultuous year of 2020, humanity was abruptly reminded of the swift and profound changes life can undergo. From bustling routines of work or studies, people found themselves confined within the walls of their homes, gripped by fear. Yet, amidst the gloom, individuals unearthed a profound truth: even amidst chaos, there exists a silver lining. Mindfulness and gratitude emerged as guiding lights, leading many to rediscover themselves in the simplicity of everyday moments. Aastey, born from this ethos, epitomizes the values of self-love, acceptance, and the art of being present in every facet of life. The upheaval of the pandemic extended beyond personal realms, shaking the very foundations of the fashion industry. Gone are the days of impulsive shopping and prioritizing style over comfort. The paradigm shift towards comfort-centric attire birthed the phenomenon of athleisure fashion—a fusion of athletic functionality and leisurely comfort, redefining contemporary wardrobes.
However, within this evolution lies a glaring issue of size inclusivity. Historically, performance wear has catered to a narrow spectrum of body types, perpetuating harmful stereotypes and alienating many. Aastey stands at the forefront of change, aiming to dismantle these norms and foster a community where individuals embrace their bodies with confidence, finding joy in life’s simplest pleasures. Aastey, affectionately known as the brainchild of founders Jeevika Tyagi and Kanupriya Mundhra, emerged amidst the chaos of lockdown in 2020. These two ordinary individuals, weathered by the storm of daily life and surrounded by the pervasive grief of a pandemic, recognized the gradual erosion of their happiness. Determined to reclaim their joy, they coined the mantra of “live Aastey,” embarking on a journey to rediscover the beauty of life’s small moments.
Revenue
Aastey has achieved lifetime sales totalling 3.2 crores. From September 2023 to November 2023, their sales amounted to 15 lakhs. Their monthly marketing expenditure stands at 30 lakhs. In November 2023, Aastey recorded sales of 1.7 lakhs. They currently hold inventory valued at 1.52 crores, with liabilities totalling 1 crore and receivables amounting to 30 lakhs.
Founders’ Ask
80 lakhs for 2% equity at the valuation of Rs. 40 crores.
No Deal
Reasons for no deal
Aman: The survival of the company is difficult.
Namita: The business has not been able to create a brand yet and the business model should be rethought.
Peyush: The business needs a cofounder.
Vineeta: The company lacks financial discipline.
Anupam: The founders lack commercial acumen.