At home parlour
Service Based
Season 3 Episode 19
| Brand | Yes Madam |
| Company Name | Notion online solutions Pvt Ltd. |
| Founders | Aditya Arya, Mayank Arya, Akansha Vishnoi, Arpit Gupta |
| Original Ask | 1.5 crores for 0.5% equity at the valuation of Rs. 300 crores |
| Deal | 1.5 crores for 2% equity at the valuation of Rs. 75 crores and 2% royalty until 1.5 crores is recouped |
About the Product
Yes Madam provides a wide range of salon services, including luxurious hair spas, precise waxing, indulgent pedicures, meticulous manicures, and gentle face bleaching. With the convenience of salon services at home, Yes Madam offers the flexibility for clients to use their own products if desired. What sets Yes Madam apart is their commitment to affordability without compromising on quality. They use products packaged in monodoses, ensuring hygienic practices and one-time use for each client.
All their beauty professionals are certified and extensively trained, guaranteeing expertise and professionalism with every appointment. Whether it’s rejuvenating your hair, pampering your skin, or enhancing your nails, Yes Madam’s services bring the luxury of the salon directly to your doorstep.
Founders & their story
- Aditya Arya
- Mayank Arya
- Akansha Vishnoi
- Arpit Gupta
Yes Madam operates a technology-enabled platform that allows customers to effortlessly book beauty and spa services to be delivered to their homes. Their team consists of trained and verified professionals who ensure top-notch service quality. All products and disposables used are packaged for single use, adhering to strict hygiene standards.
Customers have the option to select their preferred products or use their own during the booking process. With over 2500 women partners, Yes Madam empowers individuals to earn a monthly income ranging from 40,000 to 50,000 rupees. Launched in 2017, Yes Madam has quickly established itself as a leading player in the Indian beauty salon market. Their transparent pricing model separates product costs from service fees, with the price of waxology rica set at 799 rupees. Products utilized are packaged in monodoses, ensuring cleanliness and safety.
Despite being a bootstrapped company, Yes Madam has achieved remarkable success, operating in 45 cities and processing 70,000 monthly bookings. Their impressive repeat rate by revenue stands at 80%, while quarterly cohort repeat rate reaches 40%. The Yes Madam app boasts over 20 lakh downloads. With commission rates of 15% for both gold and general partners, Yes Madam continues to thrive in the ever-expanding Indian beauty salon industry, which boasts a market size of 1.8 lakh crores.
About the company
Yes Madam stands as a prominent salon-at-home service in India since its launch in 2016, now operating in over 50 cities across the country. Committed to delivering quality salon and wellness services at home, they employ top-level professionals and utilize leading products. Their services are conveniently accessible through their website or app, offering a user-friendly interface for booking appointments.
With a team of intuitive stylists, therapists, and skilled professionals, they offer a comprehensive range of services, including therapies, massages, spa treatments, LED facials, male grooming, and keratin hair spas, all available in the comfort of your home. Their offerings cater not only to women but also to men seeking grooming and spa services. Their services are priced at Rs. 6/- per minute, ensuring affordability without compromising on quality. Safety is paramount, with beauticians following a 13-step safety protocol and using sealed, one-time-use products for hygienic service delivery. Clients have the option to use their own products if preferred, ensuring transparency and flexibility in their experience.
Revenue
Projected sales for FY 23-24 are expected to reach 50 crores, a significant increase from the previous fiscal years. In FY 22-23, projected sales amounted to 32 crores, while FY 21-22 saw sales of 26 crores. Notably, in October 2023, the EBITDA stood at 40 lakhs, indicating a strong performance. By October of FY 23-24, the EBITDA had already reached 1 crore, showcasing continued growth and profitability. Additionally, the net revenue for October 2023 amounted to 4.5 crores, reflecting the company’s robust financial position and promising trajectory.
Founders’ Ask
1.5 crores for 0.5% equity at the valuation of Rs. 300 crores.
Offers
Aman, Peyush, Ritesh and Vineeta’s offer: 1.5 crores for 3% equity at the valuation of Rs. 50 crores and 2% royalty until 1.5 crores is recouped.
Aman, Peyush, Ritesh and Vineeta’s revised offer: 1.5 crores for 2% equity at the valuation of Rs. 75 crores and 2% royalty until 1.5 crores is recouped.
Founders’ Counteroffer
Offer 1: 1.5 crores for 1% equity at the valuation of Rs. 150 crores and 1% royalty until 1.5 crores is recouped.
Offer 2: 1.5 crores for 2% equity at the valuation of Rs. 75 crores and 1% royalty until 1.5 crores is recouped.
Final Deal
Aman, Peyush, Ritesh and Vineeta: 1.5 crores for 2% equity at the valuation of Rs. 75 crores and 2% royalty until 1.5 crores is recouped.
