Shoes
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Season 3 Episode 33
| Brand | Bacca Bucci |
| Company Name | Bacca Bucci Fashions Pvt. Ltd. |
| Founders | Natwar Agrawal, Anuj Nevatia |
| Original Ask | 2.5 crores for 1% equity at the valuation of Rs. 250 crores |
| Deal | No Deal |
About the Product
At BaccaBucci.com, they pride themselves on offering the latest footwear and accessory trends at accessible prices for the global-minded individual. Whether you’re hitting the gym, heading to work, attending a party, or simply lounging at home, BaccaBucci has you covered with a diverse range of athleisure, formal, moccasins, sneakers, and flip-flops, all conveniently available under one virtual roof.
Inspired by the bold and accomplished individuals worldwide, BaccaBucci’s team of highly skilled artisans and craftsmen meticulously craft each pair of shoes to achieve impeccable finesse, comfort, and quality. From initial sketches to the final touches, every step of the production process, from shaping the leather to stitching and finishing, is executed with utmost care and attention to detail. Each pair undergoes rigorous quality checks before being carefully packaged and delivered to you with care.
Among their best sellers are the Bacca Bucci Urban Genesis 1.0 Sneakers, the epitome of street-smart elegance featuring a breathable perforated design. For women seeking sophistication with a touch of pastel, the Bacca Bucci Femme High-Top Harmony Sneakers in elegant blue and pink lace-ups are a popular choice. Meanwhile, the Bacca Bucci DOWNTOWN DYNAMO Low-Top Sneakers offer a symphony of style with vibrant colour blocking and a flat outsole. And let’s not forget the Bacca Bucci Stride Eclipse, boasting low-top flat-sole sneakers with signature thick round laces for a timeless look.
Founders & their story
- Natwar Agrawal
- Anuj Nevatia
Founders, both Natwar and Anuj, are CAS. India holds the position of the world’s second-largest footwear manufacturer. They operate a fast fashion footwear brand with a focus on Gen Z and youth. Their product range includes footwear, streetwear, and accessories. This homegrown Indian footwear brand was established in 2014 and has successfully delivered over 30 lakhs of products. Their offerings are available on their own website as well as various marketplaces. In October 2023, they expanded their product line to include T-shirts. Their top categories include Bacca Bucci Adventures, Bacca Bucci Active, and Bacca Bucci Street. Positioned in the mass premium market, their product prices range between Rs 1000 and Rs 3000. The Indian mass premium footwear market is projected to reach Rs 18000 crores by 2025. With 72000+ followers on Instagram, they have a significant social media presence. They pivoted to sneakers and sportswear as their main categories following the COVID-19 pandemic. Their products maintain an average Amazon rating of 4 and boast a net promoter score of 60. They experience a return rate of 16-18%. As a bootstrapped venture, they rely on contract manufacturing for production.
About the company
Founded in 2013 on the bustling streets of Delhi, BaccaBucci has emerged as a trailblazing force in the realm of footwear and accessories. Renowned for their innovative approach, they continuously redefine fashion standards, epitomizing creativity and style. BaccaBucci is synonymous with limitless imagination and trendsetting designs, providing individuals with the tools to radiate self-assurance, uniqueness, and authenticity. With a global clientele and a reputation as a leading brand, BaccaBucci caters to the discerning tastes of today’s fashion-conscious individuals. Their collection comprises timeless classics, essential for every wardrobe, appealing to those who appreciate both personality and trend.
To ensure longevity, BaccaBucci maintains uncompromising standards in shoemaking. Each pair undergoes meticulous craftsmanship, starting with a hand-carved last from a single block of horn-beam. Employing advanced construction techniques and contemporary materials, they imbue every shoe with a perfect blend of innovation and tradition. Pronounced as /‘baa-ka: bu-ki /, BaccaBucci caters to individuals unafraid to flaunt their unique style. Their vibrant and eclectic range of footwear and accessories breathe new life into wardrobes, drawing inspiration from global runways and local fashion scenes. BaccaBucci offers top-quality products that reflect the individuality of each wearer.
Their packaging reflects their commitment to luxury and attention to detail. Crafted with care, each pair of shoes arrives in a robust, top-bottom hardcover Korean craft box, while accessories are elegantly presented in handcrafted wooden boxes. Complete with care and warranty cards, the packaging exudes opulence, with plans underway to introduce personalized greeting cards for an added touch of sophistication. BaccaBucci is more than just a brand; it’s a statement, empowering individuals to express themselves boldly and authentically through their distinctive style.
Revenue
In FY 22-23, their sales reached Rs 47 crores, following a steady increase from Rs 29 crores in FY 21-22 and Rs 19 crores in FY 20-21. Projected sales for FY 23-24 are expected to range between Rs 75-80 crores, demonstrating a robust year-on-year growth of 55-60%. Their annual sales exhibit seasonality, with the first 6 months accounting for 35% of total sales and the last 6 months contributing 65%. Sales from April 2023 to September 2023 amounted to Rs 27 crores. As of September 2023, the EBITDA for FY 23-24 stands at 7-8%.
Founders’ Ask
2.5 crores for 1% equity at the valuation of Rs. 250 crores.
No Deal
Reasons for no deal
Namita: She did not see a USP in the business, it cannot win just on pricing.
Vineeta: The gross margin is too less to build a brand.
Aman: He is not sure if this business can be the ultimate Indian shoe wear brand.
Anupam: The culture of the company is not yet established.
Deepinder: The brand building is too weak.