Superfoods Supplements
Improves Health
Season 3 Episode 26
| Brand | Cosmix |
| Company Name | COSMIX WELLNESS PRIVATE LIMITED |
| Founders | Soorya Jagadish, Vibha Harish |
| Original Ask | 1 crore for 1% equity at the valuation of Rs. 100 crores |
| Deal | 1 crore for 1% equity at the valuation of Rs. 100 crores and 1% royalty until 1 crore is recouped |
About the Product
Cosmix presents a comprehensive range of supplements tailored to address various health concerns. Among their offerings is “My Happy Gut,” a formulation that delivers a daily dose of prebiotics and gut-healthy herbs. This blend is engineered to support optimal digestion and cultivate a thriving gut environment. For those seeking a clean and effective source of plant-based protein, Cosmix offers “No-Nonsense Plant Protein.” Free from unwanted additives, this protein supplement enables individuals to effortlessly meet their daily macro goals while prioritizing purity and quality.
Additionally, Cosmix introduces “Healthy Hair,” a specialized formula designed to nourish hair from within. By promoting better hair growth and strengthening the scalp, this blend fosters overall hair health, helping individuals achieve luscious locks and a resilient scalp foundation. These meticulously crafted supplements are formulated to target a spectrum of health issues, including digestive discomfort, skin conditions, hormonal imbalances, immunity support, increased energy levels, and liver health optimization. Experience the transformative potential of Cosmix supplements and embark on a journey toward holistic well-being.
Founders & their story
- Soorya Jagadish
- Vibha Harish
Cosmix, a bootstrapped company, specializes in superfood supplements inspired by Herbalism, offering a diverse range of products across 15+ categories including superfoods, protein, hair, liver, gut, and others. With a customer base exceeding 100,000, Cosmix emphasizes formulations designed for long-term health benefits.
Their flagship product, “My Happy Gut,” boasts ingredients such as Triphala, Licorice, Mulethi, Fermented papaya, guava, and others. The product line includes 20-25 items, with a focus on enhancing overall health. The highest-selling category is Protein, with the newest addition, Mahabaleshwar Strawberry Protein, contributing to 50% of sales. Cosmix follows in-house manufacturing practices and maintains a monthly repeat rate of 40%.
Sales primarily occur through their own website (70%), with online marketplaces accounting for the remaining 30%. In September 2023, Cosmix received 10,000 orders on their own website. The company invests in CapEx, with an allocation of 40 lakhs.
About the company
Meet Cosmix, a revolutionary supplement brand founded by Vibha and Soorya, a dynamic duo passionate about empowering individuals to take control of their health journeys. At Cosmix, they’ve crafted a safe haven where everyone is encouraged to break free from societal beauty norms and embrace their unique selves. Have you ever felt imprisoned by the standards of beauty dictated by society? Cosmix understands. Vibha, once grappling with the challenges of PCOS, knows firsthand the pressures to conform to unrealistic ideals. But through their journey, they discovered the transformative power of adaptogens, leading to the birth of Cosmix.
Cosmix isn’t just about looking healthy; it’s about feeling it too. Their commitment to education ensures that each individual is equipped with the knowledge to make informed choices about their well-being. Gone are the days of one-size-fits-all approaches; at Cosmix, they celebrate diversity and advocate for self-kindness. Say goodbye to the relentless pursuit of perfection and hello to embracing the magic of inner health and happiness. With certifications from GMP, HACCP, USFDA, and FSSAI, Cosmix ensures that nutrition is not only easy but also accessible and delicious. Join Cosmix on a journey to unlock your best self, where every day is an opportunity to thrive.
Revenue
For FY 23-24, Cosmix projects sales to reach 27.5 crores, with sales up to September totaling 10 crores. The EBITDA stands at 11%, while the gross margin remains robust at 70%. Marketing costs are budgeted at 25% of net sales.
Founders’ Ask
1 crore for 1% equity at the valuation of Rs. 100 crores.
Offers
Namita’s offer: 1 crore for 2% equity at the valuation of Rs. 50 crores.
Namita and Anupam’s offer: 1 crore for 2% equity at the valuation of Rs. 50 crores and 1% royalty until 2 crores is recouped.
Peyush’s offer: 1 crore for 1% equity at the valuation of Rs. 100 crores and 1% royalty until 2 crores is recouped.
Namita’s revised offer: 1 crore for 1.5% equity at the valuation of Rs. 66.67 crores and 1% royalty until 1 crore is recouped.
Peyush’s revised offer: 1 crore for 1% equity at the valuation of Rs. 100 crores and 1% royalty until 1 crore is recouped.
Namita’s revised offer 2: 1 crore for 1% equity at the valuation of Rs. 100 crores and 1% royalty until 1 crore is recouped.
Founders’ Counteroffer:
Offer 1: 1 crore for 1% equity at the valuation of Rs. 100 crores.
Offer 2: 1 crore for 1.5% equity at the valuation of Rs. 66.67 crores.
Final Deal
Namita: 1 crore for 1% equity at the valuation of Rs. 100 crores and 1% royalty until 1 crore is recouped.
