Yoga
Eco-conscious
Season 3 Episode 29
| Brand | WiseLife |
| Company Name | WISELIFE WELLNESS INDIA PRIVATE LIMITED |
| Founders | Prateek Kedia, Shreya Bansal |
| Original Ask | 60 lakhs for 2% equity at the valuation of Rs. 30 crores |
| Deal | 1.2 crores for 4% equity at the valuation of Rs. 30 crores |
About the Product
Wiselife offers a range of eco-conscious yoga and lifestyle products designed to align with sustainable practices. Their True Alignment Yoga Mat, crafted from eco-friendly materials such as cork, suede fabric, and natural rubber, embodies their commitment to environmental responsibility. The Pro Yoga Blocks provide support during yoga practice while also being mindful of the planet, featuring the same sustainable materials.
For those on the go, Wiselife offers Travel Yoga Mats that prioritize portability without compromising on sustainability. These mats are crafted with the same eco-friendly materials, ensuring that practitioners can maintain their yoga practice while minimizing their environmental footprint. Additionally, Wiselife extends their eco-conscious ethos to their Travel & Lifestyle products, offering sustainable alternatives for everyday essentials. In line with their dedication to sustainability, Wiselife utilizes eco-friendly packaging for their products. Inner packaging is composed of paper boxes, while outer packaging consists of recycled cardboard or paper packets. This thoughtful approach to packaging reflects Wiselife’s commitment to reducing waste and promoting environmental stewardship.
Furthermore, Wiselife adheres to a zero-waste policy, ensuring that all of their products can be reused and recycled. By prioritizing reusability and recyclability, they minimize their impact on the environment and encourage sustainable consumption habits among their customers. Through responsible manufacturing practices and logistical operations, Wiselife fulfils their promise of sustainability. They prioritize eco-conscious materials and processes throughout their supply chain, ensuring that their environmental impact is minimized at every stage of production. By embodying sustainability in both their products and operations, Wiselife sets a standard for environmentally friendly practices within the yoga and lifestyle market.
Founders & their story
- Prateek Kedia
- Shreya Bansal
Wiselife, a distinguished Yoga and Wellness brand, offers premium yoga mats renowned for their superior grip, extra cushioning, and one-time unrolling convenience. Crafted from a blend of natural rubber, suede, cork, and thermoplastic elastomer, these mats epitomize quality and eco-friendliness. With an extensive array of 40+ unique designs, Wiselife ensures both style and functionality. Each mat undergoes meticulous in-house design and printing processes, ensuring unrivalled aesthetics and durability. The brand’s commitment to excellence is further validated by 100+ customer surveys, shaping product development to meet evolving needs.
Boasting a customer base exceeding 100,000, Wiselife enjoys a notable presence on prominent marketplaces like Amazon, commanding an impressive 30% impression share. Its pricing strategy, starting from Rs 1000, strikes a balance between affordability and premium quality, catering to diverse consumer segments. Beyond online platforms, Wiselife strategically leverages offline channels, forging affiliations with yoga studios, thereby expanding its reach and accessibility. In alignment with future endeavours, Wiselife plans to diversify its product portfolio by introducing new SKUs and venturing into yoga apparel. These strategic expansions capitalize on the burgeoning Indian wellness industry, estimated at a staggering market size of 70000 crores, with the yoga mats segment alone valued between 2500-3000 crores. In essence, Wiselife embodies a holistic approach to yoga and wellness, seamlessly blending innovation, sustainability, and affordability to enrich the yogic journey of its discerning clientele.
About the company
Introducing WiseLife – Pioneers in transforming the yoga industry, they offer an extensive range of eco-conscious mats and accessories. Crafted from premium materials and adorned with captivating designs, their products redefine the yoga experience. Thoroughly researched and vetted with insights from professionals, they present a comprehensive selection of yoga and home fitness equipment. Many newcomers often resort to inexpensive PVC, dari, or chadar yoga mats, unaware of the harmful plastic content. These mats not only pose risks to the body but also to the environment. Common mats tend to lack vibrancy and functionality, lacking proper cushioning and traction, thereby increasing the likelihood of injuries. India faces a scarcity of reputable yoga brands, hindering practitioners from fully enjoying the benefits of yoga and impacting their practice. WiseLife aims to democratize yoga, catering to individuals from diverse backgrounds. By enhancing every aspect of the yoga experience, they aim to make healthy practices more appealing. Their holistic platform addresses all health and wellness needs, fostering a community dedicated to healthier and happier lives. Join them on this transformative journey towards collective well-being!
Revenue
In the fiscal year 2023-24 (until November), Wiselife achieved sales of 4.3 crores, marking a growth from the previous fiscal year’s 4 crores. Notably, in October 2023, gross sales reached 1 crore, with net sales totaling 80 lakhs. Despite robust sales, the profit margin for October 2023 stood at 3%. For the projected fiscal year 2023-24, Wiselife anticipates a substantial increase in sales, targeting a figure of 12 crores. The brand maintains an average order value of 734 Rs, indicative of strong customer engagement and satisfaction.
With a keen eye on financial management, Wiselife maintains a cost of goods sold (COGS) at 30%, ensuring sustainable profitability amidst growing sales volumes. These figures underscore Wiselife’s consistent growth trajectory and strategic financial planning, positioning the brand for continued success in the competitive landscape of the yoga and wellness industry.
Founders’ Ask
60 lakhs for 2% equity at the valuation of Rs. 30 crores.
Offers
Anupam and Namita’s offer: 60 lakhs for 3% equity at the valuation of Rs. 20 crores and 2% royalty until 60 lakhs is recouped.
Anupam’s offer: 90 lakhs for 4% equity at the valuation of Rs. 22.5 crores.
Anupam and Namita’s revised offer: 60 lakhs for 2% equity at the valuation of Rs. 30 crores.
Anupam’s revised offer: 90 lakhs for 3% equity at the valuation of Rs. 30 crores.
Ritesh’s offer 1: 90 lakhs for 3% equity at the valuation of Rs. 30 crores.
Ritesh’s offer 2: 60 lakhs for 2% equity at the valuation of Rs. 30 crores.
Amit’s offer: 60 lakhs for 2% equity at the valuation of Rs. 30 crores and 2% royalty until 60 lakhs is recouped.
Aman, Anupam, Namita and Ritesh’s offer: 1.2 crores for 4% equity at the valuation of Rs. 30 crores.
Final Deal
Aman, Anupam, Namita and Ritesh: 1.2 crores for 4% equity at the valuation of Rs. 30 crores.
