Creative
Character Bundles
Season 3 Episode 28
| Brand | Creative Hatti |
| Company Name | Creative Hatti |
| Founders | Jatinder Kumar, Nisha Droch, Shallu Narula, Mukesh Jain, Pawan Kumar |
| Original Ask | 60 lakhs for 2% equity at the valuation of Rs. 30 crores |
| Deal | No Deal |
About the Product
Creative Hatti offers a comprehensive array of design resources tailored to meet diverse needs and capture the essence of Indian culture. At the heart of their offerings are three distinct categories: Vector Creatives, Character Bundles, and Freebies.
In the realm of Vector Creatives, users can explore a versatile collection of design assets suitable for a myriad of applications. From eye-catching flyers that demand attention to distinctive logos that define brand identities, their vector designs are crafted with precision and creativity. Whether crafting a captivating website or designing custom t-shirts, these vector creatives provide the perfect foundation for projects, ensuring they stand out with professional flair.
For those seeking to infuse their designs with the vibrancy of Indian culture, Creative Hatti’s Character Bundle collection offers a captivating journey into the diverse facets of Indian life. From cultural motifs that celebrate tradition to festive illustrations that capture the spirit of celebration, these character bundles bring stories to life. Users can dive into mythological realms, explore the intricacies of various professions, and encounter beloved characters like Dadi, Doctor Uncle, Chef Lady, Pammi Aunty, Ramu Kaka, and many more, each adding depth and personality to designs.
In addition to their paid offerings, Creative Hatti also provides a selection of Freebies, allowing users to access high-quality design assets at no cost. Whether in need of actor or actress illustrations for a project, businessmen or politician avatars for presentations, or spiritual elements for artistic endeavours, these freebies offer a wealth of resources to fuel creativity. With Creative Hatti, discovering and incorporating unique design elements into projects has never been easier or more accessible.
Founders & their story
- Jatinder Kumar
- Nisha Droch
- Shallu Narula
- Mukesh Jain
- Pawan Kumar
Creative Hatti is an Indian stock graphics platform specializing in Indianized character bundles, design templates, and various graphic assets. With a vast library boasting over 1 lakh unique characters and 10 lakhs vectors, Creative Hatti offers a plethora of creative resources for designers and businesses alike. Founded in 2020 by entrepreneurs hailing from Panchkula, Creative Hatti prides itself on in-house creation of characters and graphic templates, ensuring originality and quality in its offerings.
Pricing for their creative character bundles is set at an affordable Rs 3999 for a lifetime license, granting customers access to a diverse range of assets. Each purchase comes with a regular license, providing customers with legal permissions for their creative projects. Sales distribution sees 50% of revenue generated through their own website, while custom orders contribute 30% and marketplaces account for the remaining 20%.
Despite refraining from marketing expenditures, Creative Hatti maintains a commendable repeat rate of 22%, a testament to the satisfaction of its customer base. The company currently operates with a team of 40 individuals dedicated to content creation, customer support, and platform maintenance. With its focus on delivering culturally relevant and high-quality graphics, Creative Hatti stands as a premier destination for designers seeking Indian-inspired assets.
About the company
Creative Hatti serves as an evolving hub for discovering, purchasing, and downloading exclusive creative character bundles, characters, templates, and elements. Their ethos revolves around celebrating the togetherness and creativity inherent in Indian culture. Each design curated by Creative Hatti is crafted with meticulous attention to detail, ensuring a unique and culturally resonant portrayal. Their commitment lies in being the premier destination for swiftly accessing high-quality vector illustrations and images in the market.
Their creative studio stands as a beacon for those in search of a diverse array of graphic resources, each infused with the essence of Indian mindset and culture. Creative Hatti takes pride in being the singular platform offering an extensive collection of Indian vector graphic illustrations and images. Visitors to Creative Hatti can explore and admire an array of unique creations from across the globe or discover the perfect freebie for their next project. The platform simplifies the process of browsing through thousands of vector illustrations meticulously crafted by expert artists.
The mission of Creative Hatti extends to empowering individuals to bring their ideas to life. Through their unique designs, users can seamlessly integrate their content into captivating vector compositions, allowing the designs to convey the message effectively.
Revenue
Creative Hatti has demonstrated impressive growth in recent years, with sales increasing from 1.5 crores in FY 20-21 to 4 crores in FY 22-23. The projected sales for FY 23-24 stand at a promising 7 crores, showcasing the company’s upward trajectory. In August 2023 alone, Creative Hatti achieved sales of 55 lakhs, indicative of its strong market presence and customer demand. During the same period, the company recorded a profit of 12-13 lakhs, highlighting its ability to translate sales into healthy returns.
For the entirety of FY 22-23, Creative Hatti maintained a profit margin ranging between 10-12 lakhs, demonstrating consistent profitability despite the company’s growth. The average order value for Creative Hatti stands at Rs 250, reflecting the accessibility of its products to a broad range of customers. Overall, Creative Hatti’s financial performance underscores its success in the Indian stock graphics market, positioning it as a key player in the industry.
Founders’ Ask
60 lakhs for 2% equity at the valuation of Rs. 30 crores.
No Deal
Reasons for no deal
Anupam: Generative AI poses a threat to the business.
Vineeta: Any other company can make the product and sell it at a cheaper rate.
Namita: It will be difficult getting an exit.
Amit: It will be difficult getting an exit.
Aman: The business does not investment at this point.
