Skincare
Face Yoga
Season 3 Episode 22
| Brand | House of Beauty India |
| Company Name | HOB COSMETICS PRIVATE LIMITED |
| Founders | Vibhuti Arora |
| Original Ask | 1.5 crores for 5% equity at the valuation of Rs. 30 crores |
| Deal | No Deal |
About the Product
House of Beauty India is distinguished as India’s exclusive Holistic Beauty Wellness brand, holding certifications from the US FDA and CE, ensuring efficacy and safety for all skin types, including acne-prone, dry, and sensitive skin. They offer a diverse range of face tools, including jade rollers, ice rollers, derma rollers, and LED tools, catering to various skincare needs.
Their standout product, the Multivitamin Nourish Night Cream by House of Beauty, enriched with Revitage and Pro Vitamins, targets dry, aging skin, wrinkles, and fine lines. Suitable for combination, dry, and normal skin types, this cream delivers comprehensive nourishment and rejuvenation. For those struggling with acne, whether teenage or adult, House of Beauty India introduces their Foaming Anti-Acne Face Wash. This potent yet gentle solution is designed to effectively combat acne and promote clear, radiant skin.
Additionally, House of Beauty India hosts masterclasses on Face Yoga, offering valuable insights and techniques for holistic facial care and rejuvenation.
Founders & their story
- Vibhuti Arora
Skincare solutions provided by House of Beauty India offer natural, non-invasive alternatives to plastic surgery. They have a network of 150 face yoga teachers and offer a product range including over 30 face yoga-based facials and more than 100 natural skincare products. They’ve initiated a face yoga school, reaching a digital audience of 15 lakhs. Their offerings, including over 30 face yoga-based facials, are available at their wellness centre in Delhi, as well as on their website and various marketplaces. They conduct online classes through their dedicated app, priced at 2999 for 12 classes. All their products are certified by FDA and CE.
House of Beauty India operates on a bootstrapped model with revenue streams from face yoga classes, skincare products, and their wellness centre in Delhi. They are focused on building a brand community as a long-term strategy, with a unique selling proposition in their revinage-based products. Their Multivitamin Nourish Night Cream alone contributes 5% to sales. With a monthly marketing spend of 4 lakhs, they aim for a lifetime retention rate of 30%, with M1 retention at 6%.
About the company
Founded by Vibhuti Arora in 2018, FaceYoga School & House of Beauty India endeavours to revolutionize skincare by imparting knowledge, education, and application of non-invasive techniques for facial care. Suffering from an autoimmune skin condition, Vibhuti’s personal journey led them to explore natural remedies, including yoga, after conventional treatments failed. Drawing inspiration from the Rig Veda, they authored a book on eight face yoga exercises and developed a line of clean beauty skincare products. Their mission is to assist those seeking natural, non-invasive skincare solutions.
Their signature Face Yoga Techniques, Skincare, and Face tools have garnered recognition from leading publications such as Vogue India, Elle India, and Cosmopolitan India. They have also been featured in esteemed forums like FICCI and ASSOCHAM. Vibhuti, a certified Ministry of Ayush yoga and face yoga teacher, shares their expertise through skincare talks, personal yoga sessions, and TEDx speeches. Many of the FaceYoga techniques pioneered by Vibhuti have benefited clients worldwide, including celebrities like Smriti Irani and Malaika Arora. Through FaceYoga School by House of Beauty, they offer certified teacher training courses globally, empowering women to earn supplementary income.
Identifying a gap in India’s skincare market, they launched HOB Cosmetics, providing holistic and natural skincare solutions for various skin issues. With over 120 skincare products and 200 face exercises, they advocate for complete beauty wellness.
Revenue
In the fiscal year 2022-2023, House of Beauty India recorded sales totalling 5 crores. By August 2023, their sales reached 40 lakhs. Their EBITDA margin stood at 10%.
Founders’ Ask
1.5 crores for 5% equity at the valuation of Rs. 30 crores.
No Deal
Reasons for no deal
Namita: Lack of differentiator.
Vineeta: The products need more work.
Aman: The business is in two ways now.
Amit: Lack of conviction.
Anupam: The business cannot grow only on services.
