Audio for kids
Reduce screen time
Season 3 Episode 33
| Brand | Vobble |
| Company Name | Avie-Vinson Entertainment Pvt. Ltd. |
| Founders | Sowmya Jagannath, Neha Sharma |
| Original Ask | 25 lakhs for 1.5% equity at the valuation of Rs. 16.67 crores |
| Deal | 25 lakhs for 2% equity at the valuation of Rs. 12.5 crores |
About the Product
Vobble Audio presents an immersive experience like no other. With meticulously crafted dialogues, captivating sound effects, and enchanting background scores, they transport children into movie-like audio adventures. They prioritize safety and soundness, reflecting the care of two mothers in its design. Vobble provides kid-safe headphones and age-appropriate content, ensuring a worry-free experience for parents.
Vobble is made with kids in mind. Recognizing that children love to hear other kids, their content is primarily voiced and produced by children, fostering relatability and connection. Their offerings are a delightful mix-bag of entertainment and education. From entertaining podcasts to music, shows, and stories, Vobble’s catalog is brimming with mystery, comedy, and learning opportunities.
With Vobble Audio, activities and audio seamlessly merge to enhance engagement and retention. By incorporating activities like coloring while listening, children’s participation and comprehension can increase by over 40%.
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Founders & their story
- Sowmya Jagannath
- Neha Sharma
Vobble is an audio platform tailored for children, offering a rich multi-sensory experience through music, stories, and audio shows. Its unique offerings include a variety of audio content, specialized headphones with volume limiters and safer frequencies, and activity books that complement the audio content. The platform boasts in-house content creation and has established collaborations with renowned publishers such as Harper Collins, Amar Chitra Katha, and Tinkle. Launched in August 2023, Vobble aims to enhance children’s cognitive development and language skills through its curated content.
The Vobble headphones stand out with their built-in volume limiters and child-friendly frequencies, prioritizing safety during use. The platform operates through an app managed by parents, ensuring control and oversight over children’s audio consumption. Vobble is accessible through its website and offline channels. Research indicates that children benefit significantly from consuming audio content, with reported improvements of up to 7 times in vocabulary and 3 times in reading comprehension. To encourage adoption, the platform offers the first six months of app subscription free with the purchase of the box.
Currently, Vobble has garnered 200 users, with an average listening time of 35 minutes on weekdays and 45 minutes on weekends. In its next phase, Vobble is developing a prototype of version 2.0 headphones that will function independently without the need for connection to a mobile device.
About the company
Screen-time addiction emerged as a concerning issue for parents Sowmya Jagannath and Neha Sharma when they noticed their charming, albeit occasionally rambunctious, children becoming increasingly tethered to screens. Recognizing the need for a solution, they found inspiration in the power of audio experiences. Their brainchild, Vobble, was conceived as an antidote to screen-time woes. Rejecting mundane narrations, they envisioned captivating audio adventures that would transport children into their own starring roles. With a mission to redefine children’s entertainment, Vobble was born.
July 2023 marked the culmination of their efforts, as Vobble officially launched, introducing a new era of audio adventures for young dreamers everywhere. Led by founders Sowmya Jagannath and Neha Sharma, Vobble aims to provide children with enriching and immersive experiences that foster imagination and creativity.
Revenue
As a pre-revenue company, Vobble has achieved lifetime sales totalling Rs 6 lakhs. Each Vobble product is priced at Rs 3500, providing families with access to the platform’s diverse audio content, specialized headphones, and complementary activity books. Additionally, Vobble offers a monthly subscription option ranging from Rs 250 to Rs 300, allowing users to access exclusive content and features. Despite its pre-revenue status, Vobble has demonstrated promising traction within the market, indicating potential for significant growth and expansion in the future.
Founders’ Ask
25 lakhs for 1.5% equity at the valuation of Rs. 16.67 crores.
Offers
Namita’s Offer: 25 lakhs for 5% equity at the valuation of Rs. 5 crores.
Founders Counteroffer
25 lakhs for 2% equity at the valuation of Rs. 12.5 crores.
Final Deal
Namita: 25 lakhs for 2% equity at the valuation of Rs. 12.5 crores.