📖 Case Study: Arpan Bhargava & Arpan Bhargava Photography
Shaping a Distinct Digital Presence for a Creative Professional
By Awaraj.com
👤 Client Profile
Arpan Bhargava is an established creative artist and professional photographer known for his work across lifestyle, portrait, fashion, and fine art photography. With a growing reputation and expanding portfolio, Arpan sought a strong digital foundation that could clearly represent both his personal journey and his professional services.
The vision involved creating two purpose-driven platforms:
- ArpanBhargava.com – A personal website showcasing Arpan’s story, creative philosophy, milestones, and thought leadership.
- ArpanBhargavaPhotography.com – A dedicated photography website focused on portfolios, client engagement, and service inquiries.
Awaraj was responsible for conceptualizing, designing, and developing both platforms from the ground up while ensuring they aligned seamlessly with Arpan’s overall brand identity.
🎯 Project Goals
- Develop two independent yet interconnected websites with clear objectives
- Present Arpan’s creative personality through refined, image-centric design
- Deliver an intuitive and engaging experience for visitors and potential clients
- Ensure optimal performance across devices with fast load times
- Strengthen search visibility through SEO-ready content and structure
- Communicate creativity, professionalism, and artistic depth through visuals
🛠 Our Approach
1. Research & Planning
- Collaborated closely with Arpan to understand his creative vision and long-term goals
- Defined separate content strategies for personal branding and photography services
- Created a structured roadmap covering design, content flow, and technical setup
2. Design & Development
- ArpanBhargava.com was designed as a narrative-driven platform featuring biography, achievements, publications, and insights
- ArpanBhargavaPhotography.com was developed as a portfolio-focused website with categorized galleries, immersive visuals, and inquiry forms
- Both platforms were built to be fully responsive, SEO-friendly, and performance-optimized
3. Brand Identity & Visual Direction
- Adopted a clean and minimal design approach to keep photography at the center
- Ensured visual consistency across both websites through typography, spacing, and color tones
- Balanced elegance and simplicity to support Arpan’s creative image
4. Technical Integrations
- Integrated a user-friendly content management system for easy updates
- Implemented contact and booking forms with automated email workflows
- Connected analytics and performance tracking tools to monitor engagement
5. SEO & Digital Positioning
- Structured content around relevant creative and photography search terms
- Optimized images for search visibility and performance
- Implemented metadata and structured information to improve discoverability
🌍 Outcomes
- Successfully launched two visually engaging and purpose-built websites
- Improved search presence for photography and personal branding keywords
- Strengthened Arpan Bhargava’s digital credibility within the creative industry
- Increased client inquiries and project leads through the photography platform
- Delivered a cohesive digital identity that supports long-term brand growth
✨ Final Thoughts
The creation of ArpanBhargava.com and ArpanBhargavaPhotography.com reflects a strategic blend of storytelling and business-focused design. Through thoughtful planning, clean aesthetics, and performance-driven development, Awaraj delivered a dual-platform solution that empowers a creative professional to stand out, connect, and grow in the digital space.
