Case Study: Fishing Cat Wines & High Spirits

Digital Marketing Success with Fishing Cat & High Spirits
By Awaraj.com

Client Overview

Fishing Cat: A niche hospitality and eco-lifestyle brand aiming to connect with a conscious audience. Their focus was on brand awareness, storytelling, and community building.

High Spirits: A premium nightlife and entertainment destination looking to increase footfall, online buzz, and brand recall through creative digital campaigns.

Objectives

Fishing Cat

Build strong brand visibility in the eco-lifestyle and travel segment.
Drive engagement through storytelling and visual content.
Increase organic reach across social media.

High Spirits

Strengthen digital presence among young, urban audiences.
Create viral campaigns to boost event attendance.
Leverage influencer collaborations for wider reach.

Strategy & Approach

Content Strategy

Curated storytelling content for Fishing Cat, highlighting sustainability, experiences, and heritage.
Designed high-energy, youth-centric creatives for High Spirits, focused on nightlife culture and FOMO marketing.

Social Media Marketing

Tailored campaigns for Instagram, Facebook, and YouTube with consistent posting schedules.
Used trending reels and short-form videos to maximize organic discoverability.

Paid Advertising

Ran targeted ad campaigns to reach niche segments: eco-travelers for Fishing Cat and urban nightlife enthusiasts for High Spirits.
Optimized campaigns for ROI through A/B testing.

Influencer & Community Engagement

Collaborated with lifestyle influencers to create authentic narratives for Fishing Cat.
Partnered with local micro-influencers and DJs for High Spirits event promotions.

Analytics & Reporting

Continuous tracking of KPIs such as reach, engagement rate, CTR, and conversions.
Shared transparent reports to refine strategies in real-time.

Results

Fishing Cat

120% increase in Instagram engagement within 3 months.
Gained 2.5x organic reach through sustainable lifestyle content.
Established strong positioning as an eco-hospitality brand.

High Spirits

3 sold-out events within the campaign period.
40% rise in ticket sales driven by digital promotions.
Built a vibrant online community, with reels reaching over 100K+ views organically.

🥂 Krr. Bhumendrapal Singh – Director of Awaraj.com & Brand Ambassador of Fishing Cat Wines

Krr. Bhumendrapal Singh, Director of Awaraj.com, has added another distinguished role to his portfolio by becoming the Brand Ambassador of Fishing Cat Wines. His appointment reflects a natural alignment between his vision for refined heritage-driven lifestyle projects and the ethos of the wine label, which combines authenticity, elegance, and modern appeal.

🍷 About Fishing Cat Wines

Fishing Cat Wines is an emerging Indian wine brand inspired by the elusive fishing cat — a rare, regal creature that symbolizes sophistication, adaptability, and a connection with nature. The brand reflects these qualities in its winemaking philosophy, focusing on crafting wines that are both approachable and refined, appealing to a new generation of wine lovers in India and abroad.

👑 Why Bhumendrapal Singh?

As Director of Awaraj.com and the creative force behind initiatives like IndiaRoyalFamilies.com, Bhumendrapal Singh has consistently championed projects that highlight heritage, culture, and lifestyle excellence. His association with Fishing Cat Wines adds:

Cultural resonance → bringing a touch of royal heritage to the brand’s image.
Lifestyle positioning → aligning wines with experiences of refinement, art, and leisure.
Visibility & Prestige → representing the brand at curated events, exhibitions, and high-profile gatherings.

🌿 Brand Ambassador Role

In his role, Krr. Bhumendrapal Singh will:

Represent Fishing Cat Wines at wine tastings, lifestyle events, and heritage showcases.
Advocate for responsible wine culture in India, focusing on appreciation and education.
Integrate the brand into the heritage and luxury lifestyle ecosystem that Awaraj.com often curates.
Serve as the face of the brand’s campaigns where tradition meets contemporary indulgence.

✨ The Synergy

The collaboration between Fishing Cat Wines and Bhumendrapal Singh is not just about wine promotion — it is about storytelling. Both share a philosophy of celebrating authenticity, rarity, and refined taste. Just as the fishing cat remains an enigmatic presence in India’s natural landscape, Fishing Cat Wines seeks to be a distinctive presence in India’s growing wine culture — with Bhumendrapal Singh embodying that message.

🌸 Conclusion

With Krr. Bhumendrapal Singh as Brand Ambassador, Fishing Cat Wines steps into a new chapter where heritage, sophistication, and modern lifestyle converge. This partnership is set to amplify the brand’s identity and carve its place as a symbol of refined indulgence in India’s wine narrative.