Case Study: India Shark Tank – A Startup Deal Hub
Overview
Awaraj set out to build a dedicated “India Shark Tank” section — a centralized, dynamic hub where entrepreneurs, investors, and enthusiasts can explore deal data, track trends, and engage with startup stories. The objective was to create a scalable, SEO-driven content hub that delivers value while reinforcing Awaraj’s reputation as a digital innovation leader.
Objectives & Goals
We began by defining clear goals to guide the project:
- Content Hub / Authority → Establish Awaraj as a trusted source for Shark Tank India deal insights.
- User Engagement → Increase time on site, repeat visits, comments, and shares.
- SEO & Organic Traffic → Rank for high-value queries such as “Shark Tank India deals” and “startup valuations.”
- Scalability & Maintainability → Make it easy to add and update new deals each season.
- Monetization Potential → Enable future opportunities for premium reports, sponsored posts, and analytics.
Stakeholders
- Awaraj Team – Editorial & Content Management
- Developers & Tech Leads – Frontend, Backend, Database
- UX / Design Team – Branding, Layout & Usability
- SEO Specialists – Discoverability & Traffic Growth
- Quality Assurance – Data validation & testing
- End Users – Entrepreneurs, investors, researchers, students, and startup enthusiasts
Key Features Delivered
- Startup Deal Entries → With details like founders, sector, ask, equity, valuation, and outcome
- Advanced Filters & Search → Filter by sector, season, deal outcome, valuation, and more
- Responsive Design → Optimized for desktop, mobile, and tablet
- Visual Enhancements → Infographics, charts, startup logos, and founder images
- SEO Optimization → Structured data, clean URLs, meta descriptions, and internal linking
- Social & Community Features → Comment sections and share options
- CMS & Admin Tools → Easy data entry, updates, and content management
- Analytics → User behavior tracking and content performance monitoring
Technical Approach
- Platform / CMS: WordPress custom post types or PHP (Laravel) for flexibility
- Frontend: HTML5, CSS (Bootstrap), JavaScript for interactive filters
- Backend / Database: MySQL / MariaDB for storing structured deal data
- Hosting: Deployed on Awaraj’s existing infrastructure, optimized for scalability
- SEO & Performance: Schema markup, caching, minification, image compression
- Security: SSL, input sanitization, backups, and role-based CMS access
Development Process & Timeline
- Discovery & Requirements – 1 week
- Design & Prototyping – 1 week
- Backend Setup – 1 week
- Frontend Development – 1–1.5 weeks
- SEO & Optimization – 0.5 week
- Testing & QA – 0.5 week
- Deployment & Launch – 0.5 week
📌 Total Duration: ~4–5 weeks to launch the first MVP.
Results & Impact
- A scalable content hub that positions Awaraj as a go-to resource for Shark Tank India insights
- Increased organic search traffic and improved user engagement with filters and structured deal data
- Improved brand visibility, establishing Awaraj as a thought leader in web solutions and startup resources
- Future-ready setup, enabling monetization, premium content, and enhanced analytics
Key Takeaway
By combining Awaraj’s expertise in custom web development, SEO, and scalable content platforms, the India Shark Tank section transformed from an idea into a dynamic, user-friendly knowledge hub — serving both the startup ecosystem and Awaraj’s long-term vision for digital growth.
