Food & Drinks
Tea
Season 2 Products
| Brand | Blue Tea |
| Company Name | Redplum Private limited |
| Founders | Sunil Chandra Saha, Nitesh Singh |
| Original Ask | Rs. 75 lakhs for 1% equity at valuation of Rs. 75 crores |
Deal | 50 lakhs for 3% equity at valuation of Rs. 16.67 crores & Rs. 25 lakhs debt @12% interest |
About the Product
Blue tea is an herbal tea brand which specialises in flower-based teas. It is the first-ever blue-coloured ayurvedic tea. Its USP is that is has No Bitterness & is full of antioxidants which helps amazingly in weight loss.
Blue tea is made from Butterfly Pea plant which is also known as ‘Aparajita’ or ‘Shankhpushpi’ or ‘Neelkanth.’
They have 50 flavours in India & 35 in US. Blue Tea sells a wide range of other teas besides Butterfly Pea Flower tea, such as Red Tea, Herbal Tea, Flower Tea, Chamomile Tea, and Hibiscus Tea. Each of these teas is made with care to make sure that customers can get the best quality and most flavorful tea.
Blue tea is free of caffeine & has various health benefits starting from skin to stress to weight loss. The packaging is premium and clear, giving the product a global outlook.
Founders & their story
Sunil Chandra Saha,
Nitesh Singh
The founders of the company have always wanted to try new flavours and blends, which is why the company has been so successful. In 2016, they decided to look into the business of flower tea, which in India was seen as something “foreign and exotic.”
When they were travelling, they came across a tea that was popular in Southeast Asia and had a blue colour. There were almost no domestic players in the market, and there weren’t many imports. They saw this as a chance to bring something new to India by mixing local herbs with flowers from far away & this is how Blue Tea was born.
About the company:
Blue Tea is a premium tea brand that focuses on making healthy teas with all-natural ingredients. The company was started in 2018 to give tea drinkers a tasty and healthy alternative to traditional teas.
Blue Tea’s tea leaves come from some of the best tea gardens in the world, and they are carefully chosen to make sure that only the best leaves are used. This focus on quality and health is what makes Blue Tea different from other tea brands and why tea lovers all over the world choose it.
Since its launch, it has been getting delivered online across India & 12 other countries. They are global leaders in this category & their vision is to make it a number one herbal tea brand in the world.
Revenue:
Their monthly sales are Rs. 1.5 crores with net margin of 19%. Their major sales come from marketplaces, out of which 80% are from abroad & 20% from India.
In FY 19-20, their sales were Rs. 50 lakhs, In FY 20-21, sales were Rs. 2 crores which went up to Rs. 10 crores in FY 21-22. Their projection to sales is Rs. 30 crores in FY 22-23.
Founder’s Ask
Rs. 75 lakhs for 1% equity at valuation of Rs. 75 crores.
Offers:
Aman offered Rs. 15 lakhs for 5% equity at valuation of Rs. 3 crores & Rs. 60 lakhs debt @12% interest.
He later revised it to Rs. 50 lakhs for 3% equity at valuation of Rs. 16.67 crores & Rs. 25 lakhs debt @12% interest after their counter offer.
Founder’s Counter offer:
Rs. 50 lakhs for 2% equity at valuation of Rs. 25 crores & Rs. 25 lakhs debt @12% interest.
Final Deal
50 lakhs for 3% equity at valuation of Rs. 16.67 crores & Rs. 25 lakhs debt @12% interest.
