Men’s Sexual Wellness
Ayurveda
Season 3 Episode 40
| Brand | Sukham |
| Company Name | SUKHAM INDUSTRIES INDIA PRIVATE LIMITED |
| Founders | Vivek Krishna, Ananya Sarkar, Nitin Kumar, Ishan Pant |
| Original Ask | 1 crore for 3.33% equity at the valuation of Rs. 30 crores |
| Deal | No Deal |
About the Product
Sukham specializes in Vajikarana, one of the eight branches of Ayurveda dedicated to addressing sexual dysfunctions based on Indian concepts. This therapy aims to enhance strength, potency, and pleasure, effectively addressing common issues like infertility, premature ejaculation, and erectile dysfunction.
Their Herbal Power Booster serves as a wellness enhancer, boosting power, stamina, and energy for individuals seeking improved vitality. Utilizing Swarna Bhasma, the Herbal Performance Booster is formulated to elevate testosterone levels and enhance overall sexual performance. Sukham prioritizes quality and safety, ensuring that all their products undergo rigorous testing in NABL accredited labs. From assessing the quality and efficacy of their nutraceuticals to examining constituent phytoceuticals, their products are subjected to stability, microbiology, and heavy metal tests.
Embracing a holistic approach, Sukham strives to identify the root causes of sexual dysfunctions and provide comprehensive wellness solutions. Their consultations are judgment-free, fostering a safe and supportive environment for individuals to discuss their concerns openly. With a commitment to natural remedies rooted in Indian Ayurveda, Sukham offers 100% natural products that are lab-tested and certified. These products are designed to address sexual dysfunctions effectively while ensuring minimal to no side effects, promoting overall well-being and vitality.
Founders & their story
- Vivek Krishna
- Ananya Sarkar
- Nitin Kumar
- Ishan Pant
With 4 out of 10 men in India facing sexual health concerns, Sukham emerges as a dedicated men’s sexual wellness brand. Rooted in the principles of vajikarana, their products and treatments cater to those in need, addressing issues such as erectile dysfunction and premature ejaculation. For those seeking enhanced experiences, Sukham offers a range of products, including an Ayurvedic lube, date night shot, and more, blending classical medicines with modern lifestyle solutions.
Established in 2022, Sukham has garnered a customer base exceeding 20,000 individuals. Their flagship offering, a performance-boosting treatment plan, is sold as a single SKU, crafted with formulations derived from Indian Materia Medica. Approved by the Ministry of AYUSH, Sukham’s products undergo rigorous testing in multiple NABL-accredited labs, ensuring quality and efficacy. With an impressive success rate of 83%, Sukham operates in an Indian sexual wellness market valued at 11000 crores. Monthly new customer acquisitions range from 1200 to 1300, while existing customer retention stands at 600 to 650. The price of their performance-boosting treatment plan is set at 2499, contributing to the company’s growth and profitability.
To fuel their mission, Sukham has successfully raised a total of 2.35 crores, empowering them to expand their reach and continue offering innovative solutions to address the sexual health needs of men across India.
About the company
Sukham believes in the power of honesty as an expectation, a belief, and a hope that fosters a better world and strengthens human connections. They strive to create an open, safe space where men can freely discuss their sexual and mental health concerns without fear of judgment. Their aim is to comprehend individuals’ perspectives and desires genuinely, and they pledge to fulfil any promises made thereafter. Recognizing the challenges men may face in expressing vulnerabilities, Sukham is committed to changing this narrative.
As a men’s wellness brand, Sukham is more than just a product; it represents a commitment to providing customers with a lifestyle where they can feel confident and enjoy the pleasure they deserve. They prioritize creating a judgment-free environment where individuals can share their experiences without hesitation. Confidentiality and honesty are fundamental principles upheld by Sukham, ensuring that every interaction is conducted with empathy and respect for the individual’s journey.
Revenue
In the fiscal year 2022-2023, Sukham achieved net sales totalling 47.5 lakhs. By August 2023, their net sales amounted to 21.67 lakhs. The average order value for their products stands at 1034 rupees. Sukham maintains a monthly burn rate ranging from 5 to 5.5 lakhs, indicative of their operational expenses and investments in growth initiatives.
Founders’ Ask
1 crore for 3.33% equity at the valuation of Rs. 30 crores.
No Deal
Reasons for no deal
Namita: She was not convinced of the product as there was lack of data points.
Aman: The category is unproven.
Anupam: The products are unproven and lack of trust.
Vineeta: This seems more like a service business and does not seem scalable.
Deepinder: There is no proof point.
