Energy Drink
Made In India
Season 3 Episode 17
| Brand | Vold Energy |
| Company Name | VOLD ENERGY ASIA (OPC) PRIVATE LIMITED |
| Founders | Devesh Mahesh Bochre |
| Original Ask | 50 lakhs for 2% equity at the valuation of Rs. 25 crores |
| Deal | 10 lakhs for 10% equity at the valuation of Rs. 1 crore and 40 lakhs debt at 3% royalty until 40 lakhs is recouped |
About the Product
Introducing the premium Vold Energy Drink, meticulously crafted with meticulous attention to detail, utilizing high-quality ingredients and a precisely balanced blend of natural stimulants and nutrients. Their dedication to premium ingredients ensures a superior product, delivering optimal performance and exquisite taste. Emphasizing a commitment to natural ingredients, Vold Energy Drink distinguishes itself by avoiding artificial additives, excessive sugars, and synthetic substances, providing a healthier option for consumers seeking natural and clean-label products. Vold Energy Drink offers an invigorating burst of energy, helping consumers stay alert, focused, and revitalized when needed most. Their thoughtfully selected blend of natural stimulants, including herbal extracts and vitamins, works synergistically to deliver sustained and balanced energy support. With carefully crafted flavour profiles and a refreshing, thirst-quenching experience, Vold Energy Drink revitalizes the senses, making it a delightful beverage choice for any occasion.
Founders & their story
- Devesh Mahesh Bochre
Vold Energy Drink is a tasty and affordable energy drink brand containing Inositol. Devesh, the founder, hails from Nighoj. The initial investment, amounting to 5 lakhs, came from Devesh’s father. They allocated 4 lakhs for inventory and 1 lakh for branding on the car. The Indian Energy Drink Market Size stands at 3500 crores. The cost to Vold for producing one unit is 28 rupees, and they sell it to distributors at 43 rupees. The price to retailers ranges from 48 to 50 rupees, while the price to customers is 60 rupees. Devesh operates alone in the team, managing all aspects of the business.
About the company
Vold Energy Asia Group is a standout among Indian beverage brands, consistently delivering exceptional services and showcasing unparalleled expertise in the sector. Introducing their flagship product, “The Vold Energy Drink,” by Vold Energy Asia Pvt. Ltd.. This power-packed beverage offers an instant energy and stamina boost, serving as a gateway to a refreshing and invigorating experience. From the energizing burst of caffeine to the vital role of vitamins in enhancing energy levels, Vold Energy Drink promises to elevate stamina and deliver an instant revitalization, ensuring one is ready to conquer the day ahead.
Revenue
The price of Vold Energy Drink is 60 rupees per unit. Monthly sales figures are as follows: April 2023 = 1.5 lakhs, May 2023 = 3.5 lakhs, June 2023 = 5.2 lakhs, and July 2023 = 3 lakhs. Projected sales for September 2023 are estimated at 6 lakhs. The gross margin for Vold is 38%, while the net margin stands at 25%.
Founders’ Ask
50 lakhs for 2% equity at the valuation of Rs. 25 crores.
Offers
Aman’s offer: 10 lakhs for 10% equity at the valuation of Rs. 1 crore and 40 lakhs debt at 12% interest for 2 years.
Aman’s revised offer: 10 lakhs for 10% equity at the valuation of Rs. 1 crore and 40 lakhs debt at 3% royalty until 40 lakhs is recouped.
Founder’s Counteroffer
50 lakhs for 10% equity at the valuation of Rs. 5 crores.
Final Deal
Aman: 10 lakhs for 10% equity at the valuation of Rs. 1 crore and 40 lakhs debt at 3% royalty until 40 lakhs is recouped.